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CURRENT & PAST ISSUES

Volume 26, 2016

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The Role of Store Trust and Satisfaction in Creating Premium Prices
Arjun Chaudhuri, Fairfield University
Mark Ligas, Fairfield University
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Culture, Development, and Advertising Content: An Exploration Replication and Extension of Past International Advertising Research to Outdoor Advertising
Daniel W. Baack, University of Denver
Rick T. Wilson, Texas State University
Brian D. Till, Marquette University
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Mentoring’s Impact on Salesperson Job Satisfaction Dimensions
Nathaniel Hartmann, University of Hawai’i at Mānoa
Brian N. Rutherford, Kennesaw State University
Scott B. Friend, Miami University
G. Alexander Hamwi, Missouri State University
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Effort, Optimism and Sales Performance: Rethinking the Role of Manager Support
Feisal Murshed, Kutztown University of Pennsylvania
Vinita Sangtani, University of North Georgia
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Perceptions of Millennials’ Media Attitudes and Use: A Comparison of U.S. and Indian Millennials
Rajesh Iyer, Bradley University
Jacqueline K. Eastman, Georgia Southern University
Heather Monteiro, University of Nevada, Las Vegas
Heidi Rottier, Bradley University
Seema Singh Zokarkar, Balaji Insitute of Telecom and Management
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Satisfaction as Reasons For and Against Generosity Decisions: A Behavioural Reasoning Theory Exploration
Jeananne Nicholls, Slippery Rock University
Kurt Schimmel, Slippery Rock University
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Viral Marketing in the Nonprofit Sector: Crafting Messages that Create Awareness and Call an Audience to Action
Hannah Diane Parker, Fordham University
Kathy Wachter, University of Mississippi
Hugh Sloan, University of Mississippi
Vahid Ghomi, University of Mississippi
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The Effects of Nonprofit Brand Personality and Self-Brand Congruity on Brand Relationships
Mya Pronschinske Groza, Northern Illinois University
Geoffrey L. Gordon, Northern Illinois University
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Retaining College Students: The Role of Student Readiness and Participation
Samaneh Torkzadeh, University of Texas Rio Grande Valley
Mohannadali Zolfagharian, University of Texas Rio Grande Valley
Ramiro De La Rosa, University of Texas Rio Grande Valley
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Assessing the Link Between a Public University’s Brand Building Activities and Alumni Gift Giving
Young Han Bae, Penn State Greater Allegheny
Michelle Hough, Penn State Greater Allegheny
Sang-Uk Jung, Hankuk University of Foreign Studies
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Volume 25, 2015

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Conceptualizing a Model of Status Consumption Theory:  An Exploration of Antecedents and Consequences of the Motivation to Consume for Status
Jacqueline K. Eastman, Georgia Southern University
Kevin L Eastman, Georgia Southern University
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When Perception Isn’t Reality:  An Examination of Consumer Perceptions of Innovation
Mark R. Gleim, The University of Toledo
Stephanie J. Lawson, Winthrop University
Stacey G. Robinson, East Carolina University
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Quality or Responsibility? The Impact of Two Categories of Corporate Social Responsibility on the Consumer-Brand Relationship
Lei Huang, State University of New York at Fredonia
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Creepy Marketing: Three Dimensions of Perceived Excessive Online Privacy Violation
Robert S. Moore, Mississippi State University
Melissa L. Moore, Mississippi State University
Kevin J. Shanahan, Mississippi State University
Alisha Horky, Elon University
Britney Mack, Mississippi State University
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Artificial Emotions Among Salespeople: Understanding the Impact of Surface Acting
Jessica Mikeska, Indiana State University
G. Alexander Hamwi, Missouri State University
Scott. B. Friend, Miami University
Brian N. Rutherford, Kennesaw State University
Jungkun Park, University of Houston
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Eat with Your Eyes: Package Color Influences the Expectation of Food Taste and Healthiness Moderated by External Easting
Lei Huang, State University of New York at Fredonia
Ji Lu, Dalhousie University
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Examining the Relationship Between Star Player Characteristics and Brand Equity in Professional Sports Teams
N. David Pifer, University of Georgia
Jennifer Y. Mak, Marshall University
Won-Yul Bae, Ithaca College
James J. Zhang, University of Georgia
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Brand Spillover Effects Within a Sponsor Portfolio: The Interaction of Image Congruence and Portfolio Size
Joe Cobbs, Northern Kentucky University
Mark D. Groza, Northern Illinois University
Gregg Rich, The University of Georgia
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Advertising Interference: Factors Affecting Attention to Super Bowl Advertisements and Their Effectiveness
Mya Pronschinske Groza, Northern Illinois University
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Segmenting Sporting Event Audiences for Increased Sponsorship Effectiveness
Dennis A. Pitta, University of Baltimore
Velitchka D. Kaltcheva, Loyola Marymount University
Anthony D. Patino, University of San Francisco
Richard C. Leventhal, Ashford University
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Volume 24, 2014

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The Use of Dominance Analysis to Identify Key Factors in Salespeople’s Affective Commitment Toward the Sales Manager and Organizational Commitment
Stacey Schetzsle, Ball State University
Tanya Drollinger, University of Lethbridge
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Investigating Connectedness to Brand Users:  How Important is Social Interaction?
William C. Martin, University of North Dakota
Joel E. Collier, Mississippi State University
Brian T. Engelland, Catholic University of America
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Vividness Effects on Value and Risk for Radical Innovations
Arjun Chaudhuri, Fairfield University
Camelia Micu, Fairfield University
Mousumi Bose, Fairfield University
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The Influence of Role Ambiguity and Goal Acceptance on Salesperson Performance and Commitment
Douglas Amyx, Louisiana Tech University
Dheeraj Sharma, Indian Institute of Management-Ahmedabad
Bruce L. Alford, Louisiana Tech University
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What Makes Social Shoppers Click?  The Role of Social Rewards in Social Shopping
Kesha K. Coker, Eastern Illinois University
Robert E. Boostrom, Jr., University of Wisconsin-Whitewater
Suzanne A. Altobello, Southern Illinois University Carbondale
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A Multi-Dimensional Model of Perceived Risk in Spectator Sport
Michael S. Carroll, Troy University
Daniel P. Connaughton, University of Florida
John O. Spengler, University of Florida
Kevin K. Byon, University of Georgia
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Market Orientation in Small Businesses:  Creative or Lacking?
Monica Perry, University of Redlands
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Foreign Direct Investment Promotion:  Using Advertising to Change Attitudes and Behaviors
Rick T. Wilson, Texas  State University
Daniel W. Baack, University of Denver
Donald Baack, Pittsburg State University
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Gender and Mobile Access Methods Differences of Millennials in Social Media Evaluations and Usage:  An Empirical Test
Jeen-Su-Lim, The University of Toledo
Kee-Sook Lim, The University of Toledo
John H. Heinrichs, Wayne State University
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Investigating Form and Function Influences on Follower Products’ Performance
Sangwon Lee, Ball State University
Chad Milewicz, University of Southern Indiana

