A Brief History of MMA

Adapted from:  A Brief History of the Midwest Marketing Association, 1977-1983, by Donald F. Mulvihill

The Marketing Management Association (MMA) began as the marketing entity within the Midwest Business Administration Association (MBAA). MBAA was founded in 1964 by a group of business faculty who envisioned an interdisciplinary conference separate from the Midwest Economic Association. The first Executive Secretaries of MBAA were marketing professors and many MBAA presidents have been marketers. The marketing division of MBAA quickly grew, prompting its organizers to formally establish the Midwest Marketing Association with its own constitution, bylaws, slate of officers, and membership. In 1991, the first volume of the quarterly Marketing Management Journal was published; the biannual Journal for Advancement in Marketing Education soon followed. In 1995 the name of the Midwest Marketing Association was changed to Marketing Management Association to reflect the wide membership coast to coast and from several foreign countries.