top of page

Issue 1: Spring

Editorial: Thoughts on Marketing Management Journal
Brian Rutherford, Kennesaw State University

Download PDF

 

Customer and Competitor Orientation, Innovation and Performance in Small and Medium Sized Enterprises
Richard L. Flight, Southern Illinois University – Edwardsville
Achira Sedari Mudiyanselage, University of Cincinnati

Download PDF

 

How Internet Penetration Affects Local B&M Retailers
Jose-Domingo Mora, University of Massachusetts – Dartmouth

Download PDF​

 

Consumer Search for Nutrition Information when Eating in Restaurants
Rebecca Hochradel, Transylvania University
Zinaida Taran, Delta State University

Download PDF

Issue 2: Fall

Editorial: Thoughts on Marketing Management Journal
Brian Rutherford, Kennesaw State University

Download PDF

Get In Where You Fit In: How Realistic Job Previews Impact Salesperson Congruence and Satisfaction
Mahmoud Darrat, The University of Tampa
Barry Babin, The University of Mississippi
Aadel Darrat, Louisiana State University Shreveport
Mohamad Darrat, Louisiana State University Shreveport
Amin Saleh, Louisiana State University Shreveport

Download PDF

Household Energy Consumption: Understanding the Impact of Income, Racial Diversity and Pro-Environmental Behaviors
Doug Walker, Kansas State University
Edward L. Nowling, Kansas State University
Michael T. Krush, Kansas State University

Download PDF

Differences in Generation Y and Generation Z: Implications for Marketers
Timothy H. Reisenwitz, Valdosta State University

Download PDF

bottom of page