Marketing Insights


Published twice a year, Marketing Insights keeps MMA members up-to-date on organizational news, teaching and pedagogy issues, and scholarly academic research. The MMA encourages article contributions from its membership.

Contact either of the co-editors listed below to make a contribution or if you have any questions about the publication.

Click here for the Fall 2011 Issue


Marketing Insights is edited by:

Brian Vander Schee (Aurora University)

Dr. Brian A. Vander Shee

Deborah Owens (University of Akron)

Dr. Deborah Owens