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Issue 1: Spring

 

A Qualitative Exploratory Study of Social Media Marketing Pedagogy and Contemporary Job Demands

Brittany Beck, Appalachian State University

Juiann Allen, Nicholls State University

Bre Mertz, University of Tampa

Sabinah Wanjugu, University of Southern Indiana

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Student Engagement and Assessment in an Asynchronous Online Learning Environment: The Importance of Instructional Design With Interactive Content

Mousumi Bose, Fairfield University

Heather Ulrich, Fairfield University

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Putting Marketing Analytics on ICE (In-Class Exercises): Fostering Autonomy and Motivation to Build Self-Confidence and Belongingness

Brian A. Vander Schee, Indiana University

Dinakar Jayarajan, Illinois Institute of Technology

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Incorporating Diversity, Equity, and Inclusion (DEI) Topics Into Introductory Marketing Courses

Gizem Atav, James Madison University

Mert Tokman, James Madison University

Rachel Schnorr, Ad Net Zero

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Issue 2: Fall

 

Speaking Words of Wisdom: Introducing 15 Original Songs to Teach Principles of Marketing
Gregory A. Rich, Bowling Green State University
Rebecca Dingus, Ohio University

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A Blueprint for Marketing Faculty About How to Teach Personal Branding on LinkedIn Using Impression Management Behaviors
Carlos Valdez, University of Central Florida
Jorge Villegas, University of Illinois - Springfield
David Penn, University of Central Florida

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E-Service Learning in a Digital Marketing Course: Design, Implementation, Perceived Effectiveness, Challenges and Way Forward

Md Tarique Newaz, University of Wisconsin - Green Bay
Todd Nilson, Clocktower Advisors

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Designing an Improved Elevator Pitch Competition: Some Evidence on the Role of Feedback and Internalization in Improving Performance
Gustavo Schneider, Salisbury University

Amit Podder, Salisbury University

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