Issue 1: Spring
"Personalized Teaching Done Right"
Editorial: Thoughts on Marketing Management Journal
Brian Rutherford, Kennesaw State University
The Marketing of Information in the Information Age
Charles F. Hofacker, Florida State University
Ronald E. Goldsmith, Florida State University
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The Relationship Among Fan-Based League Brand Associations, Brand Equity and Behavioral Intentions
Ceren Ekebas-Turedi, Purdue University Northwest
Gokhan Karaatli, Valpairaso University
Serdar Teredi, Purdue University Northwest
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Narcissism Versus Machiavellianism and the Role of Self Control Towards Social Desirability
Prachi B. Gala, Elon University
Rahul D. Chauhan, West Texas A&M University
Robert A. King, West Texas A&M University
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Issue 2: Fall
Editorial: Thoughts on Marketing Management Journal
Brian Rutherford, Kennesaw State University
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Sales Enablement and Hinderance Stressors’ Effects on Burnout, Turnover Intentions, and Sales Performance
Kevin W. Westbrook, Union University
Robert M. Peterson, Northern Illinois University
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A Closer Look at Feedback, Self-Efficacy, and Intrinsic Motivation in the Sales Industry
Jack Smothers, University of Southern Indiana
Kevin Celuch, University of Southern Indiana
Michael Williams, Oklahoma City University
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Advertising’s Monetary Contribution To Shareholder Value
Charles F. Beauchamp, Mississippi College
Michelle Bednarz Beauchamp, Mississippi College
Katerina H. Hill, Arkansas State University
Matthew D. Hill, Arkansas State University
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