top of page

Issue 1: Spring

Redefining the Sales Call: The Buyer's Perspective 

M. Judith Billups, Salisbury University

Joe Hair, University of South Alabama

Download PDF

Resale Stores in the United States: Do They Communicate an Earth-Friendly Message? 

Sharon Parsons, Grand Canyon University

Robert Douglas, Southern University 

Download PDF

What Puts the Binge in Binge-Watching? Planned versus Unplanned Multi-Episode Viewing

Amita Bhaduaria, Purdue University Northwest

James A. Muncy, Bradley University

Rajesh Iyer, Bradley University
Download PDF

Issue 2: Fall

The New Math in B2B Online Review: When are Negatively-Rated Suppliers of Interest?

Michelle D. Steward, Wake Forest University

James A. Narus, Wake Forest University

Michelle L. Roehm, Wake Forest University

 Kenneth C. Herbst, Wake Forest University

Download PDF

The Effect of Forgiveness on Salesperson Attitudes and Outcomes: A Conceptual Framework

J. Garry Smith, University of North Texas

Download PDF

Christmas in September: Christian Consumer Perceptions of Retailer Early Presentation of Holiday Seasonality

Valerie A. Taylor, University of Tennessee at Chattanooga

Stephanie T. Gillison, University of Tennessee at Chattanooga

Download PDF

bottom of page