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The Effects of Self-Control Failures on Risky Credit Card Usage
Lucretia Limerick, University of Wisconsin-Whitewater
James W. Peltier, University of Wisconsin-Whitewater

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Linking Customer Relationship Management (CRM) Processes to Sales Performance:  The Role of CRM Technology Effectiveness
Vijaykumar Krishnan, Northern Illinois University
Mark D. Groza, Northern Illinois University
Mya Pronschinske Groza, Northern Illinois University
Robert M. Peterson, Northern Illinois University
Elisa Fredericks, Northern Illinois University

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The Inspired Salesperson:  Linking Spirituality to Performancem\
J. Garry Smith, University of Houston-Downtown
Charles M. Futrell, Texas A&M University

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The Duality of E-monitoring:  Harmful or Helpful?
Susan K. Delvecchio, East Carolina University
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Volume 23, 2013

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The Role of Self-efficacy, Response Efficacy and Nutrition Knowledge in Consumers’ Utilization of Nutrition Labels
Khaled Aboulnasr, Florida Gulf Coast University
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The Impact of an Environmentally Friendly Advertising Claim on Purchase Intention
William T. Neese, Nicholls State University
Monica J. Favia, Bloomsburg University

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The Changing Cuban Paradigm:  Creating Alliances in Global Supply Chains
Linda C. Ueltschy, Florida Gulf Coast University
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The Salesperson’s Ability to Bounce Back:  Examining the Moderating Role of Resiliency on Forms of Intra-Role Job Conflict and Job Attitudes, Behaviors, and Performance
Michael T. Krush, North Dakota State University
Raj Agnihorti, Ohio University
Kevin J. Trainor, Northern Arizona University
Sukumarakurup Krishnakumar, North Dakota State University
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The Impact of Status Consumption on Shopping Styles:  An Exploratory Look at the Millennial Generation
Jacqueline K. Eastman, Georgia Southern University
Rajesh Iyer, Bradley University
Stephanie P. Thomas, Texas Tech University

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Hold the Phone! – Can Customer Role Conflict Compromise a Service Encounter?
Rachelle J. Shannahan, Memorial University of Newfoundland
Kirby K. J. Shannahan, Memorial University of Newfoundland
Richard A. Rocco, DePaul University

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Do Advertising Efficiency and Brand Reputation Matter:  Evidence from Super Bowl Advertising
Jin-Woo Kim, Georgia Southern University
Traci H. Freling, The University of Texas at Arlington
Jacqueline K. Eastman, Georgia Southern University

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The Impact of Sales Manager Characteristics on Salesperson’s Trust and Commitment to the Relationship
Stacey Schelzsle, Ball State University
Duleep Delpechitre, University of Louisiana Lafayette
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An Exploratory Study of the Role of Neutraliation on Ethical Intentions Among Salespeople
Michael L. Mallin, The University of Toledo
Laura Serviere-Munoz, University of Dallas
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The Antecedents of Satisfaction for Facebook “Likers” and Their Effect on Word-of-Mouth
Matthew P. Bunker, University of Northern Iowa
K. N. Rajendran, University of Northern Iowa
Steven B. Corbin, University of Northern Iowa
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Organizational Structure and Intra-Firm Innovation Diffusion
Richard L. Flight, Eastern Illinois University
Richard J. Palmer, Southeast Missouri State University
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The Impact of Visual Structure Complexity on Ad Liking, Elaboration and Comprehension
Vivek Madupu, Missouri Western State University
Sanipan Sen, Southeast State University
Sampath Ranganathan, University of Wisconsin – Green Bay
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Substitute or Complement?  Fantasy Football and NFL Fandom
Brendan Dwyer, Virginia Commonwealth University
Joris Drayer, Temple University
Greg Greenhalgh, Virginia Commonwealth University
Carrie W. Lecrom, Virginia Commonwealth University

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The Moderating Role of Attitude in Consumers’ Service Assessments
Brian L. Bourdeau, Auburn University
Michael K. Brady, Florida State University
J. Joseph Cronin, Jr., Florida State University
Astrid K. Keel, Auburn University
Clay M. Voorhees, Michigan State University

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Current Perceptions, Prominence and Prevalence of Sustainability in the Marketing Curriculum
Debbie Delong, Chatham University
Maggie McDermontt, University of Wisconsin – LcCrosse

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Searching for the Origins of Consumer Ethics:  Bridging the Gap Between Intuitive Values and Consumer Ethical Judgements
John Cherry, Southeast Missouri State University
James Caldwell, Southeast Missouri State University

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Consumers’ Awareness of Sustainable Fashion
Dong Shen, California State University, Sacramento
Joseph Richards, California State University, Sacramento
Feng Liu, California State University, Sacramento

