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application/pdfThe purpose of this study was to examine determinants of e-Trust based on theories drawn from marketing, management, information systems, and e-Commerce literature. Regression analysis was used to test the proposed model. The results indicated that while constructs for web site information and web site experience were predictors of e-Trust, the construct for security and privacy of information was not. Web site information was the strongest predictor of e-Trust. This is the first such study to incorporate all of these predictors into a single model. This knowledge can provide the firm with ways to increase electronic trust and subsequent increased profit levels.E-Trust: Empirical Insights Into Influential AntecedentsThe purpose of this study was to examine determinants of e-Trust based on theories drawn from marketing, management, information systems, and e-Commerce literature. Regression analysis was used to test the proposed model. The results indicated that while constructs for web site information and web site experience were predictors of e-Trust, the construct for security and privacy of information was not. Web site information was the strongest predictor of e-Trust. This is the first such study to incorporate all of these predictors into a single model. This knowledge can provide the firm with ways to increase electronic trust and subsequent increased profit levels.Ramendra Thakur, John H. Summey
Acrobat Distiller 6.0 (Windows); modified using iTextSharp 4.1.6 by 1T3XTinformation, web site, web, e-trust, site, information web, site information, study, model, predictors, web site information, provide, trust, subsequent
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