The Influence of Student-Imparted Marketing Skills and Knowledge Instruction on Small Businesses’ Satisfaction: A Service Learning Programme in South Africa

Dr. Rodney Graeme Duffett and Mr. Dylan Henry Cromhout

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Enhancing Student Learning through Online Secondary Data Research Illustrated by a Case on a Global Expansion Decision Process

Dr. Svend Hollensen and Dr. Perille Eskerod

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Best Practices for and Outcomes of Implementing Live Cases in Marketing Courses

Jeff S. Johnson and Shannon Cummins

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Virtual Career Fairs:Best Practices and Student Satisfaction

Argha Sen, Aaron Johnson, M. Judi Billups, Amt Poddar

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Reflections from an Award Winner:  Marketing and Marketing Education
Steven W. Hartley, University of Denver
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Sequential-Choice Random Allocation:  An Efficient Process for Matching Students to Mentorships, Job Shadowing and other Short-term Experiential Opportunities
Amit Poddar, Salisbury University, Aaron Johnson, Salisbury University, & M. Judi Billups, Salisbury University
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Exploring the Effects on Students from Converting On-Campus Classes to Online due to the COVID-19 Pandemic
Anita Whiting, Clayton State University, Wendy Ritz, Florida State University, & Joie S. Hain, Clayton State University
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Exploring a Problem-Based Learning Approach to Improve the Quantitative Skills of Marketing Undergraduates
Fernanda Muniz, California State University, Guanyu Geng, University of North Texas, & Gopala “GG” Ganesh, University of North Texas
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Reflections from an Award Winner:  Being a Holistic Academic
Victoria L. Crittenden, Babson College
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Positive Implications of Weekly Marketing Entrepreneur Pitch Competition Assignments
James Blair, Eastern Kentucky University
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It All Adds Up: Impact of the Flipped Classroom Approach related to Achievement, Student Satisfaction, Self-Efficacy, Anxiety, and Optimism in a Retail Math Course

Amy Dorie, San Francisco State University, David Loranger, Sacred Heart University, & Jessica Hurst, Iowa State University 
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Evaluation of a Novel Simulated Consulting Project in an Undergraduate Marketing Course

Mary Beth Furst, University of Maryland, & Roxanne Lefkoff, University of Maryland
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Preparing for the Next Normal: How University Sales Competitions and the Development of Students’ Sales-Relevant Skills Have Changed Through COVID-19

Vivien Unger, University of Applied Sciences Wiener Ursula Haas-Kotzegger, University of Applied Sciences, & Johannes Reiterer, University of Applied Sciences Wiener
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Enhancing First-Year Course Student Experience with Virtual Team Support from Senior Marketing Majors