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Volume 22, 2012

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Exploring the Use of Business Social Networking Tools in Sales:  Current Perceptions and Future Expectations
Scott A. Inks, Ball State University
Stacey Schetzsle, Ball State University
Ramon A Avila, Ball State University
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Environmental Dynamics and First-Mover Advantages in Emerging Markets
Peter Magnusson, Northern Illinois University
Stanford A. Westjohn, The University of Toledo
Geoffrey L. Gordon, Northern Illinois University
Timothy W. Aurand, Northern Illinois University
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Gilding the Lie:  Development of the Attitude Learning Theory Using Information Processing Theory and Fishbein’s Attitude Toward the Object to Capitalize on False, Negative Rumors
Carolyn Holton, Southeastern University
Diane R. Edmondson, Middle Tennessee State University
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What Tattoos Tell Customers About Salespeople:  The Role of Gender Norms
Aaron D. Arndt, Old Dominion University
Myron Glassman, Old Dominion University
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Trust Re-Defined in a Regional Context
Susan M Caple, University of La Verne
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The Relationship Between Cognitive Age and Status Consumption:  An Exploratory Look
Jacqueline K. Eastman, Georgia Southern University
Rajesh Iyer, Bradley University
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An Investigation of Market Orientation’s and Selected Personality Traits’ Relationship with Dimensions of Customer Orientation in Salespersons
J. Garry Smith, Tarleton State University
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Organization’s Use of LinkedIn:  An Analysis of Nonprofits, Large Corporations, and Small Businesses
Lisa Witzig, Averett University
Joe Spencer, Anderson University
Marin Galvin, Pennsylvania State University
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The Digital Market-Sphere (DMS):  Modelling  Virtual Transactions and Transvectons
E. Vincent Carter, California State University, Bakersfield
Ravi Parameswaran, Oakland University
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Purchase Professionals’ Cynicism about Cooperating with Suppliers:  Does it Impact Top Management Efforts to Induce Relational Behaviors in Buyer-Supplier Relationships?
Prabakhar Kothandaraman, William Patterson University
Raj Agnihotri, Ohio University
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Consumer Values and the Tendency to Use the Brand Name in Purchasing Decisions:  A Comparison Between Spain and Russia
Francisco Jose Sarabia-Sanchez, Miguel Hernandez University (Spain)
Liudmila Ivanovna Ostrovskaya, Miguel Hernandez University (Spain)
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A Generational Comparison of Economic-Based and War-Based Consumer Animosity:  The Cases of U.S. Consumer Animosity Towards China and Vietnam
Joseph P. Little, Grand Valley State University
K. Chris Cox, Indiana University Southeast
Eldon L. Little, indiana University Southeast
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Consumers’ Use of Blogs as Product Information Sources:  From Need-for-Cognition Perspective
Mariko Morimoto, Sophio University
Carrie S. Trimble, Milikin University
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Improving Sales Performance with Self-Directed Learning
Stefanie L. Boyer, Bryant University
Andrew B. Artis, University of South Florida
Paul J. Solomon, University of South Florida
David E. Fleming, Eastern Illinois University
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An Exploratory Study of Social Media in Business-To-Busienss Selling:  Salesperson Characteristics, Activities and Performance
Roberta J. Schultz, Western Michigan University
Charles H. Schwepker, University of Central Missouri
David J. Good, Grand Valley State University
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Multivariate Time Series Use for the Measurement of Social Media Effects
Gary B. Wilcox, The University of Texas at Austin
Kyungok Kacy Kim, The University of Texas at Austin
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Digital and Social Media Marketing Usage in B2B Industrial Section
Joel Jarvinen, Jyaskyla University
Aarne Tollinen, Jyvaskyla University
Keikki Karjaluoto, Jyvaskyla University
Chanaka Jayawardhena, Hull University
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Social Media and the Sales Force:  The Importance of Intra-Organizational Cooperation and Training on Performance
Mark D. Groza, Northern Illinois University
Robert M. Peterson, Northern Illinois University
Ursula Y. Sullivan, Northern Illinois University
Vijaykumar Krishnan, Northern Illinois University
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Self-Perceived Brand Relevance of and Satisfaction With Social Media
Kimberly Judson, Illinois State University
P. Raj Devasagayam, Siena College
Cheryl L. Buff, Siena College
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Volume 21, 2011

