top of page

Issue 1 Spring

Achieving PEAK POW:  The Effects of Four PowerPoint Techniques on Student Learning and Retention
Jane Lee Saber, Ryerson University
Download PDF

Understanding Student Preferences:  Improving Outcomes in Computer Simulation Experiential Learning Activities
W. Keith Story, California State University – Fresno, Mariya A. Yukhymenko-Lescroart, California State University – Fresno, & George D. Deitz, The University of Memphis
Download PDF

Gen Z’s Conception of Marketing
Scott R. Swanson, University of Wisconsin – Eau Claire, & J. Charlene Davis, Trinity University
Download PDF

The Influence of Traditional and Modern Learning Spaces on Pedagogical Affect, Classroom Community, and Learning Outcomes for Marketing Students
Theresa B. Clarke, James Madison University, C. Leigh Nelson, James Madison University, & Scott R. Gallagher, James Madison University
Download PDF

J/Volume 28,2020: Welcome

Issue 2 Fall

Reflections on the 2020 MMA Marketing Innovator Award
Mark B. Houston, Texas Christian University
Download PDF

The Impact and Mediating Role of Personal Brand Authenticity on the Self-Actualization of University Graduates Entering the Workforce
Lee Allison, Eastern Kentucky University, James Blair, Eastern Kentucky University, Jin Ho Jung, Ohio Northern University & Philip J. Boutin Jr, Eastern Kentucky University
Download PDF

The Challenge of Teaching Consumer Insights to Non-Marketing Students as a Minor in Undergraduate Studies:  Empathy Maps as a Didactic Resource
Beatriz Feijoo Fernández, Internațional University of La Rioja, & Adela López Martínez, University of La Rioja
Download PDF

An Exploratory Study of Vicariously Embarrassing Classroom Incidents
Scott R. Swanson, University of Wisconsin – Eau Claire
Download PDF

J/Volume 28,2020: Welcome
bottom of page