Marketing Management Journal
Welcome to the Marketing Management Journal (MMJ). Founded in 1991, dedicated as a forum for the exchange of ideas and insights into the marketing management discipline.
MMJ’s mission is to provide a forum for the sharing of the academic, theoretical, and practical research that may impact the development of the marketing management discipline. Manuscripts that focus upon empirical research, theory, methodology, and review of a broad range of marketing topics are strongly encouraged. Submissions are encouraged from both academic and practitioner communities.