VOLUME 8 – SUMMER 2006

Table of Contents

EDUCATIONAL RESEARCH

• Marketing Scholarship: Evolving Research Standards
  Karl A. Boedecker, Fred W. Morgan 1

• An Experiential Model for Teaching Intercultural Competencies: Integrating Federal Information Resources Into Marketing Courses
  Ruth Arleen Lesher Taylor, Texas State University 12

• Videotaped Role Play Exercises in Large Sales Management Classes
  Robert E. McDonald 32

• A Survey of Student Attitudes Toward Distance Learning in Marketing Courses
  James P. Beaghan 38

• Textbook Adoption Process by Marketing Professors
  Kenneth E. Clow, Robert E. Stevens, C. William McConkey 44

• Training Students to Gather Data: the Student Perspective
  Penny M. Simpson, Jesus Tanguma, Laura Serviere 56

• Great Marketers as Role Models: The Key Characteristics Students Can Emulate
  Brian T. Engelland, Jason E. Lueg, Stevie Watson 70

• The Undergraduate Capstone Marketing Course: Objectives, Content, and Pedagogy
  Victoria L. Crittenden, William F. Crittenden 79