Issue 1

Assessing Service-Learning Outcomes in a Principals of Marketing
Susan D. Geringer, Andreas W. Stratemeyer, Alan Canton and William Rice
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Picture the Numbers:  A Conceptual Illustration of Linking Marginal Reasoning, Marketing Actions, and Pro Forma CVP Analysis with a Spreadsheet Picture
James H. Underwood III, Robert P Bush and Will C. Heath
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Test Item Order, Academic Achievement and Student Performance on Principles of Marketing Examinations
Brian Vander Schee
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Self-Marketing Tools for Business Educators
Madan M. Batra, Andreas Klein and Framarz D. Byramjee
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Exploring the Murky Waters of Self-Plagiarism
Matt Elbeck
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A Contributor Analysis of Educational Research in Marketing
Frank R. Urbancic
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