VOLUME 14 – SUMMER 2009

Table of Contents

EDUCATIONAL RESEARCH

• Assessing Service-Learning Outcomes in a Principles of Marketing
  Course: A Team-Based vs. Individual-Based Approach
  Susan D. Geringer, Andreas W. Stratemeyer, Alan Canton, William Rice 1

• Picture the Numbers: A Conceptual Illustration of Linking Marginal
  Reasoning, Marketing Actions, and Pro Forma CVP Analysis with A
  Spreadsheet Picture
  James H. Underwood III, Robert P. Bush, Will C. Heath 13

• Test Item Order, Academic Achievement and Student Performance on
  Principles of Marketing Examinations
  Brian A. Vander Schee 23

• Self-Marketing Tools for Business Educators
  Madan M. Batra, Andreas Klein, Framarz D. Byramjee 30

PROFESSIONAL DEVELOPMENT

• Exploring the Murky Waters of Self-Plagiarism
  Matt Elbeck 41

• A Contributor Analysis of Education Research in Marketing
  Frank R. Urbancic 52