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TABLE OF CONTENTS
EDUCATIONAL RESEARCH
A Performance-Centered Approach to Marketing Education
Lewis Hershey 1Delivering Distance Education via Interactive Television: Considerations in Faculty
Preparation, Course Administration, and Student Evaluation
Bruce L. Alford, Brian T. Engelland 13The New Job Description for Marketing Faculty
Norm Borin 19
PROFESSIONAL DEVELOPMENT
A Note on Starting and Building a Research Agenda
Kristy E. Reynolds, Mark J. Arnold 30A Theory on What Makes a Master Teacher
Michael R. Luthy 37Signing a Contract to Write a Textbook: Planning, Co-Authors, Negotiations, and
Contract Provisions
David Kurtz 45Download PDF of Volume 1 – Summer, 2001
EDUCATIONAL RESEARCH
A Name Recognition Study of Marketing Academics: Contrasting Journal Publication
and Textbook Authorship
David L. Kurtz, Jennifer Christie, Scott Smith 1Case Study: Teaching an Electronic Course
Sandip C. Patel, Jane Huffman Hayes 7Extending Quality Assessment Beyond the Classroom: The Campus Computer
Lab Scale
Ernest Bekkering, Brian Engelland 18Faculty Education: The Key to Gaining Acceptance of Cross-Functional Business
Programs
Richard F. Anthony, Carol W. DeMoranville, Timothy W. Aurand 25Improving Group Collaboration and Student Teams’ Understanding of Responsibility
Through a Three-Phased Classroom Assessment Technique
Steve Corbin 37Download PDF of Volume 2 – Summer, 2002
EDUCATIONAL RESEARCH
Exam Question Sequencing Effects on Marketing and Management Sciences Student
Performance
Michael Russell, Michael J. Fischer, Carol M. Fischer, Kathleen Premo 1Using the Importance-Performance Grid to Evaluate International Student
Perceptions of Service Quality in Education: An Investigation from an Australian
College Perspective
Mathew Joseph, George Stone, Beatriz Joseph 11Inter-Group Communication Among Cross-Disciplinary Student Teams: An Exploratory
Study of Process and Effects
Kenneth Laird, Melvin Prince, Mark T. Spence 26A Futuristics Course: Towards Instilling a Future-Orientation in Marketing Students
Allen D. Schaefer, Denny McCorkle 40Exemplum Docent: Maximizing Student Learning by Involving Students and
Technology in the Assessment and Feedback Process
Lori S. Feldman 52Three Personal Development Student Learning Activities: Separate But Conceptually
Linked
Steven B. Corbin 68
PROFESSIONAL DEVELOPMENT
Selecting the Right School for Doctoral Study: A Five-Step Decision Process
Brian T. Engelland, Collin M. Zirkle 75Download PDF of Volume 3 – Summer, 2003
EDUCATIONAL RESEARCH
Marketing Education: Perspectives of Highly Involved E-Business Practitioners
JoAnn K. Linrud, J. Holton Wilson 1An Examination of Intrinsic And Extrinsic Motivational Factors That Affect Research
Productivity of Marketing Academicians
David L. Kurtz, Jeremy Kees, Travis Tokar 9ACT/SAT Scores and Academic Performance Of Business Students: Are Marketing
Majors Different?
Praveen Aggarwal, Rajiv Vaidyanathan, Linda Rochford 16Your Teaching Reputation: A Little Bit of “Vegas” Goes a Long Way!
Melissa Moore, Robert Moore 25Internet Utilization in the Marketing Strategy Class: Using Best Practices Websites
Marcelo Eduardo, J. Bryan Hayes, Rice P. York, Sharon Seay 31CUBLO: A Measure For Core Universal Business Learning Outcomes
Christopher D. Hopkins, Charles R. Duke 52
PROFESSIONAL DEVELOPMENT
What to Consider Before Developing a Specialization (Track, Emphasis, or Center):
Personal Selling as a Template
Dan C. Weilbaker 69Download PDF of Volume 4 – Summer, 2004
EDUCATIONAL RESEARCH
Attitudes About Work Practices, Time Allocation, and Publication Output: Profiles of Australasian Marketing Academics
Biljana Juric, Michael Jay Polonsky, Gary Mankelow 1Managing Student Satisfaction with Non-Business Curriculum Alternatives: An Analysis of Student Perceptions with Strategic Implications
Nancy D. Albers-Miller, Penelope J. Prenshaw, Robert D. Straughany 15Creative Benchmarking in Marketing Education: Comparing Best Practices Among Divergent Universities
Heikki Karjaluoto, Soili Niinikoski, Asko Karjalainen, Kimmo Kuortti, Kenneth Deans, Juergen Gnoth 27Making Effective Use of Student Evaluations to Improve Teaching Performance
Brian T. Engelland 37Teaching is Not Telling: The Case Method as a Form of Interactive Learning
Jon M. Hawes 44Charitable, Non-Profit, and Profit Making Organizations: Student and Community Benefits in a Resource Constrained Environment
Debra A. Haley 52
PROFESSIONAL DEVELOPMENT
