top of page

Issue 1: Spring


Reflections from an Award Winner:  Marketing and Marketing Education
Steven W. Hartley, University of Denver
Download PDF


Sequential-Choice Random Allocation:  An Efficient Process for Matching Students to Mentorships, Job Shadowing and other Short-term Experiential Opportunities
Amit Poddar, Salisbury University

Aaron Johnson, Salisbury University

M. Judi Billups, Salisbury University
Download PDF


Exploring the Effects on Students from Converting On-Campus Classes to Online due to the COVID-19 Pandemic
Anita Whiting, Clayton State University

Wendy Ritz, Florida State University

Joie S. Hain, Clayton State University
Download PDF


Exploring a Problem-Based Learning Approach to Improve the Quantitative Skills of Marketing Undergraduates
Fernanda Muniz, California State University

Guanyu Geng, University of North Texas

Gopala “GG” Ganesh, University of North Texas
Download PDF


Reflections from an Award Winner: Being a Holistic Academic
Victoria L. Crittenden, Babson College
Download PDF

Issue 2: Special Issue


Positive Implications of Weekly Marketing Entrepreneur Pitch Competition Assignments
James Blair, Eastern Kentucky University
Download PDF


It All Adds Up: Impact of the Flipped Classroom Approach related to Achievement, Student Satisfaction, Self-Efficacy, Anxiety, and Optimism in a Retail Math Course

Amy Dorie, San Francisco State University

David Loranger, Sacred Heart University

Jessica Hurst, Iowa State University 
Download PDF

Evaluation of a Novel Simulated Consulting Project in an Undergraduate Marketing Course

Mary Beth Furst, University of Maryland

Roxanne Lefkoff, University of Maryland
Download PDF

Preparing for the Next Normal: How University Sales Competitions and the Development of Students’ Sales-Relevant Skills Have Changed Through COVID-19

Vivien Unger, University of Applied Sciences Wiener

Ursula Haas-Kotzegger, University of Applied Sciences

Johannes Reiterer, University of Applied Sciences Wiener
Download PDF


Enhancing First-Year Course Student Experience with Virtual Team Support from Senior Marketing Majors

Brian A. Vander Schee, Indiana University

Demetra Andrews, Indiana University

Tony Stovall, Indiana University
Download PDF

Evaluation of a Novel Simulated Consulting Project in an Undergraduate Marketing Course

Mary Beth Furst

Roxanne Lefkoff

Download PDF

bottom of page