Reflections from an Award Winner:  Marketing and Marketing Education
Steven W. Hartley, University of Denver
Download PDF

Sequential-Choice Random Allocation:  An Efficient Process for Matching Students to Mentorships, Job Shadowing and other Short-term Experiential Opportunities
Amit Poddar, Salisbury University, Aaron Johnson, Salisbury University, & M. Judi Billups, Salisbury University
Download PDF

Exploring the Effects on Students from Converting On-Campus Classes to Online due to the COVID-19 Pandemic
Anita Whiting, Clayton State University, Wendy Ritz, Florida State University, & Joie S. Hain, Clayton State University
Download PDF

Exploring a Problem-Based Learning Approach to Improve the Quantitative Skills of Marketing Undergraduates
Fernanda Muniz, California State University, Guanyu Geng, University of North Texas, & Gopala “GG” Ganesh, University of North Texas
Download PDF

Reflections from an Award Winner:  Being a Holistic Academic
Victoria L. Crittenden, Babson College
Download PDF

Achieving PEAK POW:  The Effects of Four PowerPoint Techniques on Student Learning and Retention
Jane Lee Saber, Ryerson University
Download PDF

Understanding Student Preferences:  Improving Outcomes in Computer Simulation Experiential Learning Activities
W. Keith Story, California State University – Fresno, Mariya A. Yukhymenko-Lescroart, California State University – Fresno, & George D. Deitz, The University of Memphis
Download PDF

Gen Z’s Conception of Marketing
Scott R. Swanson, University of Wisconsin – Eau Claire, & J. Charlene Davis, Trinity University
Download PDF

The Influence of Traditional and Modern Learning Spaces on Pedagogical Affect, Classroom Community, and Learning Outcomes for Marketing Students
Theresa B. Clarke, James Madison University, C. Leigh Nelson, James Madison University, & Scott R. Gallagher, James Madison University
Download PDF

Reflections on the 2020 MMA Marketing Innovator Award
Mark B. Houston, Texas Christian University
Download PDF

The Impact and Mediating Role of Personal Brand Authenticity on the Self-Actualization of University Graduates Entering the Workforce
Lee Allison, Eastern Kentucky University, James Blair, Eastern Kentucky University, Jin Ho Jung, Ohio Northern University & Philip J. Boutin Jr, Eastern Kentucky University
Download PDF

The Challenge of Teaching Consumer Insights to Non-Marketing Students as a Minor in Undergraduate Studies:  Empathy Maps as a Didactic Resource
Beatriz Feijoo Fernández, Internațional University of La Rioja, & Adela López Martínez, University of La Rioja
Download PDF

An Exploratory Study of Vicariously Embarrassing Classroom Incidents
Scott R. Swanson, University of Wisconsin – Eau Claire
Download PDF

Exploring Sources of Marketing Knowledge for Small Business Decision Makers
Donald R. Bacon, University of Denver, & Abigail B. Schneider, Regis University
Download PDF

Gamification Using a Choose-Your-Own Adventure Type Platform to Augment Learning and Facilitate Student Engagement in Marketing Education
Jennifer Bechkoff, San Jose State University
Download PDF

Hidden Learning:  Measuring Student Learning in the Marketing Capstone
Chip E. Miller, Drake University, Andrew Bryant, Drake University & Andrew Norman, Drake University
Download PDF

Examining International Students’ Expectations of Third-Party Community Engagement as a Value Co-Creation Mechanism
David Fleischman, University of the Sunshine Coast, Maria M. Raciti, University of the Sunshine Coast, & Meredith Lawley, University of the Sunshine Course
Download PDF

A Cross-Cultural Negotiation Role-Play for Sales Classes
Daniel Herlache, University of Wisconsin-Whitewater, Stefan Renkema, HAN University of Applied Sciences Ruitenberglaan, Shannon Cummins, University of Nebraska-Omaha & Carol Scovotti, University of Wisconsin-Whitewater
Download PDF

Story-Selling: Creating and Sharing Authentic Stories That Persuade
Lisa Spiller, Christopher Newport University
Download PDF