Your Teaching Reputation: A Little Bit of "Vegas" Goes a Long Way! (Part 2)
Melissa Moore, Robert Moore 55Download PDF of Volume 5 – Winter, 2004
EDUCATIONAL RESEARCH
Creating the Comprehensive Direct Interactive Marketing Program
William J. Hauser, Dale M. Lewison 1Performance on the Final Exam in the Principles of Marketing Course: Relationships with Self-Handicapping
David J. Burns 10Bridging the Gap: A Business Start-Up Experience
Leisa L. Marshall, L. Wayne Plumly, Rajesh Iyer, Paul A. Fadil 28Activity-Based Costing and the MBA Core Marketing Administration Course: a Cross-Disciplinary Case Approach
Lawrence Silver, C. Terry Grant 43Competitive Learning: Beyond Project Based Classes
Mary Ann Stutts, Vicki West 55Personal Epistemological Beliefs and Their Relationship to Learning
Mark R. Young 63
PROFESSIONAL DEVELOPMENT
Married with the Same Job
Charles E. Pettijohn, Linda S. Pettijohn 77
Download PDF of Volume 6 – Summer, 2005
EDUCATIONAL RESEARCH
Experiential Marketing Projects: Student Perceptions of Live Case and Simulation
Methods
Jill K. Maher, Renee Shaw Hughner 1
Do Student Grades Affect Student Numeric Ratings of Marketing Professors? Applying
Attribution Theory to Help Answer this Question
Jerry Gotlieb, Ron Milliman 11
The Successful Preparation and Development of Future Marketing Professionals:
A Recommended Methodological Framework
Sharyn Rundle-Thiele, Rebekah Bennett, Susan Dann 27Anthropological Approach to Consumer Behavior: A Marketing Educational Case
of Teaching and Learning
Robert Tian 37
A Comparison of Professor and Student Viewpoints Regarding Attendance and
Excused Absences
Nancy K. Keith, Melissa S. Burnett, Charles E. Pettijohn, Peggy S. Gilbert 47Download PDF of Volume 7 – Winter, 2005
EDUCATIONAL RESEARCH
Marketing Scholarship: Evolving Research Standards
Karl A. Boedecker, Fred W. Morgan 1An Experiential Model for Teaching Intercultural Competencies: Integrating Federal Information Resources Into Marketing Courses
Ruth Arleen Lesher Taylor, Texas State University 12Videotaped Role Play Exercises in Large Sales Management Classes
Robert E. McDonald 32A Survey of Student Attitudes Toward Distance Learning in Marketing Courses
James P. Beaghan 38Textbook Adoption Process by Marketing Professors
Kenneth E. Clow, Robert E. Stevens, C. William McConkey 44Training Students to Gather Data: the Student Perspective
Penny M. Simpson, Jesus Tanguma, Laura Serviere 56Great Marketers as Role Models: The Key Characteristics Students Can Emulate
Brian T. Engelland, Jason E. Lueg, Stevie Watson 70The Undergraduate Capstone Marketing Course: Objectives, Content, and Pedagogy
Victoria L. Crittenden, William F. Crittenden 79Download PDF of Volume 8 – Summer, 2006
EDUCATIONAL RESEARCH
Addressing Academic Dishonesty: The Implications for Business Schools, Professors, and Students
Jacqueline K. Eastman, Rajesh Iyer, Kevin L. Eastman 1Marketing a Department: One Chair's Experience in Curriculum Revision
Ethics Education in Marketing: Are Stakeholders' Interests Over-Shadowing Shareholders'?
Chong "Joanna" S.K. Lee 9
Philip R.P. Coelho, James E. McClure 18Are Female Marketing Students Always More Ethical than Male Marketing Students?
Janice M. Payan, Vish Iyer 26A Content Analysis on the Role of Ethics in the Business Curriculum
George W. Stone 31Addressing Current Research Gaps and Directions in Educational Marketing Simulations
Bradley W. Brooks, Timothy E. Burson, David V. Rudd 43Download PDF of Volume 9 – Winter, 2006
EDUCATIONAL RESEARCH
Powerpoint and Other Publisher-Provided Supplemental Materials: “Oh Lord. What Have We Done?”
Pamela A. Kennett-Hensel, Julie Z. Sneath, Milton M. Pressley 1Everything I Learned about Teaching I Learned from Bad Examples (OK, Not Everything)
Nancy D. Albers-Miller 12Virtual “Third Places” and Experiential Learning: A Case Study of Blogging in a Marketing Promotions Course
Michael A. Levin, Donna F. Davis 18Illegal Questioning: A Study of Marketing Students' Recent Interview Experiences During Their Career Searches
Linda Greef Mullen, Ramendra Thakur, Kyle Hensel 27What Is Referenced in Marketing Publications and Has it Changed over Time?
Michael Jay Polonsky, Clair Polonsky 40Personal Values of American and European Marketing Educators: A Comparative Analysis
Murat Hakan Altintas, Füsun Çinar Altintas, Tuncer Tokol 49The Success of Marketing Doctoral Programs: Inputs from Doctoral Students' Evaluations
David Kurtz, My Bui, Andrea Heintz Tangari 61Lasting Effects of the First Day in Principles of Marketing
Brian A. Vander Schee 70
