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Issue 1

Executives in Residence:  A Review and Assessment
Gwen Achenreiner and Marc D. Hein
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An Exploratory Study of Student Learning Assessment in Marketing Programs
Beomjoon Choi, Pingsheng Tong and Craig A. Kelley
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Guided Teaching of Complex Marketing Processes via Implementation of Learning Control Points
Jesse N. Moore, Mary Anne Raymond, Charles R. Duke and Christopher D. Hopkins
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The Marketing Research Portfolio:  A Pedagogical Alternative for Improving Student Performance
Pamela A. Kennett-Hensel, Paul J. Hensel and Stephanie Dellande
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Teaching Integrated Pricing Strategy:  Comcast as a Case in Point
Brian A. Vander Schee, Timothy Aurand, Sylvia Suszek, Air Bastarrica, Chidi Asiegbu and Brian Butler
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Revisiting Professional Development:  Reconciling the Needs and Responsibilities of Faculty, Researchers, and Administrators with the New Realities in Higher Education
John Cherry and Judy A. Wiles
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Cases in Sport Marketing:  Instructor’s Perceptions of Case Location and Instructional Use
Frank R. Veltri, Vish Iyers, John J. Miller and Rex Moody
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