Journal Information

Publication Model: Diamond, Open Access

Publication Frequency: Semi-Annual

Launch Date: 2001

Peer Review Model: Double-Blind Peer Review

Indexed in: ABDC JQL, SCOPUS, EBSCO, ProQuest, ABI/INFORMS, Cabells, Google Scholar, ResearchGate

ISSN: 2326-3296

E-ISSN: 1537-5137

Journal Statistics

Acceptance Rate: 10.6%

Average Time Between Submission and First Decision: 19 days

Average Time Between Submission and Publication: 180 days

 

Aims and Scope

JAME is a peer-reviewed, diamond, open-access journal dedicated to advancing the theory and practice of marketing education through innovative, inclusive, and evidence-based scholarship. Our mission is to support marketing educators at all levels—from community college to research universities—by publishing work that enhances the classroom experience and bridges the gap between pedagogical theory and real-world application. JAME encourages a wide range of submissions, including:

 

Pedagogical Innovations: Research on emerging technologies (e.g., AI, simulations, social media platforms), experiential learning, online and hybrid delivery methods, and integrative curriculum models.

 

Applied Teaching Tools: Peer-reviewed classroom activities, teaching cases, assignments, project templates, and modules that educators can adopt and adapt.

 

Empirical and Conceptual Research: Studies that advance our understanding of how students learn marketing, including cognition, motivation, engagement, and assessment methods.

 

Meta-Analyses and Systematic Reviews: High-impact, synthesis-oriented work that consolidates insights across studies to guide curriculum design and future research.

 

Marketing Education in Context: Explorations of culture in the classroom, global perspectives, community college pedagogy, and the impact of institutional constraints on marketing education.

 

Case Studies in Teaching Practice: Well-documented case examples of course redesigns, pedagogical experiments, and lessons learned from implementation in real classrooms.

 

We are especially interested in work that promotes data-informed teaching, fosters inclusivity, and emphasizes replicability and practical utility for marketing educators.

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Publication Fee

We are a diamond, open access journal. This means that MMA, our parent organization, pays for all journal fees. We do not charge for author submissions or publication.