top of page

Marketing Innovator Award

Jimmy Peltier

Jimmy Peltier
2025 MMA Marketing Innovator

The Marketing Innovator Award recognizes a marketing educator whose work demonstrates innovative contributions to the marketing discipline. Presented annually at the MMA Spring Educators’ Conference, this award honors individuals whose efforts have advanced marketing through areas such as teaching innovation, impactful research, curriculum development, pedagogical tools, industry engagement, or thought leadership.

​

Recipients of the Marketing Innovator Award exemplify creative approaches that shape how marketing is taught, studied, and practiced. The award page includes the current year’s recipient along with a list of past honorees who have made significant contributions to the field.

​

Members are encouraged to nominate marketing educators whose innovative work is influencing the future of marketing education and scholarship.

Past winners of the Marketing Innovator Award include: 

2025: Jimmy Peltier

2024: Vicky Crittenden

2023: Debra Zahay

2022: Don Bacon

2021: Michael Brady

2020: Mark Houston

2019: Sandy Jap

2018: Paul Hensel

2017: Linda Ferrell

2016: Dawn Deeter-Schmelz

2015: Michael Solomon

2014: Mary Jo Bitner

2013: Don Schultz

2012: Peter Gordon

2011: Shelby Hunt

2010: Bill Pride

2009: Mike d’Amico

2008: David Kurtz

2007: Joe Hair

2006: Bob Lusch

2005: David Aaker

2004: Valerie Zeithaml

2003: Jagdish Sheth

2002: Phillip Kotler

2001: O.C. Ferrell

©2026 Marketing Management Association

128 Barsema Hall, 740 Garden Rd, DeKalb, IL 60115

MMA Featured Journals

bottom of page