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Issue 1: Spring

Editorial: Thoughts on Marketing Management Journal

Brian N. Rutherford Kennesaw State University

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Segmenting the Market of In-Store Decision Makers: Implications for Shopper Marketing 

Cathy J. Cobb-Walgren, Georgia State University

Naveen Donthu, Georgia State University

Bruce Pilling, Georgia State University

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An Honest Discussion About Lies: How Components of a Seller’s Lies Can Impact Customer Relationship Commitment 

Noelle Butski, University Of Arkansas Little Rock 

Robert E. Boostrom, Jr.University Of Wisconsin-Whitewater 

Ravon Bonds

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Dare to Share? The Impacts of Health Crises on Information Needs of Users Evaluating Peer-to-Peer Services 

Debika Sihi, Southwestern University

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Issue 2: Fall

Editorial: Thoughts on Marketing Management Journal

Brian N. Rutherford Kennesaw State University

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What’s In It for Me? Perceived Value of Marketing Activities as a Driver of Consumer Engagement on Social Network Sites 

Mary Jane Gardner, Western Kentucky University

Joseph Hair, Jr., University Of South Alabama

Joanna Phillips Melancon, Western Kentucky University

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Ad Affect Sensitivity: Influences on Consumers’ Affect Traces and their Relationship with Retrospective Ad Evaluations

Jennifer Lee Burton, University Of Tampa 

Pranjal Gupta, University Of Tampa

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Shared Autonomous Vehicle Taxi Services: Unpacking the Route to Consumer Adoption

Vijaykumar Krishnan, Northern Illinois University 

Ursula Y. Sullivan, Northern Illinois University 

Timothy W. Aurand, Northern Illinois University

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Examining The Effectiveness of Messaging During a Pandemic: Implications for Social Marketing

Elyria Kemp, University Of New Orleans 

Dong-Jun Min, University Of New Orleans 

Judith Anne Garretson Folse, University Of Arkansas

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Disruptions in the Global Supply Chain Industry: Firm and Individual View of Covid-19 Pandemic Versus the Financial Crisis of 2008-2009

Ryan Matthews, Tennessee Tech University 

Kate Nicewicz, Western Kentucky University 

F. Stuart Wells Tennessee Tech University 

Edwin Baidoo Tennessee Tech University 

James Smith, Augusta University

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