VOLUME 6 – SUMMER 2005

Table of Contents

EDUCATIONAL RESEARCH

• Creating the Comprehensive Direct Interactive Marketing Program
  William J. Hauser, Dale M. Lewison 1

• Performance on the Final Exam in the Principles of Marketing Course: Relationships with Self-Handicapping
  David J. Burns 10

• Bridging the Gap: A Business Start-Up Experience
  Leisa L. Marshall, L. Wayne Plumly, Rajesh Iyer, Paul A. Fadil 28

• Activity-Based Costing and the MBA Core Marketing Administration Course: a Cross-Disciplinary Case Approach
  Lawrence Silver, C. Terry Grant 43

• Competitive Learning: Beyond Project Based Classes
  Mary Ann Stutts, Vicki West 55

• Personal Epistemological Beliefs and Their Relationship to Learning
  Mark R. Young 63

PROFESSIONAL DEVELOPMENT