Entry-Level Salesperson Selection: An Engaging Experiential Exercise for Sales Management Students
M. J. Billups, Salisbury University,& Amit Poddar, Salisbury University
Download PDF

Intercollegiate Role-Play: Creating a Sense of Reality and Uncertainty in the Sales Classroom
Mark J,. Pelletier, University of North Carolina Wilmington,& Karen Hood Hopkins, Auburn University
Download PDF

Developing Tomorrow’s Global Sales Leader: Adapting to Cultural Differences Utilizing Role Play
Michael Rodriquez, North Carolina State University Campus,& Stefanie Boyer, Bryant University
Download PDF

Any Questions?  Questioning Skills as a Selling Tactics for Sales Students

Aaron D. Arndt, Old Dominion University, Cindy B. Rippé, Flagler College, & Stephen B. Castleberry, University of Minnesota Duluth
Download PDF

Congruence between Course Modality and Professor Communication:  A Study of Pedagogical Impact using Sales Techniques

Cindy B. Rippé, Flagler College, Suri Weisfeld-Spolter, Nova Southeastern University, Shannon Cummins, University of Nebraska-Omaha, & Yuliya Yurova, Nova Southeastern University
Download PDF

Designing Marketing Courses based on Self-Determination Theory:  Promoting Psychological Need Fulfillment and Improving Student Outcomes

Steven W. Rayburn, Texas State University, Sidney T. Anderson, Texas State University, & Karen H. Smith, Texas State University
Download PDF

Monographic versus Multiple Essay Dissertations:  A Comparison of Journal Publications in the Marketing Discipline

William C. Martin, Eastern Washington University, Mary K. Askim-Lovseth, University of North Dakota, & Connie Rae Bateman, University of North Dakota
Download PDF

Student Perceptions of and Satisfaction with Mobile Polling Technology:  An Exploratory Study

Bela Florenthal, William Paterson University
Download PDF

A Teaching Innovation on Retail Environmental Design for Consumers with Disabilities
Meng-Hsien (Jenny) Lin, California State University Monterey Bay, William J. Jones, University of South Dakota, & Akshaya Vijayalakshmi, India Institute of Management Ahmedabad
Download PDF

Pictures are Worth a Thousand Words: Utilizing Photographic Narrative Inquiry to Identify Retail Atmospherics
Seung Hwan (Mark) Lee, Ryerson University, & Ksenia Sergueeva, Ryerson University
Download PDF

Give Me a Formula Not the Concept! Student Preference to Mathematical Problem Solving
Manveer Mann, Montclair State University, & Mary C. Enderson, Old Dominion University
Download PDF

Price Elasticity Concept in Pricing and Non-Pricing Contexts: Learning Activity
Igor Makienko, University of Nevada Reno
Download PDF

Using Journaling to Enhance Learning and Critical Thinking in a Retailing Course
Angela D. Stanton, Radford University, & Wilber W. Stanton, Radford University
Download PDF

Dojo Tokens: The Effects of a Token Economy on Undergraduate Student Behaviour and Performance
Jane Lee Saber, Ryerson University
Download PDF

Using DISC® to Facilitate Instruction of Adaptive Selling
Cindy B. Rippe, Flagler College, Brian Martinson, Tarleton State University& Alan J. Dubinsky, Purdue University
Download PDF

The Influence of Experts via ADVISE: Using an Advisory Board to Guide Students in Marketing Management
Molly Rapert, University of Arkasas
Download PDF

Marketing Students’ Attitudes Concerning Traditional Classroom Resources
Gary R. Holmes, Drury University, Charles E. Pettijohn, Drury University & Clinton Amos, Weber State University
Download PDF

Special Issue Editor’s Review: Crafting the Future of Collegiate Sales Education
Jimmy W. Peltier,  University of Wisconsin-Whitewater, & Andrea L. Dixon, Baylor University
Download PDF

TONS:  A Guide to Teaching On-line Sales Courses
Cindy B. Rippe,  Tarleton State University, Suri Weisfeld-Spolter,  California Polytechnic State University Shannon Cummins, University of Wisconsin-Whitewater, & Barbara Dastoor, Nova Southeastern University
Download PDF