Brian A. Vander Schee, Indiana University,  Demetra Andrews, Indiana University, & Tony Stovall, Indiana University
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Achieving PEAK POW:  The Effects of Four PowerPoint Techniques on Student Learning and Retention
Jane Lee Saber, Ryerson University
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Understanding Student Preferences:  Improving Outcomes in Computer Simulation Experiential Learning Activities
W. Keith Story, California State University – Fresno, Mariya A. Yukhymenko-Lescroart, California State University – Fresno, & George D. Deitz, The University of Memphis
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Gen Z’s Conception of Marketing
Scott R. Swanson, University of Wisconsin – Eau Claire, & J. Charlene Davis, Trinity University
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The Influence of Traditional and Modern Learning Spaces on Pedagogical Affect, Classroom Community, and Learning Outcomes for Marketing Students
Theresa B. Clarke, James Madison University, C. Leigh Nelson, James Madison University, & Scott R. Gallagher, James Madison University
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Reflections on the 2020 MMA Marketing Innovator Award
Mark B. Houston, Texas Christian University
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The Impact and Mediating Role of Personal Brand Authenticity on the Self-Actualization of University Graduates Entering the Workforce
Lee Allison, Eastern Kentucky University, James Blair, Eastern Kentucky University, Jin Ho Jung, Ohio Northern University & Philip J. Boutin Jr, Eastern Kentucky University
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The Challenge of Teaching Consumer Insights to Non-Marketing Students as a Minor in Undergraduate Studies:  Empathy Maps as a Didactic Resource
Beatriz Feijoo Fernández, Internațional University of La Rioja, & Adela López Martínez, University of La Rioja
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An Exploratory Study of Vicariously Embarrassing Classroom Incidents
Scott R. Swanson, University of Wisconsin – Eau Claire
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Exploring Sources of Marketing Knowledge for Small Business Decision Makers
Donald R. Bacon, University of Denver, & Abigail B. Schneider, Regis University
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Gamification Using a Choose-Your-Own Adventure Type Platform to Augment Learning and Facilitate Student Engagement in Marketing Education
Jennifer Bechkoff, San Jose State University
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Hidden Learning:  Measuring Student Learning in the Marketing Capstone
Chip E. Miller, Drake University, Andrew Bryant, Drake University & Andrew Norman, Drake University
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Examining International Students’ Expectations of Third-Party Community Engagement as a Value Co-Creation Mechanism
David Fleischman, University of the Sunshine Coast, Maria M. Raciti, University of the Sunshine Coast, & Meredith Lawley, University of the Sunshine Course
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Innovations in Digital Retailing – Special Issue Editors
Patrali Chatterjee, Montclair State University, & Archana Kumar, Montclair State University
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Establishing Knowledge and Cultivating Talent via. Experiential Learning:  The Case of the Fashion Retail Lab
Anna Cappuccitti, Seneca College, Frances Gunn, Ryerson University, & Seung Hwann (Mark) Lee, Ryerson University
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Retail Renaissance:  A Case Study of Retail Education Reimagined
Dee K. Knight, University of North Texas, Judith C. Forney, University of North Texas, & Linda Mihalick, University of North Texas
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Physical Store Development in the Era of Digitization – Experiential Learning in Collaboration with City Centre Management
Carin Rehncrona, Lund University, & Ola Thufvesson, Lund University
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Redesigning An Online Store User Interface:  A User-Centered Design Approach
Kiseol Yang, University of North Texas
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A Cross-Cultural Negotiation Role-Play for Sales Classes
Daniel Herlache, University of Wisconsin-Whitewater, Stefan Renkema, HAN University of Applied Sciences Ruitenberglaan, Shannon Cummins, University of Nebraska-Omaha & Carol Scovotti, University of Wisconsin-Whitewater
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Story-Selling: Creating and Sharing Authentic Stories That Persuade
Lisa Spiller, Christopher Newport University
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Entry-Level Salesperson Selection: An Engaging Experiential Exercise for Sales Management Students
M. J. Billups, Salisbury University,& Amit Poddar, Salisbury University
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Intercollegiate Role-Play: Creating a Sense of Reality and Uncertainty in the Sales Classroom
Mark J,. Pelletier, University of North Carolina Wilmington,& Karen Hood Hopkins, Auburn University
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Developing Tomorrow’s Global Sales Leader: Adapting to Cultural Differences Utilizing Role Play
Michael Rodriquez, North Carolina State University Campus,& Stefanie Boyer, Bryant University
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Any Questions?  Questioning Skills as a Selling Tactics for Sales Students

Aaron D. Arndt, Old Dominion University, Cindy B. Rippé, Flagler College, & Stephen B. Castleberry, University of Minnesota Duluth
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Congruence between Course Modality and Professor Communication:  A Study of Pedagogical Impact using Sales Techniques

Cindy B. Rippé, Flagler College, Suri Weisfeld-Spolter, Nova Southeastern University, Shannon Cummins, University of Nebraska-Omaha, & Yuliya Yurova, Nova Southeastern University
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Designing Marketing Courses based on Self-Determination Theory:  Promoting Psychological Need Fulfillment and Improving Student Outcomes

Steven W. Rayburn, Texas State University, Sidney T. Anderson, Texas State University, & Karen H. Smith, Texas State University
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Monographic versus Multiple Essay Dissertations:  A Comparison of Journal Publications in the Marketing Discipline

William C. Martin, Eastern Washington University, Mary K. Askim-Lovseth, University of North Dakota, & Connie Rae Bateman, University of North Dakota
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Student Perceptions of and Satisfaction with Mobile Polling Technology:  An Exploratory Study

