VOLUME 17 – WINTER 2010

Table of Contents

EDUCATIONAL RESEARCH

• Continuous Additive Peer Review: A New System to Control Social Loafing in Group Projects, p. 1
  Amit Poddar, Georgia College and State University

• Ensuring Success for Client-based Projects: An Advertising Course Case Study, p. 13
  Jean Jaymes West, California State University, Bakersfield

• Experiential Learning and Consumer Behavior: An Exercise in Consumer Decision Making, p. 23
  Susan D. Myers, University of Central Arkansas

• M-B Indicator and Advertising Careers, p. 28
  Brian D. Till, Saint Louis University
  Srdan Zdravkovic, Bryant University
  Bob Morrison, The Project Group

• Assessing the Effect of Randomization in a Spreadsheet-Based Active Learning Exercise for the Classroom, p. 39
  Thomas M. Hickman, Loyola University New Orleans
  Michael M. Pearson, Loyola University New Orleans
  Lee Mundell, Loyola University New Orleans

• Identifying and Assessing Fundamental Competencies of Direct and Interactive Marketing, p. 52
  Debra L. Zahay-Blatz, Northern Illinois University
  Carol Scovotti, University of Wisconsin - Whitewater
  Robert M. Peterson, Northern Illinois University
  Sandy Domagalski, Northern Illinois University

• Crossing All Borders in One Semester: Co-teaching, Involving Students in a Collaborative Cross-Cultural Research, and Combining Graduate and Undergraduate Education, p. 63
  Mohammad Ali Zolfagharian, University of Texas - Pan American
  A. Fuat Frat, University of Texas - Pan American
  Eliane Munoz, University of Texas - Pan American

• Market-Based Curriculum Revision: A Suggested Process for Curriculum Maintenance, p. 74
  Robert D. O'Keefe, DePaul University
  Lawrence O. Hamer, DePaul University

• Motivations to Volunteer and Benefits from Service Learning: An Exploration of Marketing Students, p. 83
  David J. Burns, Xavier University

• The Moderating Effect of Coping on Student Satisfaction with a Short Study Abroad Program, p. 97
  Donna J. Hill, Bradley University, Peoria
  Rajesh Iyer, Bradley University, Peoria

PROFESSIONAL DEVELOPMENT

• Using Social Media to Address Curriculum Objectives in Integrated Marketing Communications Course, p. 104
  Iryna Pentina, The University of Toledo

TEACHING NOTES

• Epigrammatic Sales Scenarios and Evaluations: Incorporating the Experiential Learning Approach to Research, Development, and Grading of Sales Presentations, p. 112
  Laura Serviere-Munoz, University of North Texas at Dallas

• Nestlé: Brand Alliances in Developing Markets, p. 118
  Brian A. Vander Schee, Aurora University
  Timothy W. Aurand, Northern Illinois University
  Treneice Pickens, Northern Illinois University
  Mary Ma, Northern Illinois University
  Anand Ratnakar Girap, Northern Illinois University