Teaching and Training Future Sales Professionals How to Negotiate with Real World Experience
Blake E. Nielson, Weber State University, & Tim Border, Weber State University
Download PDF

Using Sales Competition Videos in a Principles of Marketing Class to Improve Interest in a Sales Career
Shannon Cummins, University of Wisconsin-Whitewater, Terry Loe, Kennesaw State University, & James W. Peltier, University of Wisconsin-Whitewater
Download PDF

Learning beyond Negotiation Tactics: The Sales Marketplace
Seung Hwan (Mark) Lee, Ryerson University,
Download PDF

Instructing Students on the Use of Behavioral Assessment in Sales Hiring
William J. Jones, University of South Dakota, Akshaya Vijayalakshmi, University of South Dakota, & Jenny Lin, California State University, Monterey Bay
Download PDF

Analyzing the Impact of a Sales Shadowing Program: Process and Outcomes
Linda G. Mullen, Georgia Southern University , & Lindsay R. L. Larson, Georgia Southern University
Download PDF

Creating Win-Win Collaborations for Students: An Immersive Learning Project for Advanced Sales Courses
Matthew M. Lastner, Louisiana State University, Rebecca Rast, Louisiana State University, & James “Mick” Andzulis, Louisiana State University
Download PDF

Leveraging Partnerships with Local Companies as a Method of Teaching Sales: A Constructivist Approach
Brian Lilly, University of Wisconsin Oshkosh, & Sarah M. Stanley, Missouri University of Science & Technology
Download PDF

Changing Students’ Perceptions of Professional Selling Using an Online Learning Workshop
Nita Paden, Northern Arizona University, Roxanne Stell, Northern Arizona University, Kevin J. Trainor, Northern Arizona University,& Sara Mushro, Northern Arizona University
Download PDF

Introducing Student Sales Managers into Experiential Sales Projects: Improving Student Performance and Reducing Classroom Management
Richard A. Rocco, DePaul University,& D. Joel Whalen, DePaul University,
Download PDF

Teaching Sales Students How to Become Adaptive Negotiators: Instructional Methods for the Negotiation Scorecard
David E. Fleming, Indiana State University,& Jon M. Hawes, Indiana State University
Download PDF

An Innovative Approach to Teaching Cultural Intelligence in Personal Selling
David S. Baker, University of Louisiana,& Duleep Delpechitre, Illinois State University
Download PDF

Empathy and Interpersonal Mentalizing in Ethics Education: An Exercise with graphic Novels
Sarah Fischbach, California Lutheran University,& Suzanne L. Conner, Georgia Southwestern State University
Download PDF

Advancing Scholarship:  Fostering the Motivation to Research in Future Marketing Scholars
Obinna Obilo, Central Michigan University, & Bruce Alford, Louisiana Tech University.
Download PDF

Business Perspectives on Faculty Internships: Not Just for Students Anymore
Lori Lohman, Augsburg College, Elena Austin, Augsburg College, Bethany Borgen, Augsburg College, and Sarah Salo Wolff, Augsburg College.
Download PDF

School Ties:  Social Capital and Student Performance in Individual and Group Tasks
Bryan R. Johnson, Creighton University, Matthew T. Seevers, Creighton University, and Todd C. Darnold, Creighton University.
Download PDF

Clicking Their Way to Success: Using Student Response Systems as a Tool for Feedback
William H. Hedgcock, The University of Iowa, & Robert M. Rouwenhorst, St. Ambrose University
Download PDF

How Instructor Enthusiasm Influences the Effectiveness of Asynchronous Internet-Based Sales Training
Aaron D. Arndt, Old Dominion University & Ze Wang, University of Central Florida
Download PDF

The Benefits of Social Media in Marketing Education:  Evaluating Twitter as a Form of Cognitive Flexibility Hypertext
Shannon B. Rinaldo, Debra A. Laverie, Suzanne Tapp and William F. Humphrey, Jr.
Download PDF