Bela Florenthal, William Paterson University
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A Teaching Innovation on Retail Environmental Design for Consumers with Disabilities
Meng-Hsien (Jenny) Lin, California State University Monterey Bay, William J. Jones, University of South Dakota, & Akshaya Vijayalakshmi, India Institute of Management Ahmedabad
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Pictures are Worth a Thousand Words: Utilizing Photographic Narrative Inquiry to Identify Retail Atmospherics
Seung Hwan (Mark) Lee, Ryerson University, & Ksenia Sergueeva, Ryerson University
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Give Me a Formula Not the Concept! Student Preference to Mathematical Problem Solving
Manveer Mann, Montclair State University, & Mary C. Enderson, Old Dominion University
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Price Elasticity Concept in Pricing and Non-Pricing Contexts: Learning Activity
Igor Makienko, University of Nevada Reno
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Using Journaling to Enhance Learning and Critical Thinking in a Retailing Course
Angela D. Stanton, Radford University, & Wilber W. Stanton, Radford University
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Dojo Tokens: The Effects of a Token Economy on Undergraduate Student Behaviour and Performance
Jane Lee Saber, Ryerson University
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Using DISC® to Facilitate Instruction of Adaptive Selling
Cindy B. Rippe, Flagler College, Brian Martinson, Tarleton State University& Alan J. Dubinsky, Purdue University
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The Influence of Experts via ADVISE: Using an Advisory Board to Guide Students in Marketing Management
Molly Rapert, University of Arkasas
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Marketing Students’ Attitudes Concerning Traditional Classroom Resources
Gary R. Holmes, Drury University, Charles E. Pettijohn, Drury University & Clinton Amos, Weber State University
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Special Issue Editor’s Review: Crafting the Future of Collegiate Sales Education
Jimmy W. Peltier,  University of Wisconsin-Whitewater, & Andrea L. Dixon, Baylor University
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TONS:  A Guide to Teaching On-line Sales Courses
Cindy B. Rippe,  Tarleton State University, Suri Weisfeld-Spolter,  California Polytechnic State University Shannon Cummins, University of Wisconsin-Whitewater, & Barbara Dastoor, Nova Southeastern University
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Teaching and Training Future Sales Professionals How to Negotiate with Real World Experience
Blake E. Nielson, Weber State University, & Tim Border, Weber State University
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Using Sales Competition Videos in a Principles of Marketing Class to Improve Interest in a Sales Career
Shannon Cummins, University of Wisconsin-Whitewater, Terry Loe, Kennesaw State University, & James W. Peltier, University of Wisconsin-Whitewater
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Learning beyond Negotiation Tactics: The Sales Marketplace
Seung Hwan (Mark) Lee, Ryerson University,
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Instructing Students on the Use of Behavioral Assessment in Sales Hiring
William J. Jones, University of South Dakota, Akshaya Vijayalakshmi, University of South Dakota, & Jenny Lin, California State University, Monterey Bay
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Analyzing the Impact of a Sales Shadowing Program: Process and Outcomes
Linda G. Mullen, Georgia Southern University , & Lindsay R. L. Larson, Georgia Southern University
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Creating Win-Win Collaborations for Students: An Immersive Learning Project for Advanced Sales Courses
Matthew M. Lastner, Louisiana State University, Rebecca Rast, Louisiana State University, & James “Mick” Andzulis, Louisiana State University
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Leveraging Partnerships with Local Companies as a Method of Teaching Sales: A Constructivist Approach
Brian Lilly, University of Wisconsin Oshkosh, & Sarah M. Stanley, Missouri University of Science & Technology
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Changing Students’ Perceptions of Professional Selling Using an Online Learning Workshop
Nita Paden, Northern Arizona University, Roxanne Stell, Northern Arizona University, Kevin J. Trainor, Northern Arizona University,& Sara Mushro, Northern Arizona University
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Introducing Student Sales Managers into Experiential Sales Projects: Improving Student Performance and Reducing Classroom Management
Richard A. Rocco, DePaul University,& D. Joel Whalen, DePaul University,
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Teaching Sales Students How to Become Adaptive Negotiators: Instructional Methods for the Negotiation Scorecard
David E. Fleming, Indiana State University,& Jon M. Hawes, Indiana State University
