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Issue 1 Spring

Conceptualizing a Model of Status Consumption Theory:  An Exploration of Antecedents and Consequences of the Motivation to Consume for Status
Jacqueline K. Eastman, Georgia Southern University
Kevin L Eastman, Georgia Southern University
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When Perception Isn’t Reality:  An Examination of Consumer Perceptions of Innovation
Mark R. Gleim, The University of Toledo
Stephanie J. Lawson, Winthrop University
Stacey G. Robinson, East Carolina University
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Quality or Responsibility? The Impact of Two Categories of Corporate Social Responsibility on the Consumer-Brand Relationship
Lei Huang, State University of New York at Fredonia
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Creepy Marketing: Three Dimensions of Perceived Excessive Online Privacy Violation
Robert S. Moore, Mississippi State University
Melissa L. Moore, Mississippi State University
Kevin J. Shanahan, Mississippi State University
Alisha Horky, Elon University
Britney Mack, Mississippi State University
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Issue 2 Fall

Artificial Emotions Among Salespeople: Understanding the Impact of Surface Acting
Jessica Mikeska, Indiana State University
G. Alexander Hamwi, Missouri State University
Scott. B. Friend, Miami University
Brian N. Rutherford, Kennesaw State University
Jungkun Park, University of Houston
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Eat with Your Eyes: Package Color Influences the Expectation of Food Taste and Healthiness Moderated by External Easting
Lei Huang, State University of New York at Fredonia
Ji Lu, Dalhousie University
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Examining the Relationship Between Star Player Characteristics and Brand Equity in Professional Sports Teams
N. David Pifer, University of Georgia
Jennifer Y. Mak, Marshall University
Won-Yul Bae, Ithaca College
James J. Zhang, University of Georgia
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Brand Spillover Effects Within a Sponsor Portfolio: The Interaction of Image Congruence and Portfolio Size
Joe Cobbs, Northern Kentucky University
Mark D. Groza, Northern Illinois University
Gregg Rich, The University of Georgia
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Advertising Interference: Factors Affecting Attention to Super Bowl Advertisements and Their Effectiveness
Mya Pronschinske Groza, Northern Illinois University
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Segmenting Sporting Event Audiences for Increased Sponsorship Effectiveness
Dennis A. Pitta, University of Baltimore
Velitchka D. Kaltcheva, Loyola Marymount University
Anthony D. Patino, University of San Francisco
Richard C. Leventhal, Ashford University
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