We All Think It’s Cheating, But We All Won’t Report It:  Insights Into the Ethics of Marketing Students
Brent Smith and Feng Shen
Download PDF

What About Mutual Drop/Add?  Reactions to an Idea for Dealing with Problematic Student-Customers
Brent Smith
Download PDF

Want to Enroll in a MOOC?  No Thanks, My Professors Have Their Own Videos
Enda McGovern and Arne Baruca
Download PDF

Expert-to-Matrix: Improved Learning and Improved Outcomes in Principles of Marketing
Renee J. Fontenot, Joe Schwartz, Douglas A. Goings and Judy J. Johnson
Download PDF

Should Faculty Use Social Networks to Engage with Students?
Patricia Nemetz, Kirk Damon Aiken, Vance Cooney and Vincent Pascal
Download PDF

The Reliability of Crowdsource Grading in a Creative Marketing Project Context
Philippe Duverger and Erin M. Steffes
Download PDF

Motivating Student Performance:  The Role of Accumulated Date in Grade Attainment
Cynthia Rodriguez Cano and Amit Poddar
Download PDF

The Effect of Attributes of Study Abroad and Risk Aversion on the Future Likelihood to Study Abroad:  A Study of U.S. and Norwegian Undergraduate Marketing Students
Janice M. Payan, Göran Svensson and Nils M. Høgevold
Download PDF

Ensuring Success For Client-Based Projects: An Advertising Course Case Study
Jean Jaymes West
Download PDF

Assessing the Effect of Randomization in a Spreadsheet-Based Active Learning Exercise For the Classroom
Thomas M. Hickman, Michael M. Pearson and Lee Mundell
Download PDF

Crossing All Borders in One Semester: Co-Teaching, Involving Students in a Collaborative Cross-Cultural Research, and Combining Graduate and Undergraduate Education
Mohammad Ali Zolfagharian, A. Fuat Frat and Eliane Munoz
Download PDF

Taking the Professional Sales Student to the Field for Experiential Learning
Scott Inks, Stacey Schetzsle and Ramon Avila
Download PDF

Market-Based Curriculum Revision:  A Suggested Process for Curriculum Maintenance
Robert D. O’Keefe and Lawrence O. Hamer
Download PDF

Motivations to Volunteer and Benefits From Service Learning:  An Exploration of Marketing Students
David J. Burns
Download PDF

Using Social Media to Address Curriculum Objectives in Integrated Marketing Communications Course
Iryna Pentina
Download PDF

Nestle:  Brand Alliances in Developing Markets
Brian A. Vander Schee, Timothy W. Aurand, Treneice Pickens, Mary Ma and Anand Ratnakar Girap
Download PDF

Continuous Additive Peer Review:  A New System to Control Social Loafing in Group Projects
Amit Poddar
Download PDF

Experiential Learning and Consumer Behaviour:  An Exercise in Consumer Decision Making
Susan D. Meyers
Download PDF

M-B Indicator and Advertising Careers
Brian D. Till, Srdan Zdravkovic and Bob Morrison
Download PDF

Identifying and Assessing Fundamental Competencies of Direct and Interactive Marketing
Debra L. Zahay, Carol Scovotti, Robert M. Peterson and Sandy Domagalski
Download PDF

The Moderating Effect of Coping on Student Satisfaction with a Short Study Abroad Program
Donna J. Hill and Rajesh Iyer
Download PDF

Epigrammatic Sales Scenarios and Evaluations:  Incorporating the Experiential Learning Approach to Research, Development, and Grading of Sales Presentations
Laura Serviere-Munoz
Download PDF

Executives in Residence:  A Review and Assessment
Gwen Achenreiner and Marc D. Hein
Download PDF

An Exploratory Study of Student Learning Assessment in Marketing Programs
Beomjoon Choi, Pingsheng Tong and Craig A. Kelley
Download PDF

Guided Teaching of Complex Marketing Processes via Implementation of Learning Control Points
Jesse N. Moore, Mary Anne Raymond, Charles R. Duke and Christopher D. Hopkins
Download PDF