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An Innovative Approach to Teaching Cultural Intelligence in Personal Selling
David S. Baker, University of Louisiana,& Duleep Delpechitre, Illinois State University
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Empathy and Interpersonal Mentalizing in Ethics Education: An Exercise with graphic Novels
Sarah Fischbach, California Lutheran University,& Suzanne L. Conner, Georgia Southwestern State University
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Advancing Scholarship:  Fostering the Motivation to Research in Future Marketing Scholars
Obinna Obilo, Central Michigan University, & Bruce Alford, Louisiana Tech University.
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Business Perspectives on Faculty Internships: Not Just for Students Anymore
Lori Lohman, Augsburg College, Elena Austin, Augsburg College, Bethany Borgen, Augsburg College, and Sarah Salo Wolff, Augsburg College.
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School Ties:  Social Capital and Student Performance in Individual and Group Tasks
Bryan R. Johnson, Creighton University, Matthew T. Seevers, Creighton University, and Todd C. Darnold, Creighton University.
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Clicking Their Way to Success: Using Student Response Systems as a Tool for Feedback
William H. Hedgcock, The University of Iowa, & Robert M. Rouwenhorst, St. Ambrose University
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How Instructor Enthusiasm Influences the Effectiveness of Asynchronous Internet-Based Sales Training
Aaron D. Arndt, Old Dominion University & Ze Wang, University of Central Florida
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The Benefits of Social Media in Marketing Education:  Evaluating Twitter as a Form of Cognitive Flexibility Hypertext
Shannon B. Rinaldo, Debra A. Laverie, Suzanne Tapp and William F. Humphrey, Jr.
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We All Think It’s Cheating, But We All Won’t Report It:  Insights Into the Ethics of Marketing Students
Brent Smith and Feng Shen
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What About Mutual Drop/Add?  Reactions to an Idea for Dealing with Problematic Student-Customers
Brent Smith
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Want to Enroll in a MOOC?  No Thanks, My Professors Have Their Own Videos
Enda McGovern and Arne Baruca
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Expert-to-Matrix: Improved Learning and Improved Outcomes in Principles of Marketing
Renee J. Fontenot, Joe Schwartz, Douglas A. Goings and Judy J. Johnson
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Should Faculty Use Social Networks to Engage with Students?
Patricia Nemetz, Kirk Damon Aiken, Vance Cooney and Vincent Pascal
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The Reliability of Crowdsource Grading in a Creative Marketing Project Context
Philippe Duverger and Erin M. Steffes
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Motivating Student Performance:  The Role of Accumulated Date in Grade Attainment
Cynthia Rodriguez Cano and Amit Poddar
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The Effect of Attributes of Study Abroad and Risk Aversion on the Future Likelihood to Study Abroad:  A Study of U.S. and Norwegian Undergraduate Marketing Students
Janice M. Payan, Göran Svensson and Nils M. Høgevold
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Ensuring Success For Client-Based Projects: An Advertising Course Case Study
Jean Jaymes West
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Assessing the Effect of Randomization in a Spreadsheet-Based Active Learning Exercise For the Classroom
Thomas M. Hickman, Michael M. Pearson and Lee Mundell
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Crossing All Borders in One Semester: Co-Teaching, Involving Students in a Collaborative Cross-Cultural Research, and Combining Graduate and Undergraduate Education
Mohammad Ali Zolfagharian, A. Fuat Frat and Eliane Munoz
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Taking the Professional Sales Student to the Field for Experiential Learning
Scott Inks, Stacey Schetzsle and Ramon Avila
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Market-Based Curriculum Revision:  A Suggested Process for Curriculum Maintenance
Robert D. O’Keefe and Lawrence O. Hamer
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Motivations to Volunteer and Benefits From Service Learning:  An Exploration of Marketing Students
David J. Burns
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Using Social Media to Address Curriculum Objectives in Integrated Marketing Communications Course
Iryna Pentina
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Nestle:  Brand Alliances in Developing Markets
Brian A. Vander Schee, Timothy W. Aurand, Treneice Pickens, Mary Ma and Anand Ratnakar Girap
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Continuous Additive Peer Review:  A New System to Control Social Loafing in Group Projects
Amit Poddar