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Customer Response Models:  What Data Predicts Best, Hard or Soft?
William J. Hauser, The University of Akron
Linda Orr, The University of Akron
Terry Daugherty, The University of Akron
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Consumer Sophistication:  The Development of a Scale Measuring a Neglected Concept
Bob Wu, Bowling Green State University
Philip Titus, Bowling Green State University
Stephen J. Newell, Western Michigan University
Susan Petroshius, Bowling Green State University
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Assessing the Impact of Acquiescence Response Bias on Marketing Data
William C. Martin, University of North America
Brian T. Engelland, The Catholic University of America
Joel E. Collier, Mississippi State University
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Gender as a Moderator of Role Model Influence and Adolescents’ Consumer-Related Behavioural Intentions
Kirby L.J. Shannahan, Memorial University of Newfoundland
Rachelle J. Shannahan, Memorial University of Newfoundland
Alan J. Bush, University of Memphis
Richard A. Rocco, DePaul University
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CRM and Sales Pipeline Management:  Empirical Results for Managing Opportunities
Robert M. Peterson, Northern Illinois University
Michael Rodriguez, Elon University
Vijaykumar Krishnan, Northern Illinois University
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Market Mavens’ Motivations To Acquire Information
Julie Fitzmaurice, Merrimack College
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Product Expertise:  A Moderator of Information Search in Sequential Choice
Peter J. Boyle, Central Washington University
Gad Saad, Concordia University
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Dimensions of Trust and Trustworthiness in Retail Banking:  Evidence from India
Sanjit Kumar Roy, ICFAI University
Abdolreza Eshghi, Bentley University
Vaibhav Shekhar, IBS Hyderabad
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A Framework for Identifying Factors That Influence Fine Art Valuations from Artist to Consumers
Kimball P. Marshall, Alcorn State University
PJ Forrest, Bowling Alcorn State University
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Global Product Strategy:  A Longitudinal Multi-Country Product Attribute Study
Bruce D. Keillor, Youngstown State University
James Kohut, Youngstown State University
Donna M. Walsh, Youngstown State University
Douglas Hausknecht, The University of Akron
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Dissimilar New Product Pace:  Product Contingency Effects
Bing Xu, California State University – Dominiquez Hills
Robert T. Peterson, New Mexico State University
Gerald M. Hampton, New Mexico University
Yam B. Limbu, Montclair State University
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Cognitive Load and Syntactic Complexity of Printed Advertisements:  Effects on Consumers’ Attitudes
Haeran Jae, Virginia Commonwealth University
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Train Your Salespeople to be Skilled Actors:  A Mantra for Success
Shaheen Borna, Ball State University
Dheeraj Sharma, Indian Institute of Management-Ahmedabad, India
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The Consequences of Open Versus Closed Influence Strategies of Salespeople in a Developing Economy
Subhra Chakrabarty, Mississippi State University
Gene Brown, University of Missouri – Kansas City
Robert E. Widing II, Macquarie University
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Sociological Factors Influencing High-Risk Physical Activities Among Adults:  A Conceptual Analysis
Karin Braunsberger, University of South Florida St. Petersburg
Philip J. Trocchia, University of South Florida St. Petersburg
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The Effect of Self-Construals on the Effectiveness of Comparative Advertising
Lin Zhang, Truman State University
Melissa Moore, Mississippi State University
Robert Moore, Mississippi State University
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Beyond Satisfaction:  Engaging Students and Faculty in a Romanian Business School
Sebastian A. Vaduva, Emanuel University of Oradea
Ioan S. Fotea, Emanuel University of Oradea
Mihai Corcea, Emanuel University of Oradea
Mariana Lazar, Emanuel University of Oradea
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Cultural Diversity as an Element of the University Campus Environment:  Does it Matter to Today’s Students?
Joann Asquith, St. Cloud State University
Dennis Bristow, St. Cloud State University
Kenneth Schneider, St. Cloud State University
Afsaneh Nahavandi, Arizona State University
Douglas Amyx, Lousiana Tech University
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Managing Academic Advising Services Quality:  Understanding and Meeting Needs and Expectations of Different Student Segments
Junyong Kim, Purdue University Calumet
Lori Feldman, Purdue University Calumet
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Ethnic Identity:  Understanding Cultural Differences Within a Culture
Claudia C. Mich, Purdue University Calumet
Bruce D. Keillor, Youngstown State University
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Targeting the Growing Hispanic Market:  Ethnicity and Media Preferences
Linda C. Ueltschy, Bowling Green State University
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Assessing the Role of Intrapersonal Agents in Consumer Decisions
Matthew C. Stark, Siena College
Raj Devasagayam, Siena College
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Do Green Lifestyle Consumers Appreciate Low Involvement Green Products?
Bela Florenthal, William Paterson University
Priscilla A. Arling, Butler University
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Supply Chain Alliances:  Exploring the Drivers of Performance Value and Buyer Satisfaction
Ursula Y. Sullivan, Northern Illinois University
Timothy W. Aurand, Northern Illinois University
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Uncorking the Mystery of Marketing Wine to Generation Y:  Lessons from Consumer Psychology
Pamela A Kennett-Hensel, University of New Orleans
Concha R. Neeley, Central Michigan University
Kyeong Sam Min, University of New Orleans
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Marketing Creativity:  The Influence of Personal and Proximal Work Factors on Creative Activity
J. Daniel Wadden, St. Mary’s University
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The Impact of Visual Strategy and Race and Gender Congruency on Source Credibility of Print Advertisements
Sarah M. Stanley, Missouri University of Science & Technology
Kenneth Clow, University of Louisiana Monroe
Karen E. James, Lousiana State University Shreveport
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Relationship Selling:  A Superior Way of Conducting Business on B2B Market.  An Empirical Analysis of an International Fast Trasnportation Services Provider on the Romanian Market
Nicolae Al Pop, Academy of Economic Studies, Bucharest
Florin Mihoc, Emanuel University of Oradea
Ioan S. Fortea, Emanuel University of Oradea
Mariana Lazar, Emanuel University of Oradea
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Negotiation Preparation Differences in Selling Situations:  Collaborative Versus Competitive Expectations
Robert M. Peterson, Northern Illinois University
C. David Shepherd, Georgia Southern University
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The Type A Behavior Pattern and Sales Performance:  A Theoretical Clarification
Kenneth R. Bartkus, Utah State University
Roy D. Howell, Texas Tech University
N. Daren Haws, MonaView, Inc
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Online Media in Fast-Growing Companies:  Adoption, Usage and Relation to Revenues
Jose-Domingo Mora, University of Massachusetts Dartmouth
Nora Ganim Barnes, University of Massachusetts Dartmouth
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Differentiating A Component Part:  A Tactic for Gaining Entry into Mature Industrial Markets
Henry H. Rodkin, DePaul University
Robert D. O’Keefe, DePaul University
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Recent Trends in Exporting Promotions in the United States
Nicholas C. Williamson, University of North Carolina at Greenboro
Nir B. Kshetri, University of North Carolina at Greenboro
Timothy J. Wilkinson, Montana State University Billings
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Volume 20, 2010

