Issue 1 Spring
Editorial: Issue Overview and the Introduction of Research Notes
Brian Rutherford, Kennesaw State University
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PLS-SEM: The Holy Grail for Advanced Analysis
Lucy Matthews, Middle Tennessee State University
Joe Hair, The University of South Alabama
Ryan Matthews, RLM Enterprises, LLC
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Millennials’ Purchasing Response to CSR Behavior
Rachel L. Anderson, Central Michigan University
Steven H. Dahlquist, Central Michigan University
Michael S. Garver, Central Michigan University
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Examining the Effect of Humor in Environmentally-Friendly Advertising
Kai-Michael Griese, University of Applied Sciences Osnabrueck
Aliosha Alexandrov, University of Wisconsin Oshkosh
Christin Michaelis, University of Applied Sciences Osnabrueck
Bryan Lilly, University of Wisconsin Oshkosh
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Sales Effort and Performance: Dark Side of Customer Product Knowledge
Feisal Murshed, Kutztown University of Pennsylvania
Virginia Sangtani, University of North Georgia
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Organizing a Framework for Customer Value Management in Online Media Relationships
Elina Kukkonen, Aalto University Executive Education
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Issue 2 Fall
Editorial: Thoughts on Marketing Management Journal
Brian Rutherford, Kennesaw State University
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Leading Questions: A Categorization System
Clifford D. Scott, University of Arkansas – Fort Smith
Michelle D. Steward, Wake Forest University
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Extreme Couponing: An Exploratory Study
James J. Zboja, Creighton University
Ronald E. Goldsmith, Florida State University
Ronald A. Clark, Missouri State University
Kevin M. Gatzlaff, Ball State University
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Controversial Advertising and the Role of Beliefs, Emotions and Attitudes: The Case of Spirit Airlines
Anke Arnaud, Embry-Riddle Aeronautical University
Tamilla Curtis, Embry-Riddle Aeronautical University
Blaise P. Waguespack, Embry-Riddle Aeronautical University
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Effects of Menu Calorie Information and Product Image on Millennials’ Purchase Intention
Prachi Gala, Elon University
Cindy B. Rippé, Flagler College
Alan J. Dubinsky, Purdue University
Monica J. Favia, Bloomsbury University of Pennsylvania
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Brand Experience, Flow and Brand App Loyalty: Mining Consumer Decision Making Within Branded Mobile Apps
Donnavieve N. Smith, North Central College
Xiaoye Chen, North Central College
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