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Issue 1 Spring

The Role of Store Trust and Satisfaction in Creating Premium Prices
Arjun Chaudhuri, Fairfield University
Mark Ligas, Fairfield University
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Culture, Development, and Advertising Content: An Exploration Replication and Extension of Past International Advertising Research to Outdoor Advertising
Daniel W. Baack, University of Denver
Rick T. Wilson, Texas State University
Brian D. Till, Marquette University
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Mentoring’s Impact on Salesperson Job Satisfaction Dimensions
Nathaniel Hartmann, University of Hawai’i at Mānoa
Brian N. Rutherford, Kennesaw State University
Scott B. Friend, Miami University
G. Alexander Hamwi, Missouri State University
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Issue 2 Fall

Effort, Optimism and Sales Performance: Rethinking the Role of Manager Support
Feisal Murshed, Kutztown University of Pennsylvania
Vinita Sangtani, University of North Georgia
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Perceptions of Millennials’ Media Attitudes and Use: A Comparison of U.S. and Indian Millennials
Rajesh Iyer, Bradley University
Jacqueline K. Eastman, Georgia Southern University
Heather Monteiro, University of Nevada, Las Vegas
Heidi Rottier, Bradley University
Seema Singh Zokarkar, Balaji Insitute of Telecom and Management
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Satisfaction as Reasons For and Against Generosity Decisions: A Behavioural Reasoning Theory Exploration
Jeananne Nicholls, Slippery Rock University
Kurt Schimmel, Slippery Rock University
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Viral Marketing in the Nonprofit Sector: Crafting Messages that Create Awareness and Call an Audience to Action
Hannah Diane Parker, Fordham University
Kathy Wachter, University of Mississippi
Hugh Sloan, University of Mississippi
Vahid Ghomi, University of Mississippi
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The Effects of Nonprofit Brand Personality and Self-Brand Congruity on Brand Relationships
Mya Pronschinske Groza, Northern Illinois University
Geoffrey L. Gordon, Northern Illinois University
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Retaining College Students: The Role of Student Readiness and Participation
Samaneh Torkzadeh, University of Texas Rio Grande Valley
Mohannadali Zolfagharian, University of Texas Rio Grande Valley
Ramiro De La Rosa, University of Texas Rio Grande Valley
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Assessing the Link Between a Public University’s Brand Building Activities and Alumni Gift Giving
Young Han Bae, Penn State Greater Allegheny
Michelle Hough, Penn State Greater Allegheny
Sang-Uk Jung, Hankuk University of Foreign Studies
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