Journal Information

Publication Owner: Marketing Management Association

Publication Model: Diamond, Open Access

Publication Frequency: Semi-Annual

Launch Date: 1991

Peer Review Model: Double-Blind Peer Review

Indexed in: EBSCO, ProQuest, Google Scholar

ISSN: 1534-973X

E-ISSN: 2329-9762

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MMJ is an open access journal which means that all content is freely available without charge to the user or their institution. Users are allowed to read, download, copy, distribute, print, search, or link to the full texts of the articles, or use them for any other lawful purpose, without asking prior permission from the publisher or the author. This is in accordance with the BOAI definition of open access.

 

MMJ is preserved using PORTICO, a leading preservation archive that guarantees persistent access to journal content for the very long term. Articles also receive Digital Object Identifiers (DOIs) through Crossref to ensure they can always be found.

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MMJ is committed to publishing high-quality marketing research. As part of our strategic objectives, we aim to apply for inclusion in the Australian Business Deans Council (ABDC) Journal Quality List during the next application window in 2028.

Journal Statistics

Acceptance Rate: 20%

Average Time Between Submission and First Decision: 10 days

Average Time Between Submission and Final Decision: 45 days

Average Time Between Acceptance and Publication: 30 days​​

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Aims and Scope

MMJ is an international, peer-reviewed, diamond, open-access journal that publishes high-quality, original research contributing to marketing knowledge, theory, practice, and policy. It welcomes submissions from scholars, practitioners, and industry experts worldwide, ensuring a broad representation of contexts, cultures, and viewpoints. It promotes interdisciplinary approaches by welcoming studies from related fields such as economics, psychology, sociology, technology, and environmental science.​

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The scope encompasses but is not limited to the following:
• Consumer behavior and decision-making processes.
• Strategic marketing management and planning.
• Marketing innovations and technology adoption.
• Professional sales in business-to-business environments.
• Global and cross-cultural marketing practices.
• Ethics, sustainability, and corporate social responsibility in marketing.
• Marketing in underserved or vulnerable populations and emerging markets.
• Digital, social media, and data-driven marketing strategies.

The journal accepts qualitative and quantitative studies, systematic reviews, and meta-analyses. Submissions should offer meaningful implications for academics, practitioners, and policymakers while adhering to high standards of rigor and originality.

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Conceptual Contributions

The journal welcomes conceptual contributions, as they serve as catalysts for academic discussion, guiding researchers toward innovative methods and unexplored areas within marketing. Conceptual contributions must be based on one of these two categories, not exceeding 8,500 words, and meet their corresponding criteria:

 

a) Conceptual papers with theoretical foundations and propositions

Conceptual papers in marketing management journals serve as vital intellectual foundations, integrating previous research while outlining new paths for future investigation. Typically, these papers feature well-organized propositions that challenge prevailing assumptions and relationships or refine existing theoretical frameworks. By reviewing past studies from at least the last decade and utilizing over 40 citations, they establish a robust base for the progression of marketing knowledge. The aim extends beyond merely recapping past results; it involves critically evaluating the literature, identifying theoretical gaps, and proposing pathways for future research.

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b) Conceptual papers providing expert analysis and future insights

Often, these papers present fresh viewpoints, synthesizing insights from multiple disciplines to strengthen theoretical robustness and relevance. They address topics likely to interest a general marketing audience, presenting thought-provoking analyses and interdisciplinary insights. Authors are expected to survey a substantial range of literature (over 40 articles and books), cover at least ten years of scholarship, and provide evidence of critical thinking and reflection (i.e., do not simply group and summarize the literature). These papers must substantially articulate clear implications and future research trajectories.

The journal serves an international audience of marketing scholars, practitioners, and policymakers. It encourages submissions from diverse geographic regions and fosters a multicultural scholarly dialogue. The editorial review board comprises experts from leading institutions worldwide, and the journal actively promotes geographic and disciplinary diversity in its published work.

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Publication Fee

We are a diamond, open access journal. This means that MMA, our parent organization, pays for all journal fees. We do not charge for author submissions or publication.

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