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Experiential Learning and Consumer Behaviour:  An Exercise in Consumer Decision Making
Susan D. Meyers
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M-B Indicator and Advertising Careers
Brian D. Till, Srdan Zdravkovic and Bob Morrison
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Identifying and Assessing Fundamental Competencies of Direct and Interactive Marketing
Debra L. Zahay, Carol Scovotti, Robert M. Peterson and Sandy Domagalski
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The Moderating Effect of Coping on Student Satisfaction with a Short Study Abroad Program
Donna J. Hill and Rajesh Iyer
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Epigrammatic Sales Scenarios and Evaluations:  Incorporating the Experiential Learning Approach to Research, Development, and Grading of Sales Presentations
Laura Serviere-Munoz
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Executives in Residence:  A Review and Assessment
Gwen Achenreiner and Marc D. Hein
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An Exploratory Study of Student Learning Assessment in Marketing Programs
Beomjoon Choi, Pingsheng Tong and Craig A. Kelley
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Guided Teaching of Complex Marketing Processes via Implementation of Learning Control Points
Jesse N. Moore, Mary Anne Raymond, Charles R. Duke and Christopher D. Hopkins
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The Marketing Research Portfolio:  A Pedagogical Alternative for Improving Student Performance
Pamela A. Kennett-Hensel, Paul J. Hensel and Stephanie Dellande
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Teaching Integrated Pricing Strategy:  Comcast as a Case in Point
Brian A. Vander Schee, Timothy Aurand, Sylvia Suszek, Air Bastarrica, Chidi Asiegbu and Brian Butler
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Revisiting Professional Development:  Reconciling the Needs and Responsibilities of Faculty, Researchers, and Administrators with the New Realities in Higher Education
John Cherry and Judy A. Wiles
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Cases in Sport Marketing:  Instructor’s Perceptions of Case Location and Instructional Use
Frank R. Veltri, Vish Iyers, John J. Miller and Rex Moody
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Experimenting with Team Norms in a Marketing Simulation
Sandra Mottner
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A Recipe for Success:  How Crossfunctional Projects Motivate MBA Students, Bring the University and Local Community Closer, and Keep the AACSB Happy
Tanja Steigner, Kevin R. Coulson and Bhanu Balasubramnian
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An Exploratory Analysis of Sales Education Practices and Sales Skills, Attitudes, and Behaviours in MBA Programs:  The United States and The United Kingdom
Charles E. Pettijohn and Linda S. Pettijohn
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Student Course Perceptions:  A Perceived Each-of-Use – Perceived-Usefulness Framework
Somjit Barat, Rajasree K. Rajamma, Mohammad Ali Zolfagharian and Gopala Ganesh
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Deepening Multicultural Marketing Instruction:  The Universal and Temporal Dimensions of Ethnic Diversity
E. Vincent Carter
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Managing the Service Component in Academics:  Practical Advice for Scholars
Nancy D. Albers-Miller
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Assessing Service-Learning Outcomes in a Principals of Marketing
Susan D. Geringer, Andreas W. Stratemeyer, Alan Canton and William Rice
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Picture the Numbers:  A Conceptual Illustration of Linking Marginal Reasoning, Marketing Actions, and Pro Forma CVP Analysis with a Spreadsheet Picture
James H. Underwood III, Robert P Bush and Will C. Heath
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Test Item Order, Academic Achievement and Student Performance on Principles of Marketing Examinations
Brian Vander Schee
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Self-Marketing Tools for Business Educators
Madan M. Batra, Andreas Klein and Framarz D. Byramjee
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Exploring the Murky Waters of Self-Plagiarism
Matt Elbeck
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A Contributor Analysis of Educational Research in Marketing
Frank R. Urbancic
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Evaluating the Impact of Student Response Systems on Student Performance
John P. Carney, Gordon R. Gray and Stacia West-Gray
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Marketing Education for Sustainability
Wendy Bryce Wilhelm
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Using Parables to Teach Marketing
Timothy R. Graeff
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Evaluating Experiential Learning Activities
Mark R. Young, Eve M. Caudill and J. William Murphy
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The Comparison and Testing of a Hybrid-Wiki Course
