Issue 1: Spring
Industrial Buyer-Seller Exchanges: The Impact of a Disruptive Event
Brian N. Rutherford, Kennesaw State University
Ryan Matthews, Tennessee Tech University
Diane Edmondson, Middle Tennessee State University
Lucy Matthews, Middle Tennessee State University
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Timothy H. Reisenwitz, Valdosta State University
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Unveiling the Power of Social CRM: Catalysts and Impact on Elevating Tourism Firm Performance
Najar Manel, El Manar University
Maghraoui Souad, University of Sousse
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Issue 2: Fall
Sales Management Improves SME Performance, But Not Without Marketing Planning
W. Randy Clark, Middle Tennessee State University
Scott C. Manley, Georgia College & State University
Joseph F. Hair, University of South Alabama
Ralph I. Williams, Middle Tennessee State University
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Brand Activism Induced Consumer Alienation
Richard L. Flight, Coastal Carolina University
Arthur W. Allaway, University of Alabama
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Post Characteristics and Engagement in Sports Influencer Partnership on Instagram
Krishantha Wisenthige, Yamuna Wickramasinghe, Dhananjaya Amarakoon, Uvindya Peiris, Nisandi Jayaweera, and Udeshika Pathirana
Sri Lanka Institute of Information Technology