Innovative Marketing Award Recipients

Each year at its Fall Educators’ Conference, MMA recognizes a marketing educator for their innovative contributions to the marketing discipline.  Past winners of the Innovative Marketing Award include: 

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• 2021:  Michael Brady

• 2020:  Mark Houston

• 2019:  Sandy Jap

• 2018:  Paul Hensel

• 2017:  Linda Ferrell

• 2016:  Dawn Deeter-Schmelz

• 2015:  Michael Solomon

• 2014:  Mary Jo Bitner

• 2013:  Don Schultz

• 2012:  Peter Gordon

• 2011:  Shelby Hunt

• 2010:  Bill Pride

• 2009:  Mike d’Amico

• 2008:  David Kurtz

• 2007:  Joe Hair

• 2006:  Bob Lusch

• 2005:  David Aaker

• 2004:  Valerie Zeithaml

• 2003:  Jagdish Sheth

• 2002:  Phillip Kotler

• 2001:  O.C. Ferrell