History of the MMA

        Adapted from:  A Brief History of the Midwest Marketing Association, 1977-1983″, by Donald F. Mulvihill.

The Marketing Management Association has a nineteen-year history as a formal organization within the Midwest Business Administration Association, but its total history starts with the formulation of the MBAA in 1964.  In 1964, faculty from business administration disciplines reached the conclusion that their needs for a regional conference could be met best by forming a group separate from the existing Midwest Economic Association although meeting concurrently with it.  The year 1965 marked the first meeting of the two groups.  The first Executive Secretaries were marketing professors and many of the MBAA presidents have been marketers...

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