Marketing Management Association
In 2020, the Marketing Management Association pivoted to continue to bring cutting edge research in marketing. The Fall Conference is holding its first ever Virtual Experience October 25-27, 2020 and the Spring Conference will follow suit with a Virtual Conference March 24-26, 2021.
The MMA has a history of showcasing cutting-edge marketing thought, presented by both practitioners and academicians. The MMA meets twice each year, including a Spring Conference held in Chicago to discuss groundbreaking scholarly research and a Fall Educators’ Conference to share knowledge in teaching effectiveness and ideas for professional development. The Fall Educators’ Conference is held in various cities with recent locations including: Indianapolis, St. Louis, Minneapolis, New Orleans, San Antonio, San Juan, Providence, Pittsburgh, Kansas City and Santa Fe.
Both MMA conferences offer you opportunities to form friendships with marketing colleagues from around the world. The Spring Conference registration includes MMA membership for the upcoming year as well as two nights of entertainment at some of Chicago’s premier venues. The Fall Educators’ Conference is also an exceptional value as some meals and MMA membership for the upcoming year are included in the conference registration fee.
Recognizing the noteworthy accomplishments of its members is important to MMA. Spring Conference participants have an opportunity to earn an award for one of the conference’s best papers; these papers then become eligible for publication in one of the MMA’s scholarly publications, the Marketing Management Journal. Furthermore, each year the MMA invites excellent teachers to compete for the designation of MMA Master Teacher by participating in the annual MMA Master Teacher Award Competition held at the Fall Educators’ Conference. The Fall Educators’ Conference also has an award for the best refereed paper submission as well as teaching competitions for faculty and doctoral students.
Doctoral students and new members will find the MMA to be a friendly, helpful, and very welcoming organization with open access to the Marketing Management Journal, the Journal for Advancement of Marketing Education, and past Fall Educators’ Conference and Spring Conference Proceedings.