J. Michael Weber
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Preparing the Next Generation of Sales Professionals Through Social, Experiential, and Immersive Learning Experiences
Scott A. Inks and Raymond A. Avila
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When Two Worlds Collide:  An Exploratory Study of Foreign-Born Professors’ Teaching Experiences in American Business
Haiyan Hu and Stacey Hills
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Using the Most Effective Teaching Methods:  a Comparison of Marketing and Management Classrooms
Gregory S. Black and Sue Stewart Wingfield
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Understanding the Priorities of Marketing Education Stakeholders:  A Critical Examination of How Well We Practice What We Teach
Bradley W. Brooks, David V. Rudd and Michael A. Tarabek
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Benchmarking Publishing Activity of U.S. Colleges and Universities Across the Leading Journals:  A Grouped Evaluation
Michael Jay Polonsky, John D. Mittelstaedt and Jesse N. Moore
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Exploring Marketing Students’ Perceptions of Pedagogical Innovations Using the Critical Incident Technique (CIT) Approach
Vishag Badrinarayanan and Sreedhar Madhavaram
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Using the Six Principles of Influence to Increase Student Involvement in Professional Organizations:  A Relationship Marketing Approach
W. Randy Clark and Katie J. Kemp
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A Practical and Effective Marketing Plan Assignment for Principles of Marketing Students
Douglas J. Lincoln and Nancy T. Frontczak
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Experiential Learning:  Impact of Two Instructional Methods on Student-Instructor Interaction, Student Critical Thinking, and Student Course Evaluations
Robert Wheeler
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Methods for Improving the Interpretative Value of Student Evaluations of Teaching
Robert D. O’Keefe, Lawrence O. Hamer and Philip R. Kemp
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E-Venture:  Setting up Shop Online:  Creating a Student E-Business Pre-Incubator Experience
Jeffrey C. Dilts, William J. Hauser, Dale Lewison and Michael LeHere
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Recreating the Principles of Marketing Group Project:  A Case Study in Service Learning
Joe Schwartz and Renee J. Fontenot
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What Are Students’ Perceptions of Personal Selling as a Career?
John E. Spillan, Jeffrey W. Totten and Christopher Ziemnowicz
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Teaching Professional Selling:  A Relationship Building Process
Philip R. Tyler and Neil Hair
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Subculture:  A Bargain Concept in Marketing Education
Shaheen Borna, James M. Stearns and Dheeraj Sharma
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Bridging the Chasm Between the Academic and Corporate Environment:  The Impact of Covey’s 8th Habit on Undergraduate Students in a Contemporary Issues Marketing Class
Debra A. Haley
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Proactive Inhibition to Learning Marketing:  An Assessment and a Remedy
Mary L. Joyce and Roy D. Adler
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Integrating Concepts Across Marketing Courses via Experiential Learning
Douglas J. Ayers and Robert L. Underwood
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PowerPoint and Other Publisher-Provided Supplemental Materials:  “Oh Lord, What Have We Done”?
Pamela A. Kennett-Hensel, Julie Z. Sneath and Milton M. Pressley
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Everything I Learned about Teaching I Learned from Bad Examples (OK, Not Everything)
Nancy D. Albers-Miller
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Virtual “Third Places” and Experiential Learning:  A Case Study of Blogging in a Marketing Promotions Course
Michael A. Levin and Donna F. Davis
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Illegal Questioning:  A Study of Marketing Student’s Recent Interview Experiences During Their Career Searches
Linda Greef Mullen, Ramendra Thakur and Kyle Hensel
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What is Referenced in Marketing Publications and Has It Changed over Time?
Michael Jay Polonsky and Clair Polonsky
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Personal Values of American and European Marketing Educators:  A Comparative Analysis
Murat Hakan Altintas, Fusun Cinar Altintas and Tuncer Tokol
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The Success of Marketing Doctoral Programs:  Inputs from Doctoral Students’ Evaluations
David Kurtz, My Bui and Andrea Heintz Tangari
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Lasting Effects of the First Day in Principles of Marketing
Brian A. Vander Schee
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Addressing Academic Dishonesty:  The Implications for Business Schools, Professors, and Students
