VOLUME 15 – WINTER 2009

Table of Contents

EDUCATIONAL RESEARCH

• Experimenting with Team Norms in a Marketing Simulation, p.1
  Sandra Mottner, Western Washington University

• A Recipe For Success: How Crossfunctional Projects Motivate MBA Students, Bring the University and Local Community Closer,and Keep the AACSB Happy, p. 14
  Tanja Steigner, Emporia State University
  Kevin R. Coulson, Emporia State University
  Bhanu Balasubramnian, Emporia State University

• An Exploratory Analysis of Sales Educational Practices and Sales Skills, Attitudes, and Behaviors in MBA Programs: The United Statesand The United Kingdom, p. 25
  Charles E. Pettijohn, Nova Southeastern University
  Linda S. Pettijohn, Nova Southeastern University

• Student Course Perceptions: A Perceived-Ease-of-Use –Perceived-Usefulness Framework, p. 35
  Somjit Barat, Pennsylvania State University Mont Alto
  Rajasree K. Rajamma, Fairfield University
  Mohammad Ali Zolfagharian, The University of Texas – Pan American
  Gopala Ganesh, University of North Texas

• Deepening Multicultural Marketing Instruction: The Universal and Temporal Dimensions of Ethnic Diversity, p. 46
  E. Vincent Carter, California State University, Bakersfield

PROFESSIONAL DEVELOPMENT