The Marketing Management Journal (MMJ) is dedicated to the exchange of ideas and insights into marketing management. MMJ’s mission is to provide a forum for sharing of academic, theoretical, and practical research that may impact the development of the marketing management discipline. Manuscripts that focus upon empirical research to advance theory, methods, and applications of a broad range of marketing topics are strongly encouraged. Submissions from academic and practitioner communities are welcome.
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MMJ is an open access publication of the Marketing Management Association, and is indexed with Cabell’s Directory of Publishing Opportunities in Marketing, ABDC Journal Quality List, Scopus, EBSCO and Google Scholar. The 2024 Journal Impact Factor: , the 5 year Impact Factor: , acceptance rate: %.