VOLUME 4 – SUMMER 2004

Table of Contents

EDUCATIONAL RESEARCH

• Marketing Education: Perspectives of Highly Involved E-Business Practitioners
  JoAnn K. Linrud, J. Holton Wilson 1

• An Examination of Intrinsic And Extrinsic Motivational Factors That Affect Research
  Productivity of Marketing Academicians
  David L. Kurtz, Jeremy Kees, Travis Tokar 9

• ACT/SAT Scores and Academic Performance Of Business Students: Are Marketing
  Majors Different?
  Praveen Aggarwal, Rajiv Vaidyanathan, Linda Rochford 16

• Your Teaching Reputation: A Little Bit of “Vegas” Goes a Long Way!
  Melissa Moore, Robert Moore 25Internet Utilization in the Marketing Strategy Class: Using Best Practices Websites
  Marcelo Eduardo, J. Bryan Hayes, Rice P. York, Sharon Seay 31

• CUBLO: A Measure For Core Universal Business Learning Outcomes
  Christopher D. Hopkins, Charles R. Duke 52

PROFESSIONAL DEVELOPMENT