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Effects of Jewish-Italian Consumer Animosity Towards Arab Products:  The Role of Personality
Gianluigi Guido, Universitá del Salento, Lecce and LUISS “Guido Carli”, Rome
M. Irene Prete, Universitá del Salento, Lecce and LUISS “Guido Carli”, Rome
Piermario Tedeschi, LUISS “Guido Carli”, Rome
Luly Dadusc, LUISS “Guido Carli”, Rome
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How Far Does the Apple Fall From The Tree?  Advertising Preferences in Spain and Mexico
Linda C. Ueltschy, Bowling Green State University
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How Do U.S. and U.K. Salespeople Compare on the Dimensions of Emotional Intelligence, Positive and Negative Affect, and Customer Orientation Levels?
Charles E. Pettijohn, Nova Southeastern University
Elizabeth J. Rozell, Missouri State University
Andrew Newman, Salford Business School
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An Examination of the Antecedents and Outcomes of Pay Satisfaction Among Retail Buyers
James D. Deconinck, Western Carolina University
Mary Beth Deconinck, Western Carolina University
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Perceptions of Retail Convenience for In-Store and Online Shoppers
Michelle Bednarz Beauchamp, Middle Tennessee State University
Nicole Ponder, Mississippi State University
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Preparing to Negotiate:  An Exploratory Analysis of the Activities Comprising the Pre-Negotiation Process in a Buyer-Seller Interaction
Robert M. Peterson, Northern Illinois University
C. David Shepherd, Georgia Southern University
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Commentary on Conceptualizing the Servicescape Construct in ‘A Study of the Service Encounters in Eight Countries’
Roscoe Hightower, Jr., Florida A&M University
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Bank Personnel’s Perception of Banking Services and Implications for Service Quality
Musa Pinar, Valpariso University
Zeliha Eser, Baskent University
Sandy Strasser, Valpariso University
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Electronic Commerce Research:  The First 15 Years in the Fields of Marketing, Management, and Information Systems
Robert S. Moore, Mississippi State University
Michael Breazeale, Indiana State University
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The Knowledge Economy’s Strategy Dilemma:  Balancing Digital Relationships and Rights
E. Vincent Carter, California State University, Bakersfield
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Consumer Expertise, Sacralization, and Event Attendance:  A Conceptual Framework
Andrew Espinola, Texas State University – San Marcos
Vishag Badrinarayanan, Texas State University – San Marcos
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Brand Cult:  Extending the Notion of Brand Communities
Paul M. Acosta, Siena College
Raj Devasagayam, Siena College
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Developing Multidimentional Trust Without Touch in Virtual Teams
W. Randy Clark, Middle Tennessee State University
Leigh Ann Clark, Middle Tennessee State University
Katie Crossley, Bank Midwest
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21st Century Social Class Theory as it Applies to Marketing
Juan (Gloria) Meng, Minnesota State University, Mankato
John P. Fraedrich, Southern Illinois State University
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Consumer Perceptions of Community Banks:  An Exploratory Study
Jacqueline K. Eastman, Georgia Southern University
Wendy T. Denton, Sea Island Bank
Michael L. Thomas, Georgia Southern University
Luther (Trey) Denton, Georgia Southern University
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The Provisions for a Flourishing Marketing and Finance Discourse and Its Impact on Organizational Structure
Reza Motameni, California State University, Fresno
Douglas Cords, California State University, Fresno
Susan D. Geringer, California State University, Fresno
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Relationship Marketing in a Developing Economy
Subhra Chakrabarty, Mississippi State University
Gene Brown, University of Missouri – Kansas City
Robert E. Widing II, Macquarie University
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Personality Traits and Their Effect on Brand Commitment:  An Empirical Investigation
Prashant Srivastava, The University of Akron
Deborah L. Owens, The University of Akron
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Understanding Cognitive Age:  The Boomers’ Perspective
Rajesh Iyer, Bradley University
Timothy Reisenwitz, Valdosta State University
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The Fashion Conscious Mall Shopper:  An Exploratory Study
Rajesh Iyer, Bradley University
Jacqueline K. Eastman, Georgia Southern University
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Can Materialism be Good for Local Retailers?  An Empirical Study of Trait Antecedents to Local Loyalty Behavior
Clair Allison Stammerjohan, University of Louisiana Monroe
Henry S. Cole, University of Louisiana Monroe
Kenneth E. Clow, University of Louisiana Monroe
Mary McKinley, Groupe Ecole Supericure de Commerce et de Management, Tours-Poiters
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Credit Cards and College Students:  Effect of Materialism and Risk Attitude on Misuse
Philip M. Sidoti, Siena College
Raj Devasagayam, Siena College
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Why Customers Do Not Complete Online Transactions:  The Missing Link
Satyendra Singh, University of Winnipeg, Winnipeg, Canada
Dheeraj Sharma, University of Winnipeg, Winnipeg, Canada
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An Examination of Thrift Store Shoppers
Mark Mitchell, Coastal Carolina University
Rob Montgomery, University of Evansville
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Demographic Antecedents to the Practice of Adaptive Selling
Subhra Chakrabarty, Mississippi State University
Gene Brown, University of Missouri-Kansas City
Robert E. Widing II, Macquarie University
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The Interrelationships of Empathy, Trust and Conflict and Their Impact on Sales Performance:  An Exploratory Study
Richard E. Plank, University of South Florida Polytechnic
David A. Reid, Bowling Green State University
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Optimizing CRM:  A Framework for Enhancing Profitability and Increasing Lifetime Value of Customers
Ramendra Thakur, University of Louisiana at Lafayette
John H. Summey, Southern Illinois University Carbondale
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A Social Networks Approach to Market Orientation
Matthew T. Seevers, Creighton University
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Return on Quality-Quality’s Impact on Customer Satisfaction, Revenue Growth, Profitability and Cost Efficiency – A Cross National Comparative Analysis of Japanese and American Manufacturers in the Auto Industry
Abhay Shah, Colorado State University – Pueblo
Hailu Regassa, Colorado State University – Pueblo
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Is the U.S. Vehicle Industry Rising From The Ashes?
Michael J. Cotter, Grand Valley State University
James A. Henley, The University of Tennessee at Chattanooga
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Ethical Beliefs of American and Turkish MBA Students:  A Cross-Cultural Study
Yusuf Sidani, American University of Beirut
Mohammed Y.A. Rawwas, University of Northern Iowa
Matthew Bunker, University of Northern Iowa
Scott J. Vitell, University of Mississippi
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Volume 19, 2009

