Issue 1: Spring
Editorial: Thoughts on Marketing Management Journal
Brian N. Rutherford Kennesaw State University
Segmenting the Market of In-Store Decision Makers: Implications for Shopper Marketing
Cathy J. Cobb-Walgren, Georgia State University
Naveen Donthu, Georgia State University
Bruce Pilling, Georgia State University
Noelle Butski, University Of Arkansas Little Rock
Robert E. Boostrom, Jr., University Of Wisconsin-Whitewater
Ravon Bonds
Debika Sihi, Southwestern University
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Issue 2: Fall
Editorial: Thoughts on Marketing Management Journal
Brian N. Rutherford Kennesaw State University
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Mary Jane Gardner, Western Kentucky University
Joseph Hair, Jr., University Of South Alabama
Joanna Phillips Melancon, Western Kentucky University
Jennifer Lee Burton, University Of Tampa
Pranjal Gupta, University Of Tampa
Shared Autonomous Vehicle Taxi Services: Unpacking the Route to Consumer Adoption
Vijaykumar Krishnan, Northern Illinois University
Ursula Y. Sullivan, Northern Illinois University
Timothy W. Aurand, Northern Illinois University
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Examining The Effectiveness of Messaging During a Pandemic: Implications for Social Marketing
Elyria Kemp, University Of New Orleans
Dong-Jun Min, University Of New Orleans
Judith Anne Garretson Folse, University Of Arkansas
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Ryan Matthews, Tennessee Tech University
Kate Nicewicz, Western Kentucky University
F. Stuart Wells Tennessee Tech University
Edwin Baidoo Tennessee Tech University
James Smith, Augusta University