Jacqueline K. Eastman, Rajesh Iyer, Kevin L. Eastman
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Marketing a Department:  One Chair’s Experience in Curriculum Revision
Chong “Joanna” S.K. Lee
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Ethics Education in Marketing:  Are Stakeholders’ Interests Over-Shadowing Shareholders
Philip R.P. Coelho and James E. McClure
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Are Female Marketing Students Always More Ethical Than Male Marketing Students?
Janice M. Payan and Vish Iyer
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A Content Analysis on the Role of Ethics in the Business Curriculum
George W. Stone, Mathew Joseph, Lonnie Phelps and Ashley Berken
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Addressing Current Research Gaps and Directions in Educational Marketing Simulations
Bradley W. Brooks, Timothy E. Burson and David V. Rudd
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Marketing Scholarship:  Evolving Research Standards
Karl A. Boedecker and Fred W. Morgan
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An Experiential Model for Teaching Intercultural Competencies:  Integrating Federal Information Resources into Marketing Courses
Ruth Arleen Lesher Taylor
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Videotaped Role Play Exercises in Large Sales Management Classes
Robert E. McDonald
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A Survey of Student Attitudes Toward Distance Learning in Marketing Courses
James P. Beaghan
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Textbook Adoption Process by Marketing Professors
Kenneth E. Clow, Robert E. Stevens and C. William McConkey
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Training Students to Gather Data:  The Student Perspective
Penny M. Simpson, Jesus Tanguma and Laura Serviere
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Great Marketers as Role Models:  The Key Characteristics Students Can Emulate
Brian T. Engelland, Jason E. Lueg and Stevie Watson
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The Undergraduate Capstone Marketing Course:  Objectives, Content, and Pedagogy
Victoria L. Crittenden and William F. Crittenden
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Experiential Marketing Projects:  Student Perceptions of Live Case and Simulation Methods
Jill K. Maher and Renee Shaw Hughner
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Do Student Grades Affect Student Numeric Ratings of Marketing Professors?  Applying Attribution Theory to Help Answer This Question
Jerry Gotlieb and Ron Milliman
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The Successful Preparation and Development of Future Marketing Professionals:  A Recommended Methodological Framework
Sharyn Rundle-Thiele, Rebekah Bennett and Susan Dann
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Anthropological Approach to Consumer Behavior:  A Marketing Education Case of Teaching and Learning
Robert Tian
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A Comparison of Professor and Student Viewpoints Regarding Attendance and Excused Absences
Nancy K. Keith, Melissa S. Burnett, Charles E. Pettijohn and Peggy S. Gilbert
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Creating the Comprehensive Direct Interactive Marketing Program
William J. Hauser and Dale M. Lewison
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Performance on the Final Exam in the Principles of Marketing Course:  Relationships with Self-Handicapping
David J. Burns
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Bridging the Gap:  A Business Start-Up Experience
Leisa L. Marshall, L. Wayne Plumly, Rajesh Iyer and Paul A. Fadil
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Activity-Based Costing and the MBA Core Marketing Administration Course:  A Cross-Disciplinary Case Approach
Lawrence Silver and C. Terry Grant
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Competitive Learning:  Beyond Project Based Classes
Mary Ann Stutts and Vicki West
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Personal Epistemological Beliefs and Their Relationship to Learning
Mark R. Young
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Married with the Same Job
Charles E. Pettijohn and Linda S. Pettijohn
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Attitudes About Work Practices, Time Allocations, and Publication Output:  Profiles of Australasian Marketing Academics
Biljana Juric, Michael Jay Polonsky and Gary Mankelow
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Managing Student Satisfaction with Non-Business Curriculum Alternatives:  An Analysis of Student Perceptions with Strategic Implications
Nancy D. Albers-Miller, Penelope J. Prenshaw and Robert D. Straughan
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Creative Benchmarking in Marketing Education:  Comparing Best Practices Among Divergent Universities
Keikki Karjaluoto, Soili Niinikoski, Asko Karjalainen and Kimmo Kuortti
