VOLUME 7 – WINTER 2005

Table of Contents

EDUCATIONAL RESEARCH

• Experiential Marketing Projects: Student Perceptions of Live Case and Simulation
  Methods
  Jill K. Maher, Renee Shaw Hughner 1

• Do Student Grades Affect Student Numeric Ratings of Marketing Professors? Applying
  Attribution Theory to Help Answer this Question
  Jerry Gotlieb, Ron Milliman 11

• The Successful Preparation and Development of Future Marketing Professionals:
  A Recommended Methodological Framework
  Sharyn Rundle-Thiele, Rebekah Bennett, Susan Dann 27

• Anthropological Approach to Consumer Behavior: A Marketing Educational Case
  of Teaching and Learning
  Robert Tian 37

• A Comparison of Professor and Student Viewpoints Regarding Attendance and
  Excused Absences
  Nancy K. Keith, Melissa S. Burnett, Charles E. Pettijohn, Peggy S. Gilbert 47