Journal for Advancement of Marketing Education

Welcome to the Journal for Advancement of Marketing Education (JAME). Founded in 2001, JAME is a leading scholarly peer-reviewed journal crafted and read by marketing educators across the world.

JAME readers demand articles reflecting innovation and excellence in marketing education from an empirical perspective that will add value to their performance across all stages of the academic life cycle. JAME publishes innovative, thought-provoking manuscripts addressing existent and emerging trends and issues influencing marketing educators across a variety of academic settings. Examples include undergraduate, graduate, doctoral, and corporate education; delivery methods; learning methods; accreditation; scholarship; service; governance; professional development; and across single- and multi-country settings. JAME is an open access publication of the Marketing Management Association, and is indexed with Cabell’s Directory of Publishing Opportunities in Marketing, ABDC Journal Quality List, Scopus, EBSCO and Google Scholar. The 2014 Journal Impact Factor = 1.143, 5 year Impact Factor = 1.39. Acceptance rate is 15%.

Journal for Advancement of Marketing Education (JAME) publishes original empirical work addressing issues in the broad area of marketing education such as Pedagogy (e.g., instruction, delivery systems, and outcomes assessment) and Curriculum, Continuing Education, Governance and Accreditation, and Career Development.