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Exploring The Reciprocal Effect of Negative Information of Brand Extensions on Parent Brand
Lin Zhang, Truman State University
Ronald D. Taylor, Mississippi State University
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Competency Codes:  Marketing Management for the Digital Future
E. Vincent Carter, California State University – Bakersfield
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A Typology of Coordination Strategies Employed by Business-To-Business Salespeople
Michelle D. Steward, Wake Forest University
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Retail Sales Training:  Activities and Effects on Job Satisfaction, Organizational Commitment, Turnover and Customer-Orientation
Linda S. Pettijohn, Missouri State University
Charles E. Pettijohn, Missouri State University
A. J. Taylor, Coastal Carollina University
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On Thin Ice?  Labor/Management Relations In U.S. Professional Sports
Julie Higgins, Mount St. Mary’s University
Susan H. Defago, John Carroll University
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Romanian Consumers’ Perceptions and Attitudes Toward Online
Ying Wang, Youngstown State University
Timothy J. Wilkinson, Montana State University – Billings
Nicolae Al. Pop, Academy of Economic Studies
Sebastian A. Vaduva, Emanuel University of Oradea
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Conditions in Russia and Their Effects on Entry Mode Decisions of Multinational Manufacturing Enterprises:  A Qualitative Study Identifying Issues for Further Research in the Area of Country Conditions and Their Impact on Entry Mode
Alex Kouznetsov, Melbourne Institute of Technology
Asheley Jones, Melbourne Institute of Technology
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Evaluations of Foreign-Made Products in a Limited Choice Environment:  A Replication and Extension of the Direct Mediation Model
Jeen-Su Lim, The University of Toledo
William K. Darley, Millersville University of Pennsylvania
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Examining a Model of Understanding Customer Value and Satisfaction Data
Michael S. Garver, Central Michigan University
Zackary Williams, Central Michigan University
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Online Auction Fraud and Ebay
Ronald J. Bauerly, Western Illinois University
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Key Account vs. Other Sales Management Systems:  Is There Difference in Providing Customer Input During The New Product Development Process?
Kimberly M. Judson, Illinois State University
Geoffrey L. Gordon, Northern Illinois University
Rick E. Ridnour, Northern Illinois University
Dan C. Weilbaker, Northern Illinois University

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Where Are We Now and Where Do We Go From Here?  A Review of The Transaction Cost-Based Buyer-Seller Relationship Literature
Edward O’Donnell, Columbus State University
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Subservient Seller Syndrome:  Outcome in Zero-Sum Game Negotiations Examining The Influence of the Seller and Buyer Role/Labels
Michael J. Cotter, Grand Valley State University
James A. Henley, Jr., The University of Tennessee University
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A Cross Country Comparative Analysis of Students’ Perceptions of the Sales Profession:  A Look at U.S., Peru, and Guatemala
Somjit Barat, Pennsylvania State University
John E. Spillan, University of North Carolina at Pembroke
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Designing Marketing Channels for Global Expansion
Vincent J. Palombo, Chancellor University
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Linguistically Isolated Consumers:  Historical Trends and Vulnerability in the U.S. Marketplace
Haeran Jae, Virginia Commonwealth University
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Innovation Evaluation and Product Marketability
Tami L. Knotts, Bridgewater State College
Stephen C. Jones, Arkansas Tech University
Gerald G. Udell, Missouri State University

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Differences in Generation X and Generation Y:  Implications for the Organization and Marketers
Timothy H. Reisenwitz, Valdosta State University
Rajesh Iyer, Bradley University
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Understanding Internet Shoppers:  An Exploratory Study
Jacqueline K. Eastman, Georgia Southern University
Rajesh Iyer, Bradley University
Cindy Randall, George Southern University

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The Effect of Relationship Quality on Citizen Satisfaction with Electronic Government Services
Chae-Eon Lee, Soongsil University
Gwangyong Gim, Soongsil University
Boonghee Yoo, Hofstra University

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Congregations as Consumers:  Using Marketing Research to Study Church Attendance Motivations
John McGrath, University of Pittsburgh at Johnstown
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Corporate Entrepreneurship, Gender, and Credibility:  An Exploratory Study
Molly B. Pepper, Gonzaga University
Kenneth Anderson, Gonzaga University
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Public Health and Social Marketing:  Aspects of Social, Behavioral, and Biological Influences on Low Birth Weight Risks Among African-Americans in Mississippi
Carolyn B. Dollar, Alcorn State University
Kimball P. Marshall, Alcorn State University
William S. Piper, Alcorn State University

