VOLUME 12 – SUMMER 2008

Table of Contents

EDUCATIONAL RESEARCH

• Using the Most Effective Teaching Methods: a Comparison of Marketing and Management Classrooms
  Gregory S. Black, Sue Stewart Wingfield 1


• Understanding the Priorities of Marketing Education Stakeholders: A Critical Examination of How Well We Practice What We Teach
  Bradley W. Brooks, David V. Rudd, Michael A. Tarabek 10


• Benchmarking Publishing Activity of U.s. Colleges and Universities Across the Leading Journals: a Grouped Evaluation
  Michael Jay Polonsky, John D. Mittelstaedt, Jesse N. Moore 19


• Exploring Marketing Students’ Perceptions of Pedagogical Innovations Using the Critical Incident Technique (CIT) Approach
  Vishag Badrinarayanan, Sreedhar Madhavaram 32


• Using the Six Principles of Influence to Increase Student Involvement in Professional Organizations: A Relationship Marketing Approach, W. Randy Clark, Katie J. Kemp 43


• A Practical and Effective Marketing Plan Assignment for Principles of Marketing Students
  Douglas J. Lincoln, Nancy T. Frontczak 52


• Experiential Learning: Impact of Two Instructional Methods on Student – Instructor Interaction, Student Critical Thinking, and Student Course Evaluations Robert Wheeler 63


• Methods for Improving the Interpretative Value of Student Evaluations of Teaching
  Robert D. O’Keefe, Lawrence 0. Hamer, Philip R. Kemp 79