Issue 1 Spring
Understanding Co-Authorship among Consumer Behavior Scholars
Neil Bendle, Western University, Xin (Shane) Wang, Western University & Feng Mai, Stevens Institute of Technology
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Marketing Students’ Attitudes Concerning Traditional Classroom Resources
Gary R. Holmes, Drury University, Charles E. Pettijohn, Drury University & Clinton Amos, Weber State University
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Issue 2 Special Issue
Special Issue Editor’s Review: Crafting the Future of Collegiate Sales Education
Jimmy W. Peltier, University of Wisconsin-Whitewater, & Andrea L. Dixon, Baylor University
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TONS: A Guide to Teaching On-line Sales Courses
Cindy B. Rippe, Tarleton State University, Suri Weisfeld-Spolter, California Polytechnic State University Shannon Cummins, University of Wisconsin-Whitewater, & Barbara Dastoor, Nova Southeastern University
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Teaching and Training Future Sales Professionals How to Negotiate with Real World Experience
Blake E. Nielson, Weber State University, & Tim Border, Weber State University
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Using Sales Competition Videos in a Principles of Marketing Class to Improve Interest in a Sales Career
Shannon Cummins, University of Wisconsin-Whitewater, Terry Loe, Kennesaw State University, & James W. Peltier, University of Wisconsin-Whitewater
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Learning beyond Negotiation Tactics: The Sales Marketplace
Seung Hwan (Mark) Lee, Ryerson University,
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Instructing Students on the Use of Behavioral Assessment in Sales Hiring
William J. Jones, University of South Dakota, Akshaya Vijayalakshmi, University of South Dakota, & Jenny Lin, California State University, Monterey Bay
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Analyzing the Impact of a Sales Shadowing Program: Process and Outcomes
Linda G. Mullen, Georgia Southern University , & Lindsay R. L. Larson, Georgia Southern University
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Creating Win-Win Collaborations for Students: An Immersive Learning Project for Advanced Sales Courses
Matthew M. Lastner, Louisiana State University, Rebecca Rast, Louisiana State University, & James “Mick” Andzulis, Louisiana State University
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Leveraging Partnerships with Local Companies as a Method of Teaching Sales: A Constructivist Approach
Brian Lilly, University of Wisconsin Oshkosh, & Sarah M. Stanley, Missouri University of Science & Technology
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Changing Students’ Perceptions of Professional Selling Using an Online Learning Workshop
Nita Paden, Northern Arizona University, Roxanne Stell, Northern Arizona University, Kevin J. Trainor, Northern Arizona University,& Sara Mushro, Northern Arizona University
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Introducing Student Sales Managers into Experiential Sales Projects: Improving Student Performance and Reducing Classroom Management
Richard A. Rocco, DePaul University,& D. Joel Whalen, DePaul University,
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Teaching Sales Students How to Become Adaptive Negotiators: Instructional Methods for the Negotiation Scorecard
David E. Fleming, Indiana State University,& Jon M. Hawes, Indiana State University
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An Innovative Approach to Teaching Cultural Intelligence in Personal Selling
David S. Baker, University of Louisiana,& Duleep Delpechitre, Illinois State University
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Empathy and Interpersonal Mentalizing in Ethics Education: An Exercise with graphic Novels
Sarah Fischbach, California Lutheran University,& Suzanne L. Conner, Georgia Southwestern State University
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