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Issue 1 Spring

Exploring The Reciprocal Effect of Negative Information of Brand Extensions on Parent Brand
Lin Zhang, Truman State University
Ronald D. Taylor, Mississippi State University
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Competency Codes:  Marketing Management for the Digital Future
E. Vincent Carter, California State University – Bakersfield
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A Typology of Coordination Strategies Employed by Business-To-Business Salespeople
Michelle D. Steward, Wake Forest University
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Retail Sales Training:  Activities and Effects on Job Satisfaction, Organizational Commitment, Turnover and Customer-Orientation
Linda S. Pettijohn, Missouri State University
Charles E. Pettijohn, Missouri State University
A. J. Taylor, Coastal Carollina University
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On Thin Ice?  Labor/Management Relations In U.S. Professional Sports
Julie Higgins, Mount St. Mary’s University
Susan H. Defago, John Carroll University
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Romanian Consumers’ Perceptions and Attitudes Toward Online
Ying Wang, Youngstown State University
Timothy J. Wilkinson, Montana State University – Billings
Nicolae Al. Pop, Academy of Economic Studies
Sebastian A. Vaduva, Emanuel University of Oradea
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Conditions in Russia and Their Effects on Entry Mode Decisions of Multinational Manufacturing Enterprises:  A Qualitative Study Identifying Issues for Further Research in the Area of Country Conditions and Their Impact on Entry Mode
Alex Kouznetsov, Melbourne Institute of Technology
Asheley Jones, Melbourne Institute of Technology
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Evaluations of Foreign-Made Products in a Limited Choice Environment:  A Replication and Extension of the Direct Mediation Model
Jeen-Su Lim, The University of Toledo
William K. Darley, Millersville University of Pennsylvania
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Examining a Model of Understanding Customer Value and Satisfaction Data
Michael S. Garver, Central Michigan University
Zackary Williams, Central Michigan University
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Online Auction Fraud and Ebay
Ronald J. Bauerly, Western Illinois University
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Issue 2 Fall

Key Account vs. Other Sales Management Systems:  Is There Difference in Providing Customer Input During The New Product Development Process?
Kimberly M. Judson, Illinois State University
Geoffrey L. Gordon, Northern Illinois University
Rick E. Ridnour, Northern Illinois University
Dan C. Weilbaker, Northern Illinois University
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Where Are We Now and Where Do We Go From Here?  A Review of The Transaction Cost-Based Buyer-Seller Relationship Literature
Edward O’Donnell, Columbus State University
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Subservient Seller Syndrome:  Outcome in Zero-Sum Game Negotiations Examining The Influence of the Seller and Buyer Role/Labels
Michael J. Cotter, Grand Valley State University
James A. Henley, Jr., The University of Tennessee University
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A Cross Country Comparative Analysis of Students’ Perceptions of the Sales Profession:  A Look at U.S., Peru, and Guatemala
Somjit Barat, Pennsylvania State University
John E. Spillan, University of North Carolina at Pembroke
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Designing Marketing Channels for Global Expansion
Vincent J. Palombo, Chancellor University
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Linguistically Isolated Consumers:  Historical Trends and Vulnerability in the U.S. Marketplace
Haeran Jae, Virginia Commonwealth University
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Innovation Evaluation and Product Marketability
Tami L. Knotts, Bridgewater State College
Stephen C. Jones, Arkansas Tech University
Gerald G. Udell, Missouri State University
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Differences in Generation X and Generation Y:  Implications for the Organization and Marketers
Timothy H. Reisenwitz, Valdosta State University
Rajesh Iyer, Bradley University
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Understanding Internet Shoppers:  An Exploratory Study
Jacqueline K. Eastman, Georgia Southern University
Rajesh Iyer, Bradley University
Cindy Randall, George Southern University
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The Effect of Relationship Quality on Citizen Satisfaction with Electronic Government Services
Chae-Eon Lee, Soongsil University
Gwangyong Gim, Soongsil University
Boonghee Yoo, Hofstra University
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Congregations as Consumers:  Using Marketing Research to Study Church Attendance Motivations
John McGrath, University of Pittsburgh at Johnstown
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Corporate Entrepreneurship, Gender, and Credibility:  An Exploratory Study
Molly B. Pepper, Gonzaga University
Kenneth Anderson, Gonzaga University
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Public Health and Social Marketing:  Aspects of Social, Behavioral, and Biological Influences on Low Birth Weight Risks Among African-Americans in Mississippi
Carolyn B. Dollar, Alcorn State University
Kimball P. Marshall, Alcorn State University
William S. Piper, Alcorn State University
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