The Marketing Research Portfolio:  A Pedagogical Alternative for Improving Student Performance
Pamela A. Kennett-Hensel, Paul J. Hensel and Stephanie Dellande
Download PDF

Teaching Integrated Pricing Strategy:  Comcast as a Case in Point
Brian A. Vander Schee, Timothy Aurand, Sylvia Suszek, Air Bastarrica, Chidi Asiegbu and Brian Butler
Download PDF

Revisiting Professional Development:  Reconciling the Needs and Responsibilities of Faculty, Researchers, and Administrators with the New Realities in Higher Education
John Cherry and Judy A. Wiles
Download PDF

Cases in Sport Marketing:  Instructor’s Perceptions of Case Location and Instructional Use
Frank R. Veltri, Vish Iyers, John J. Miller and Rex Moody
Download PDF

Experimenting with Team Norms in a Marketing Simulation
Sandra Mottner
Download PDF

A Recipe for Success:  How Crossfunctional Projects Motivate MBA Students, Bring the University and Local Community Closer, and Keep the AACSB Happy
Tanja Steigner, Kevin R. Coulson and Bhanu Balasubramnian
Download PDF

An Exploratory Analysis of Sales Education Practices and Sales Skills, Attitudes, and Behaviours in MBA Programs:  The United States and The United Kingdom
Charles E. Pettijohn and Linda S. Pettijohn
Download PDF

Student Course Perceptions:  A Perceived Each-of-Use – Perceived-Usefulness Framework
Somjit Barat, Rajasree K. Rajamma, Mohammad Ali Zolfagharian and Gopala Ganesh
Download PDF

Deepening Multicultural Marketing Instruction:  The Universal and Temporal Dimensions of Ethnic Diversity
E. Vincent Carter
Download PDF

Managing the Service Component in Academics:  Practical Advice for Scholars
Nancy D. Albers-Miller
Download PDF

Assessing Service-Learning Outcomes in a Principals of Marketing
Susan D. Geringer, Andreas W. Stratemeyer, Alan Canton and William Rice
Download PDF

Picture the Numbers:  A Conceptual Illustration of Linking Marginal Reasoning, Marketing Actions, and Pro Forma CVP Analysis with a Spreadsheet Picture
James H. Underwood III, Robert P Bush and Will C. Heath
Download PDF

Test Item Order, Academic Achievement and Student Performance on Principles of Marketing Examinations
Brian Vander Schee
Download PDF

Self-Marketing Tools for Business Educators
Madan M. Batra, Andreas Klein and Framarz D. Byramjee
Download PDF

Exploring the Murky Waters of Self-Plagiarism
Matt Elbeck
Download PDF

A Contributor Analysis of Educational Research in Marketing
Frank R. Urbancic
Download PDF

Evaluating the Impact of Student Response Systems on Student Performance
John P. Carney, Gordon R. Gray and Stacia West-Gray
Download PDF

Marketing Education for Sustainability
Wendy Bryce Wilhelm
Download PDF

Using Parables to Teach Marketing
Timothy R. Graeff
Download PDF

Evaluating Experiential Learning Activities
Mark R. Young, Eve M. Caudill and J. William Murphy
Download PDF

The Comparison and Testing of a Hybrid-Wiki Course
J. Michael Weber
Download PDF

Preparing the Next Generation of Sales Professionals Through Social, Experiential, and Immersive Learning Experiences
Scott A. Inks and Raymond A. Avila
Download PDF

When Two Worlds Collide:  An Exploratory Study of Foreign-Born Professors’ Teaching Experiences in American Business
Haiyan Hu and Stacey Hills
Download PDF

Using the Most Effective Teaching Methods:  a Comparison of Marketing and Management Classrooms
Gregory S. Black and Sue Stewart Wingfield
Download PDF

Understanding the Priorities of Marketing Education Stakeholders:  A Critical Examination of How Well We Practice What We Teach
Bradley W. Brooks, David V. Rudd and Michael A. Tarabek
Download PDF

Benchmarking Publishing Activity of U.S. Colleges and Universities Across the Leading Journals:  A Grouped Evaluation
Michael Jay Polonsky, John D. Mittelstaedt and Jesse N. Moore
Download PDF

