Journal for Advancement of Marketing Education (JAME)


Useful Links:

The editor invites you to submit a paper related to one or more of the topics outlined below:

Teaching

  • Pedagogical styles for particular marketing course
  • Management techniques for group projects
  • The use of teaching portfolios as a self-evaluation technique
  • Computer assisted instruction
  • Distance and web based instructional techniques
  • Management techniques for case analyses

Research

  • Research impacts on tenure, promotion and compensation
  • Discussion of new quantitative tools with an emphasis on how to employ these tools and when they might best be applied
  • Predictions on research topics that are likely to be highly publishable
  • Issues and procedures associated with student involvement in research
  • Procedures for dealing with reviewer comments
  • The impact of textbooks and research monographs on tenure, promotion, and compensation
  • Procedures for writing and signing contracts for textbooks
  • Role of private/consulting research in tenure, promotion and compensation

Service

  • Impacts of service to the profession on tenure, promotion, compensation and mobility
  • The administrative route, is it worth the headaches?
  • Service to the university impacts on tenure, promotion, compensation, and mobility
  • What constitutes service and why it is important
  • What is community service and should it impact tenure, promotion and compensation decisions?
  • Should faculty be actively involved in departmental, college and university development activities?