Marketing Innovator Award

Jimmy Peltier
2025 MMA Marketing Innovator

The Marketing Innovator Award recognizes a marketing educator whose work demonstrates innovative contributions to the marketing discipline. Presented annually at the MMA Spring Educators’ Conference, this award honors individuals whose efforts have advanced marketing through areas such as teaching innovation, impactful research, curriculum development, pedagogical tools, industry engagement, or thought leadership.
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Recipients of the Marketing Innovator Award exemplify creative approaches that shape how marketing is taught, studied, and practiced. The award page includes the current year’s recipient along with a list of past honorees who have made significant contributions to the field.
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Members are encouraged to nominate marketing educators whose innovative work is influencing the future of marketing education and scholarship.
Past winners of the Marketing Innovator Award include:
2025: Jimmy Peltier
2024: Vicky Crittenden
2023: Debra Zahay
2022: Don Bacon
2021: Michael Brady
2020: Mark Houston
2019: Sandy Jap
2018: Paul Hensel
2017: Linda Ferrell
2016: Dawn Deeter-Schmelz
2015: Michael Solomon
2014: Mary Jo Bitner
2013: Don Schultz
2012: Peter Gordon
2011: Shelby Hunt
2010: Bill Pride
2009: Mike d’Amico
2008: David Kurtz
2007: Joe Hair
2006: Bob Lusch
2005: David Aaker
2004: Valerie Zeithaml
2003: Jagdish Sheth
2002: Phillip Kotler
2001: O.C. Ferrell