Exploring Marketing Students’ Perceptions of Pedagogical Innovations Using the Critical Incident Technique (CIT) Approach
Vishag Badrinarayanan and Sreedhar Madhavaram
Download PDF

Using the Six Principles of Influence to Increase Student Involvement in Professional Organizations:  A Relationship Marketing Approach
W. Randy Clark and Katie J. Kemp
Download PDF

A Practical and Effective Marketing Plan Assignment for Principles of Marketing Students
Douglas J. Lincoln and Nancy T. Frontczak
Download PDF

Experiential Learning:  Impact of Two Instructional Methods on Student-Instructor Interaction, Student Critical Thinking, and Student Course Evaluations
Robert Wheeler
Download PDF

Methods for Improving the Interpretative Value of Student Evaluations of Teaching
Robert D. O’Keefe, Lawrence O. Hamer and Philip R. Kemp
Download PDF

E-Venture:  Setting up Shop Online:  Creating a Student E-Business Pre-Incubator Experience
Jeffrey C. Dilts, William J. Hauser, Dale Lewison and Michael LeHere
Download PDF

Recreating the Principles of Marketing Group Project:  A Case Study in Service Learning
Joe Schwartz and Renee J. Fontenot
Download PDF

What Are Students’ Perceptions of Personal Selling as a Career?
John E. Spillan, Jeffrey W. Totten and Christopher Ziemnowicz
Download PDF

Teaching Professional Selling:  A Relationship Building Process
Philip R. Tyler and Neil Hair
Download PDF

Subculture:  A Bargain Concept in Marketing Education
Shaheen Borna, James M. Stearns and Dheeraj Sharma
Download PDF

Bridging the Chasm Between the Academic and Corporate Environment:  The Impact of Covey’s 8th Habit on Undergraduate Students in a Contemporary Issues Marketing Class
Debra A. Haley
Download PDF

Proactive Inhibition to Learning Marketing:  An Assessment and a Remedy
Mary L. Joyce and Roy D. Adler
Download PDF

Integrating Concepts Across Marketing Courses via Experiential Learning
Douglas J. Ayers and Robert L. Underwood
Download PDF

PowerPoint and Other Publisher-Provided Supplemental Materials:  “Oh Lord, What Have We Done”?
Pamela A. Kennett-Hensel, Julie Z. Sneath and Milton M. Pressley
Download PDF

Everything I Learned about Teaching I Learned from Bad Examples (OK, Not Everything)
Nancy D. Albers-Miller
Download PDF

Virtual “Third Places” and Experiential Learning:  A Case Study of Blogging in a Marketing Promotions Course
Michael A. Levin and Donna F. Davis
Download PDF

Illegal Questioning:  A Study of Marketing Student’s Recent Interview Experiences During Their Career Searches
Linda Greef Mullen, Ramendra Thakur and Kyle Hensel
Download PDF

What is Referenced in Marketing Publications and Has It Changed over Time?
Michael Jay Polonsky and Clair Polonsky
Download PDF

Personal Values of American and European Marketing Educators:  A Comparative Analysis
Murat Hakan Altintas, Fusun Cinar Altintas and Tuncer Tokol
Download PDF

The Success of Marketing Doctoral Programs:  Inputs from Doctoral Students’ Evaluations
David Kurtz, My Bui and Andrea Heintz Tangari
Download PDF

Lasting Effects of the First Day in Principles of Marketing
Brian A. Vander Schee
Download PDF

Addressing Academic Dishonesty:  The Implications for Business Schools, Professors, and Students
Jacqueline K. Eastman, Rajesh Iyer, Kevin L. Eastman
Download PDF

Marketing a Department:  One Chair’s Experience in Curriculum Revision
Chong “Joanna” S.K. Lee
Download PDF

Ethics Education in Marketing:  Are Stakeholders’ Interests Over-Shadowing Shareholders
Philip R.P. Coelho and James E. McClure
Download PDF

Are Female Marketing Students Always More Ethical Than Male Marketing Students?
Janice M. Payan and Vish Iyer
Download PDF

