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Teaching Innovation Competition

This annual competition is held concurrently with the MMA Fall Educators’ Conference to recognize outstanding innovators in marketing education. The competition is open to all marketing instructors—full- and part-time, including doctoral students—from all types of academic institutions. The innovation, in its current form, must not have been previously published or recognized as a teaching competition winner. Judges select three finalists based upon their written submissions. Each of the three finalists will present their teaching innovation at the conference.

The winning innovation will be selected from the three presentations, with all three recognized during the MMA Fall Educators Conference. The top innovation will receive a $250 prize; the other two innovations will each receive a $100 prize. Prizes are awarded to finalist innovations, not to each person.

Please see the Call for Submissions for instructions and deadline information. If you have any questions, please contact Eric Rhiney, Competition Coordinator, at

Prior Winners & Runners-Up of the Teaching Innovation Award

  • 2021: Peg Murphy, Columbia College, Chicago: “Creative Play and Consumer Research:  Making Qualitative Work Fun (and Insightful) for Participants and Student Researchers” (Winner)

    • Brian A. Vander Schee, Demetra Andrews, and Tony Stovall, Indiana University, Indianapolis: “The Marketing Capstone Consultancy (MCC): Using a Self-expansion Project to Foster Other Awareness and Career Competency”

    • Haithem Zourrig, Kent State University: “Bringing the Store to the Classroom: Integrating Virtual Reality (VR) into Marketing Education”

  • 2019:  Brooke Reavey, Dominican University:  “Give ME the Money!  Teaching Personal Branding Through Scholarship Applications” (Winner)

    • Elizabeth Minton, University of Wyoming: “Teaching Market Research Using the Outdoors”

    • Dewi Tojib and Tristan Cui, Monash University: “Inspiring Entrepreneurship Through an Authentic Assessment with Gamified Mechanics for the Consumer Behaviour Course”

  • 2018:  Kai-Yu Wang, Brock University:  “Six-Steps for Search Engine Marketing Learning” (Winner)

    • Haithem Zourrig, Kent State University at Stark & Samer Sarofim, California State University – Fresno: “The Price is Right!  A Value-Based Pricing Simulation Game”

    • Cindy B. Rippé, Flagler College: “Engaging Gen Z and Helping Hurricane Victims with a Marketing Project”

  • 2017:  Elliott Manzon, University of Cincinnati: “Experiencing a Customer’s Journey:  Eye Tracking Technology in the Marketing Classroom” (Winner)

    • Abhijit Roy, University of Scranton:  “Studying Positioning of Brands Using Multidimensional Scaling”

    • Hope Corrigan, Loyola University Maryland & Alexandra Hutto, University of Pennsylvania “Retailing in the Magical World:  An Innovative Approach to Teaching Online Marketing Concepts”

  • 2016:  Mark McConnell, University of Mount Union: “Sell, Learn, Serve:  Social Responsibility and Experiential Learning” (Winner)

    • Cindy B. Ripppé, Tarleton State University:  “Tasked with Teaching Adaptive Selling Skills”

    • Elliott Manzon, University of Cincinnati:  “Engaging Student Interest:  The Kickstarter Active Learning Project”

  • 2015:  Scott Cowley, Arizona State University:  “The Management Draft:  An Innovative Approach for Improving the Performance of Student Teams”

  • 2014:  Katherine Jackson & Datha Damron-Martinez, Truman State University

  • 2013:  Vassilis Dalakas, California State University – San Marcos

  • 2012:  Ann Veeck, Western Michigan University

  • 2011:  Dawn Edmiston, St. Vincent College

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