top of page

Issue 1 Spring

A Performance-Centered Approach to Marketing Education
Lewis Hershey
Download PDF

Delivering Distance Education Via Interactive Television:  Considerations in Faculty Preparation, Course Administration, and Student Evaluation
Bruce L. Alford and Brian T. Engelland
Download PDF

The New Job Description for Marketing Faculty
Norm Borin
Download PDF

A Note on Starting and Building a Research Agenda
Kristy E. Reynolds and Mark J. Arnold
Download PDF

A Theory on What Makes a Master Teacher
Michael R. Luthy
Download PDF

Signing a Contract to Write a Textbook:  Planning, Co-Authors, Negotiations, and Contract Provisions
David Kurtz
Download PDF

bottom of page