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Issue 1 Spring
Editorial: Thoughts on Marketing Management Journal
Brian Rutherford, Kennesaw State University
Customer and Competitor Orientation, Innovation and Performance in Small and Medium Sized Enterprises
Richard L. Flight, Southern Illinois University – Edwardsville
Achira Sedari Mudiyanselage, University of Cincinnati
How Internet Penetration Affect Local B&M Retailers
Jose-Domingo Mora, University of Massachusetts – Dartmouth
Consumer Search for Nutrition Information when Eating in Restaurants
Rebecca Hochradel, Transylvania University
Zinaida Taran, Delta State University
Issue 2 Fall
Editorial: Thoughts on Marketing Management Journal
Brian Rutherford, Kennesaw State University
Get In Where You Fit In: How Realistic Job Previews Impact Salesperson Congruence and Satisfaction
Mahmoud Darrat, The University of Tampa
Barry Babin, The University of Mississippi
Aadel Darrat, Louisiana State University Shreveport
Mohamad Darrat, Louisiana State University Shreveport
Amin Saleh, Louisiana State University Shreveport
Household Energy Consumption: Understanding the Impact of Income, Racial Diversity and Pro-Environmental Behaviors
Doug Walker, Kansas State University
Edward L. Nowling, Kansas State University
Michael T. Krush, Kansas State University
Differences in Generation Y and Generation Z: Implications for Marketers
Timothy H. Reisenwitz, Valdosta State University