VOLUME 13 – WINTER 2008

Table of Contents

EDUCATIONAL RESEARCH

• Evaluating the Impact of Student Response Systems on Student Performance
  John P. Camey, Gordon T. Gray, Stacia West-Gray
  
  
• Marketing Education for Sustainability
  Wendy Bryce Wilhelm
  
  
• Using Parables to Teach Marketing
  Timothy R. Graeff
  
  
• Evaluating Experiential Learning Activities
  Mark R. Young, Eve M. Caudill, J. William Murphy
  
  
• The Comparison and Testing of a Hybird-Wiki Course
  J. Michael Weber
  
  
• Preparing the Next Generation of Sales Professionals Through Social, Experiential,
  and Immersive Learning Experiences
  Scott A. Inks, Ramon A. Avila
  
  

PROFESSIONAL DEVELOPMENT