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Charitable, Non-Profit, and Profit Making Organizations:  Student and Community Benefits in a Resource Constrained Environment
Debra A. Haley
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Making Effective Use of Student Evaluations to Improve Teaching Performance
Brian T. Engelland
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Teaching is Not Telling:  The Case Method as a Form of Interactive Learning
Jon M. Hawes
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Your Teaching Reputation:  A Little Bit of “Vegas” Goes a Long Way! (Part 2)
Melissa Moore and Robert Moore
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Marketing Education:  Perspectives of Highly Involved E-Business Practitioners
JoAnn K. Linrud and J. Holton Wilson
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An Examination of Intrinsic and Extrinsic Motivational Factors That Affect Research Productivity of Marketing Academicians
David L. Kurtz, Jeremy Kees and Travis Tokar
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ACT/SAT Scores and Academic Performance of Business Students:  Are Marketing Majors Different?
Preveen Aggarwal, Rajiv Vaidyanathan and Linda Rochford
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Your Teaching Reputation:  A Little Bit of “Vegas” Goes a Long Way!
Melissa Moore and Robert Moore
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Internet Utilization in the Marketing Strategy Class:  Using Best Practices Websites
Marcelo Eduardo, J. Bryan Hayes, Rice P. York, Sharon Seay
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Cublo:  A Measure for Core Universal Business Learning Outcomes
Christopher D. Hopkins and Charles R. Duke
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What to Consider Before Developing a Specialization (Track, Emphasis, or Center):  Personal Selling as a Template
Dan C. Weilbaker
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Exam Question Sequencing Effects of Marketing and Management Science Student Performance
Michael Russell, Michael J. Fischer, Carol M. Fischer and Kathleen Premo
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Using the Importance-Performance Grid to Evaluate International Student Perceptions of Service Quality in Education:  An Investigation from an Australian College Perspective
Matthew Joseph, George Stone and Beatriz Joseph
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Inter-Group Communication Among Cross-Disciplinary Student Teams:  An Exploratory Study of Process and Effects
Kenneth Laird, Melvin Prince and Mark T. Spence
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A Futuristics Course:  Towards Instilling a Future-Orientation in Marketing Students
Allen D. Schaefer and Denny McCorkle
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Exemplum Docent:  Maximizing Student Learning By Involving Students and Technology in the Assessment and Feedback Process
Lori S. Feldman
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Three Personal Development Student Learning Activities:  Separate But Conceptually Linked
Steven B. Corbin
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Selecting the Right School for Doctoral Study:  A Five-Step Decision Process
Brian T. Engelland, and Collin M. Zirkle
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A Name Recognition Study of Marketing Academics:  Contrasting Journal Publication and Textbook Authorship
David L. Kurtz, Jennifer Christie and Scott Smith
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Case Study:  Teaching an Electronic Course
Sandip C. Patel and Jane Huffman Hayes
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Extending Quality Assessment Beyond The Classroom:  The Campus Computer Lab Scale
Ernest Bekkering and Brian Engelland
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Faculty Education:  The Key to Gaining Acceptance of Cross-Functional Business Programs
Richard F. Anthony, Carol W. DeMoranville and Timothy W. Aurand
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Improving Group Collaboration and Student Teams’ Understanding of Responsibility Through a Three=Phased Classroom Assessment Technique
Steve Corbin
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A Performance-Centered Approach to Marketing Education
Lewis Hershey
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Delivering Distance Education Via Interactive Television:  Considerations in Faculty Preparation, Course Administration, and Student Evaluation
Bruce L. Alford and Brian T. Engelland
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The New Job Description for Marketing Faculty
Norm Borin
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A Note on Starting and Building a Research Agenda
Kristy E. Reynolds and Mark J. Arnold
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A Theory on What Makes a Master Teacher
Michael R. Luthy
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Signing a Contract to Write a Textbook:  Planning, Co-Authors, Negotiations, and Contract Provisions
David Kurtz
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