A Content Analysis on the Role of Ethics in the Business Curriculum
George W. Stone, Mathew Joseph, Lonnie Phelps and Ashley Berken
Download PDF

Addressing Current Research Gaps and Directions in Educational Marketing Simulations
Bradley W. Brooks, Timothy E. Burson and David V. Rudd
Download PDF

Marketing Scholarship:  Evolving Research Standards
Karl A. Boedecker and Fred W. Morgan
Download PDF

An Experiential Model for Teaching Intercultural Competencies:  Integrating Federal Information Resources into Marketing Courses
Ruth Arleen Lesher Taylor
Download PDF

Videotaped Role Play Exercises in Large Sales Management Classes
Robert E. McDonald
Download PDF

A Survey of Student Attitudes Toward Distance Learning in Marketing Courses
James P. Beaghan
Download PDF

Textbook Adoption Process by Marketing Professors
Kenneth E. Clow, Robert E. Stevens and C. William McConkey
Download PDF

Training Students to Gather Data:  The Student Perspective
Penny M. Simpson, Jesus Tanguma and Laura Serviere
Download PDF

Great Marketers as Role Models:  The Key Characteristics Students Can Emulate
Brian T. Engelland, Jason E. Lueg and Stevie Watson
Download PDF

The Undergraduate Capstone Marketing Course:  Objectives, Content, and Pedagogy
Victoria L. Crittenden and William F. Crittenden
Download PDF

Experiential Marketing Projects:  Student Perceptions of Live Case and Simulation Methods
Jill K. Maher and Renee Shaw Hughner
Download PDF

Do Student Grades Affect Student Numeric Ratings of Marketing Professors?  Applying Attribution Theory to Help Answer This Question
Jerry Gotlieb and Ron Milliman
Download PDF

The Successful Preparation and Development of Future Marketing Professionals:  A Recommended Methodological Framework
Sharyn Rundle-Thiele, Rebekah Bennett and Susan Dann
Download PDF

Anthropological Approach to Consumer Behavior:  A Marketing Education Case of Teaching and Learning
Robert Tian
Download PDF

A Comparison of Professor and Student Viewpoints Regarding Attendance and Excused Absences
Nancy K. Keith, Melissa S. Burnett, Charles E. Pettijohn and Peggy S. Gilbert
Download PDF

Creating the Comprehensive Direct Interactive Marketing Program
William J. Hauser and Dale M. Lewison
Download PDF

Performance on the Final Exam in the Principles of Marketing Course:  Relationships with Self-Handicapping
David J. Burns
Download PDF

Bridging the Gap:  A Business Start-Up Experience
Leisa L. Marshall, L. Wayne Plumly, Rajesh Iyer and Paul A. Fadil
Download PDF

Activity-Based Costing and the MBA Core Marketing Administration Course:  A Cross-Disciplinary Case Approach
Lawrence Silver and C. Terry Grant
Download PDF

Competitive Learning:  Beyond Project Based Classes
Mary Ann Stutts and Vicki West
Download PDF

Personal Epistemological Beliefs and Their Relationship to Learning
Mark R. Young
Download PDF

Married with the Same Job
Charles E. Pettijohn and Linda S. Pettijohn
Download PDF

Attitudes About Work Practices, Time Allocations, and Publication Output:  Profiles of Australasian Marketing Academics
Biljana Juric, Michael Jay Polonsky and Gary Mankelow
Download PDF

Managing Student Satisfaction with Non-Business Curriculum Alternatives:  An Analysis of Student Perceptions with Strategic Implications
Nancy D. Albers-Miller, Penelope J. Prenshaw and Robert D. Straughan
Download PDF

Creative Benchmarking in Marketing Education:  Comparing Best Practices Among Divergent Universities
Keikki Karjaluoto, Soili Niinikoski, Asko Karjalainen and Kimmo Kuortti
Download PDF

Charitable, Non-Profit, and Profit Making Organizations:  Student and Community Benefits in a Resource Constrained Environment
Debra A. Haley
Download PDF

Making Effective Use of Student Evaluations to Improve Teaching Performance
Brian T. Engelland
Download PDF

