VOLUME 2 – SUMMER 2002

Table of Contents

EDUCATIONAL RESEARCH

• A Name Recognition Study of Marketing Academics: Contrasting Journal Publication
  and Textbook Authorship
  David L. Kurtz, Jennifer Christie, Scott Smith 1

• Case Study: Teaching an Electronic Course
  Sandip C. Patel, Jane Huffman Hayes 7

• Extending Quality Assessment Beyond the Classroom: The Campus Computer
  Lab Scale
  Ernest Bekkering, Brian Engelland 18

• Faculty Education: The Key to Gaining Acceptance of Cross-Functional Business
  Programs
  Richard F. Anthony, Carol W. DeMoranville, Timothy W. Aurand 25

• Improving Group Collaboration and Student Teams’ Understanding of Responsibility
  Through a Three-Phased Classroom Assessment Technique
  Steve Corbin 37