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Issue 1

Market-Based Curriculum Revision:  A Suggested Process for Curriculum Maintenance
Robert D. O’Keefe and Lawrence O. Hamer
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Motivations to Volunteer and Benefits From Service Learning:  An Exploration of Marketing Students
David J. Burns
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Using Social Media to Address Curriculum Objectives in Integrated Marketing Communications Course
Iryna Pentina
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Nestle:  Brand Alliances in Developing Markets
Brian A. Vander Schee, Timothy W. Aurand, Treneice Pickens, Mary Ma and Anand Ratnakar Girap
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