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Volume 18, 2008

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An Empirical Study of Launch Order Valuation Based Upon Stock Market Reaction
Michael Poletti, University of North Carolina at Pembroke
Howard Ling, University of North Carolina at Pembroke
Brian Engelland, Mississippi State University
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Gender Differences on the “Width” Dimension of Category Structure:  A Case of Brand Typicality
Theresa A. Wajda, Slippery Rock University
Michael Y. Hu, Kent State University
Anne Peng Cui, West Virginia University
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Branding in the Global Arena:  The Role of Culture
Dale Krueger, Missouri Western State University
Shiva Nandan, Missouri Western State University
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Managing Appreciating and Depreciating Customer Assets
Daniel L. Sherrell, University of Memphis
Joel E. Collier, Mississippi State University
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Retail Store Image:  Bona Fide Occupational Qualifications, and Job Discrimination:  Establishing the Essence of the Business for Retail Organizations
Shaheen Borna, Ball State University
James M. Stearns, Miami University
Brien N. Smith, Ball State University
Kian Emamalizadeh, Mannheim University
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Dogmatism and Online Consumption:  Examining the Moderating Role of Trust and Value of Exchange Outcome
Dheeraj Sharma, Athabasca University
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A Comparison of the Ethical Perceptions of Prospective Personal Selling and Advertising Employees
Melissa Burnett, Missouri State University
Charles Pettijohn, Missouri State University
Nancy Keith, Missouri State University
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Consumer Self-Confidence and Patronage Intensity Heuristics In Shopping Focused Word of Mouth Communication
Terrence J. Paridon, Cameron University
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The Student Orientation of a College of Business:  An Empirical Look from the Students’ Perspective
Michael Pesch Saint Cloud State University
Robert Calhoun, Saint Cloud State University
Kenneth Schneider, Saint Cloud State University
Dennis Bristow, Saint Cloud State University
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Marketing Implications of Locus of Control Orientation Among College Students:  Comparison of Hispanic and Anglo Students in the United States
Russell Adams, The University of Texas at Brownsville
Morris Kalliny, Missouri University of Science and Technology
Gilberto De Los Santos, The University of Texas – Pan American
Yong Jian Wang, Ohio University
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Perceived Image of India by U.S. Business Travellers
Tsu-Hong Yen, San Jose State University
Gonzaga De Gama, San Jose State University
Subha Rajamohan, San Jose State University
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A Re-Inquiry of Hofstede’s Cultural Dimensions:  A Call for 21st Century Cross Cultural Research
Linda M. Orr, The University of Akron
William J. Hauser, The University of Akron
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Technology Readiness and the Likelihood to Use Self-Service Technology:  Chinese Vs. American Consumers
Kevin M. Elliott, Minnesota State University
Mark C. Hall, Minnesota State University
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Understanding B2C Brand Alliances Between Manufacturers and Suppliers
Sunil Erevelles, The University of North Carolina, Charlotte
Veronica Horton, The Management Mind Group
Nobuyuki Fukawa, Louisiana State University
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Consumer Acceptance of Technology Products:  The Impact of Tactical Selling Approaches
Michael T. Elliott, University of Missouri – St. Louis
Frank Q. Fu, University of Missouri – St. Louis
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Intraorganizational Knowledge Sharing Among Key Account Salespeople:  The Impact of Buyer Satisfaction
Michelle D. Steward, Wake Forest University
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The Impact of Governance on the Development of Trust in Buyer-Seller Relationships
Edward O’Donnell, Columbus State University
Michael L. Mallis, University of Toledo
Michael Y. Hu, Kent State University
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Predictive Validity of a Behavioral Interview Technique
Gary C. Oliphant, Stetson University
Katharine Hanson, Quintessential Careers
Becky J. Oliphant, Stetson University
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The Impact of Cognitive Age on Seniors’ Lifestyle
Rajesh Iyer, Bradley University
Timothy H. Reisenwitz, Valdosa State University
Jacqueline K. Eastman, Georgia Southern University
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Service Quality and Customer Satisfaction:  An Empirical Investigation in India Mobile Telecommunications Services
Abdolreza Eshghi, Bentley University
Sanjit Kumar Roy, Bentley University
Shirshendu Ganguli, ICFAI University – India
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An Examination of the Validity of the Downs and Hazen Communication Satisfaction Questionnaire
Jim Deconinck, Western Carolina University
Julie Johnson, Western Carolina University
James Busbin, Western Carolina University
Frank Lockwood, Western Carolina University
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Enhancing Stimulus Integration in a Consumer Information Processing System:  A Theoretical Foundation
Brad D. Carlson, Saint Louis University
Margaret A. White, Oklahoma State University – Tulsa
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Does Source Credibility Affect How Credit Cards are Marketed to College Students?
Kenneth E. Clow, University of Louisiana Monroe
Karen E. James, Louisiana State University in Shreveport
Sarah Stanley, University of Wisconsin Oshkosh
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The Influence of Kelo V. City of London, Connecticut on the Use of Eminent Domain in Place Marketing and Economic Development
Geoffrey T. Stewart, The University of Louisiana
Jerilyn Bowie-Hill, The University of Louisiana
Anne K. Keaty, The University of Louisiana
Rajesh Srivastava, Middle Tennessee State University
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Volume 17, 2007

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Underground Economy and Marketing Exchange:  A Macro Perspective
Haeran Jae, Virginia Commonwealth University
Matthew T. Seevers, Creighton University
Julie B. Gassenheimer, Rollins College

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Developing and Managing Relational Marketbased Assets in Professional Services:  Client Relationships in Management Consultancy
Kalipso M. Karantinou, The American College of Greece
Margaret K. Hogg, Lancaster University
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Conceptualizing Business intelligence Architecture
Mohammad Shariat, Florida A&M University
Roscoe Hightower, Jr, Florida A&M University
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Consumers’ Response to Foreign Made Products:  The Effect of Product Category Involvement
Khaled Aboulnasr, Florida Gulf Coast University
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Correlates of Brand Loyalty in the Service Sector:  The Case of a “New” Team
Kenneth C. Schneider, St. Cloud State University
Dennis N. Bristow, St. Cloud State University
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e-Trust:  Empirical Insights Into Influential Antecedents
Ramendra Thakur, Utah Valley State College
John H. Summey, Southern Illinois University Carbondale
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Technology Readiness and Propensity of Cell Phone Users to Subscribe to Commercial Messaging Services
Kittipong Sophonthummapharn, Rajamangala University of Technology Suvamabhumi and Umea university
George Tesar, Umea University
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A Conceptual Framework of Influences on Fantasy Sports Consumption
Donald P. Roy, Middle Tennessee State University
Benjamin D. Ross, Missouri State University
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Imagination in Marketing
Sunil Erevelles, The University of North Carolina at Charlotte
Veronica Horton, The Management Mind Group
Nobuyuki Fukawa, Louisiana State University
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International Diffusion Research:  A Propositional Inventory for Future Research
Deborah Owens, The University of Akron
Jessica Kocaj, The University of Akron
Douglas R. Hausknecht, The University of Akron
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The Impact of Equity Sensitivity and Pay Fairness on Marketing Managers’ Job Satisfaction, Organizational Commitment and Turnover Intentions
James Deconinck, Western Carolina University
Duane Backmann, University of Central Missouri
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Selling Automobiles at Retail:  Is Empathy Important?
David G. Spaulding, Northwood University
Richard E. Plank, University of South Florida
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Exploring Sales Manager Quota Failure From an Ethical Perspective
Charles H. Schwepker, Jr., University of Central Missouri 
David J. Good, Grand Valley State University
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Vulnerability to Post Contractual Opportunism in Supply Chain Co-Operative Exchange
Susan B. Grant, Brunal University
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The Supply Chain and Its Management:  Should We Be Thinking Loops Not Lines?
Elaine S. Potoker, Maine Maritime Academy
Rachael Soucie, Research Analyst, Cision, Portsmouth, N.H.
Navneet Jain, Maine Maritime Academy
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The Impact of EU Accession on Marketing Management in Romania
Andrew R. Thomas, University of Akron
Nicolae-Alexandru Pop, Academy of Economic Studies (Bucharest)
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Volume 16, 2006

