Issue 1 Spring

A Performance-Centered Approach to Marketing Education
Lewis Hershey
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Delivering Distance Education Via Interactive Television:  Considerations in Faculty Preparation, Course Administration, and Student Evaluation
Bruce L. Alford and Brian T. Engelland
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The New Job Description for Marketing Faculty
Norm Borin
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A Note on Starting and Building a Research Agenda
Kristy E. Reynolds and Mark J. Arnold
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A Theory on What Makes a Master Teacher
Michael R. Luthy
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Signing a Contract to Write a Textbook:  Planning, Co-Authors, Negotiations, and Contract Provisions
David Kurtz
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