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Issue 1: Spring


Administrators Love Experiential Service Learning, But What Do Students Think? New Empirical Insights from a Marketing Capstone Course
John M. McGrath, College of Charleston

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Adding Value to the Academic Conference Experience for Marketing Doctoral Students

Brian A. Vander Schee, Indiana University

Deborah F. DeLong, Chatham University

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An Examination of the Higher Education Satisfaction Index as a Measure of Student Satisfaction

Marco Ferreira Ribeiro, European University

Célia Ribeiro, Portugese Catholic University

Paulo Pereira, Portugese Catholic University

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Issue 2: Fall


The MUSIC Model of Academic Motivation in Action: Revising a Principles of Marketing Course Using Motivating Students by Design
Raymond MacDermott, Virginia Military Institute
Dekuwmini Mornah, Northern Kentucky University
Helen MacDermott, Washington and Lee University

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It's Time: Establishing an Authentic Marketing Pedagogical Disposition
Brian A. Vander Schee, Indiana University
Rebecca A. VanMeter, Ball State University
Parker J. Woodroof, The University of Alabama at Birmingham
Holly A. Syrdal, Texas State University

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