Marketing Insights
Published twice a year (effective Spring 2006), Marketing Insights keeps MMA members up-to-date on organizational news, teaching and pedagogy issues, and scholarly academic research.
The MMA encourages article contributions from its membership. Marketing Insights is edited by Raj Devasagayam (Siena College, NY) and Carrie Trimble (Drury University, MO); contact either one of these individuals for details.
The newsletter archives are available online by clicking the Archive link at the bottom of the page:
Articles from the Current Newsletter
NOTE: All article are posted in PDF format.
Spring 2009 and is posted online
Marketing Insights
is edited by Raj Devasagayam (Siena College, NY)
and Carrie Trimble (Drury University, MO).
Marketing Insights is a publication of the Marketing Management Association