Teaching is Not Telling:  The Case Method as a Form of Interactive Learning
Jon M. Hawes
Download PDF

Your Teaching Reputation:  A Little Bit of “Vegas” Goes a Long Way! (Part 2)
Melissa Moore and Robert Moore
Download PDF

Marketing Education:  Perspectives of Highly Involved E-Business Practitioners
JoAnn K. Linrud and J. Holton Wilson
Download PDF

An Examination of Intrinsic and Extrinsic Motivational Factors That Affect Research Productivity of Marketing Academicians
David L. Kurtz, Jeremy Kees and Travis Tokar
Download PDF

ACT/SAT Scores and Academic Performance of Business Students:  Are Marketing Majors Different?
Preveen Aggarwal, Rajiv Vaidyanathan and Linda Rochford
Download PDF

Your Teaching Reputation:  A Little Bit of “Vegas” Goes a Long Way!
Melissa Moore and Robert Moore
Download PDF

Internet Utilization in the Marketing Strategy Class:  Using Best Practices Websites
Marcelo Eduardo, J. Bryan Hayes, Rice P. York, Sharon Seay
Download PDF

Cublo:  A Measure for Core Universal Business Learning Outcomes
Christopher D. Hopkins and Charles R. Duke
Download PDF

What to Consider Before Developing a Specialization (Track, Emphasis, or Center):  Personal Selling as a Template
Dan C. Weilbaker
Download PDF

Exam Question Sequencing Effects of Marketing and Management Science Student Performance
Michael Russell, Michael J. Fischer, Carol M. Fischer and Kathleen Premo
Download PDF

Using the Importance-Performance Grid to Evaluate International Student Perceptions of Service Quality in Education:  An Investigation from an Australian College Perspective
Matthew Joseph, George Stone and Beatriz Joseph
Download PDF

Inter-Group Communication Among Cross-Disciplinary Student Teams:  An Exploratory Study of Process and Effects
Kenneth Laird, Melvin Prince and Mark T. Spence
Download PDF

A Futuristics Course:  Towards Instilling a Future-Orientation in Marketing Students
Allen D. Schaefer and Denny McCorkle
Download PDF

Exemplum Docent:  Maximizing Student Learning By Involving Students and Technology in the Assessment and Feedback Process
Lori S. Feldman
Download PDF

Three Personal Development Student Learning Activities:  Separate But Conceptually Linked
Steven B. Corbin
Download PDF

Selecting the Right School for Doctoral Study:  A Five-Step Decision Process
Brian T. Engelland, and Collin M. Zirkle
Download PDF

A Name Recognition Study of Marketing Academics:  Contrasting Journal Publication and Textbook Authorship
David L. Kurtz, Jennifer Christie and Scott Smith
Download PDF

Case Study:  Teaching an Electronic Course
Sandip C. Patel and Jane Huffman Hayes
Download PDF

Extending Quality Assessment Beyond The Classroom:  The Campus Computer Lab Scale
Ernest Bekkering and Brian Engelland
Download PDF

Faculty Education:  The Key to Gaining Acceptance of Cross-Functional Business Programs
Richard F. Anthony, Carol W. DeMoranville and Timothy W. Aurand
Download PDF

Improving Group Collaboration and Student Teams’ Understanding of Responsibility Through a Three=Phased Classroom Assessment Technique
Steve Corbin
Download PDF

A Performance-Centered Approach to Marketing Education
Lewis Hershey
Download PDF

Delivering Distance Education Via Interactive Television:  Considerations in Faculty Preparation, Course Administration, and Student Evaluation
Bruce L. Alford and Brian T. Engelland
Download PDF

The New Job Description for Marketing Faculty
Norm Borin
Download PDF

A Note on Starting and Building a Research Agenda
Kristy E. Reynolds and Mark J. Arnold
Download PDF

A Theory on What Makes a Master Teacher
Michael R. Luthy
Download PDF

Signing a Contract to Write a Textbook:  Planning, Co-Authors, Negotiations, and Contract Provisions
David Kurtz
Download PDF