VOLUME 5 – WINTER 2004

Table of Contents

EDUCATIONAL RESEARCH

• Attitudes About Work Practices, Time Allocation, and Publication Output: Profiles of Australasian Marketing Academics
  Biljana Juric, Michael Jay Polonsky, Gary Mankelow 1

• Managing Student Satisfaction with Non-Business Curriculum Alternatives: An Analysis of Student Perceptions with Strategic Implications
  Nancy D. Albers-Miller, Penelope J. Prenshaw, Robert D. Straughany 15

• Creative Benchmarking in Marketing Education: Comparing Best Practices Among Divergent Universities
  Heikki Karjaluoto, Soili Niinikoski, Asko Karjalainen, Kimmo Kuortti, Kenneth Deans, Juergen Gnoth 27

• Making Effective Use of Student Evaluations to Improve Teaching Performance
  Brian T. Engelland 37

• Teaching is Not Telling: The Case Method as a Form of Interactive Learning
  Jon M. Hawes 44

• Charitable, Non-Profit, and Profit Making Organizations: Student and Community Benefits in a Resource Constrained Environment
  Debra A. Haley 52

PROFESSIONAL DEVELOPMENT