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Country of Origin Effects:  The Role of information Diagnosticity, Information Typicality and Involvement
Khaled Aboulnasr, Fairfield University
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Kotler’s “Megamarketing”:  Political Activities and Firm Performance in the Domestic Marketplace
Bruce D. Keillor, The University of Akron
William Hauser, The University of Akron
Deborah Owens, The University of Akron
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Extending and Clarifying Causal Relationships in Research Involving Personal Shopping value, Consumer Self-Confidence, and Word of Mouth
Terrence J. Paridon, Cameron University
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Diagnosing Sales Force Change Resistance:  What We Can Learn from the Addiction Literature
Lawrence B. Chonko, Baylor University
James A. Roberts, Baylor University
Eli Jones, University of Houston
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Salesperson Assistance Versus Self-Service in Retailing:  Are They Both a Matter of Convenience
Nicole Ponder, Mississippi State University
Jason E. Lueg, Mississippi State University
Zachary Williams, Mississippi State University
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A Look at Professional Selling from the Students’ Perspective:  A Replication and Extension
Dennis Bristow, St. Cloud State University
Rajesh Gulati, St. Cloud State University
Douglas Amyx, Louisiana Tech University
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Personal Values and Management Priorities:  Marketing Students vs. Top Level Marketing Managers
Terrell G. Williams, Western Washington University
Pamela Hall, Western Washington University
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Multiple Levels of Trust and Dependence on Supplier-Distributor Coordination:  An Empirical Test
Janice M. Payan, University of Northern Colorado
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Conceptualization and Measurement of Perceived Risk in Online Shopping
Ahmad M. Hassan, Morehead State University
Michelle B. Kunz, Morehead State University
Allison W. Pearson, Mississippi State University
Fatma A. Mohamed, Morehead State University
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Consumers’ Decision-Making Style:  Relationships with Attitude Toward Consumer Free-Riding Activity
David J. Burns, Xavier University
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Consumer Grudgeholding:  An Ounce of Prevention is Worth a Pound of Cure
David Aron, Northern Illinois University
Kimberley Judson, Northern Illinois University
Timothy Aurand, Northern Illinois University
Geoffrey Gordon, Northern Illinois University
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Mob It and Sell It:  Creating Marketing Opportunity Through Replication of Flash Mobs
Nora Ganim Barnes, University of Massachusetts Dartmouth
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Assessing Sponsorship Through the Intellectual Capital Framework
Ragnar Lund, Stockholm University
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Information Content in Magazine, Television and Web Advertising:  A Comparison and Update
Sejung Marina Choi, The University of Texas at Austin
Nora J. Rifon, Michigan State University
Carrie S. Trimble, Illinois Wesleyan University
Bonnie B. Reece, Michigan State University
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Legal and Ethical Issues in the Operation of a Business Website
Susan Higgins DeFago, John Carroll University
William N. Bockanic, John Carroll University
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Readability and Writing Well
Ronald J. Bauerly, Western Illinois University
Don T. Johnson, Western Illinois University
Mandeep Singh, Western Illinois University
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Ethical Marketing:  A Look on the Bright Side
Thomas A. Klein, The University of Toledo
Gene R. Laczniak, Marquette University
Patrick E. Murphy, University of Notre Dame
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Global Account Management (GAM):  Two Case Studies Illustrating the Organizational Set-Up
Svend Hollensen, University of Southern Denmark
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Volume 15, 2005

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Are Trusted Brands Important?
Sharmila C. Chatterjee, Golden Gate University
Arjun Chaudhuri, Fairfield University

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Impact of Fear Appeals in a Cross-Cultural Context
Anne-Marie Vincent, Center for Public Opinion Research, Inc.
Alan J. Dubinsky, School of Consumer and Family Sciences
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An Examination of the Visual Elements of Service Advertising
Kenneth E. Clow, University of Louisiana at Monroe
Christine T. Berry, University of Louisiana at Monroe 
Kristine E. Kranenburg, Southern Illinois University at Carbondale
Karen E. James, Louisiana State University at Shreveport
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The Impact of Technology on Promotional Practices and Decision Making:  A Look at the Agricultural Industry
Gwen Achenreiner, University of Wisconsin – La Crosse
Candice Dylhoff, Schweser Study Program
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The Carry-Over Effects of a Physical Store’s Image on Its ECommerce Distribution Channel
Robert S. Moore, Mississippi State University
Brian R. Kinard, Mississippi State University
Melissa L. Moore, Mississippi State University
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Marketing Opportunities at the Intersection of Formal and Informal Economies
Linda C. Ueltschy, Bowling Green State University
Alberto Castillo, Bowling Green State University
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Moving Toward Action:  How Consumers Think About a New Behavior
Julie Fitzmaurice, Merrimack College
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Nature vs. Nurture:  The Role of Family in Compulsive Buying
Carol F. Gwin, Baylor University
James A. Roberts, Baylor University
Carlos Ruy Martinez, ITESM, Monterrey Campus, Mexico
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The Ethical Perceptions of Salespeople and Sales Managers Concerning the Use of GPS Tracking Systems to Monitor Salesperson Activity
Scott A. Inks, Ball State University
Terry W. Loe, Kennesaw State University
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The Impact of Relationship-Specific Adaptations and Information Exchange on Sales Agents’ Role Salience
Rajesh Gulati, St. Cloud State University
Dennis Bristow, St. Cloud State University
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A Comparison of Perceived Value Between a Percentage Markdown and a Monetary Markdown
James R. Lowry, Ball State University
Thomas A. Charles, Ball State University
Judy A. Lane, Ball State University
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Mode and Visualization Effects in Online Marketing Research 
Paul McDevitt, The University of Illinois at Springfield
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The Merging of Marketing and Sports:  A Case Study
Allen Marber, Fordham University
Paul Wellen, Roosevelt University
Susan Posluszny, Fordham University
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The Perfect Storm for Disruptive Technologies
Eileen D. Weisenback Keller, Kent State University
William L. Shanklin, University of Akron
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