Issue 1: Spring
A Qualitative Exploratory Study of Social Media Marketing Pedagogy and Contemporary Job Demands
Brittany Beck, Appalachian State University
Juiann Allen, Nicholls State University
Bre Mertz, University of Tampa
Sabinah Wanjugu, University of Southern Indiana
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Student Engagement and Assessment in an Asynchronous Online Learning Environment: The Importance of Instructional Design With Interactive Content
Mousumi Bose, Fairfield University
Heather Ulrich, Fairfield University
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Putting Marketing Analytics on ICE (In-Class Exercises): Fostering Autonomy and Motivation to Build Self-Confidence and Belongingness
Brian A. Vander Schee, Indiana University
Dinakar Jayarajan, Illinois Institute of Technology
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Incorporating Diversity, Equity, and Inclusion (DEI) Topics Into Introductory Marketing Courses
Gizem Atav, James Madison University
Mert Tokman, James Madison University
Rachel Schnorr, Ad Net Zero
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Issue 2: Fall
Speaking Words of Wisdom: Introducing 15 Original Songs to Teach Principles of Marketing
Gregory A. Rich, Bowling Green State University
Rebecca Dingus, Ohio University
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A Blueprint for Marketing Faculty About How to Teach Personal Branding on LinkedIn Using Impression Management Behaviors
Carlos Valdez, University of Central Florida
Jorge Villegas, University of Illinois - Springfield
David Penn, University of Central Florida
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E-Service Learning in a Digital Marketing Course: Design, Implementation, Perceived Effectiveness, Challenges and Way Forward
Md Tarique Newaz, University of Wisconsin - Green Bay
Todd Nilson, Clocktower Advisors
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Designing an Improved Elevator Pitch Competition: Some Evidence on the Role of Feedback and Internalization in Improving Performance
Gustavo Schneider, Salisbury University
Amit Podder, Salisbury University