The Marketing Management Association
The MMA is the premier venue that welcomes practitioners and academics to share innovative marketing scholarship, practice and pedagogy during the Fall Educators’ Conference and Spring Virtual Conference. Our two annual conferences, two journals, and three competitions showcase cutting-edge insights, tools, and techniques for advancing knowledge and practice across the marketing discipline.
“It’s a privilege to serve in an organization that gives so much to all that contribute to its success. I credit MMA for assisting in every aspect of my academic career – scholarship, pedagogy, and service – because of the fantastic mentors, collaborators, and friends I have found through my involvement.”