VOLUME 11 – WINTER 2007

Table of Contents

EDUCATIONAL RESEARCH

• E-Venture: Setting up Shop Online: Creating a Student E-Business Pre-Incubator Experience
  Jeffrey C. Dilts, William J. Hauser, Dale Lewison, Michael LeHere 1


• Recreating the Principles of Marketing Group Project: A Case Study in Service Learning
  Joe Schwartz, Renée J. Fontenot 11


• What Are Students’ Perceptions of Personal Selling as a Career?
  John E. Spillan, Jeffrey W. Totten, Christopher Ziemnowicz 19


• Teaching Professional Selling: A Relationship Building Process
  Philip R. Tyler, Neil Hair 31


• Subculture: A Bargain Concept in Marketing Education
  Shaheen Borna, James M. Stearns, Dheeraj Sharma 35


• Bridging the Chasm Between the Academic and Corporate Environment: The Impact of Covey’s 8th Habit on Undergraduate Students in a Contemporary Issues Marketing Class
  Debra A. Haley 44


• Proactive Inhibition to Learning Marketing: An Assessment and a Remedy
  Mary L. Joyce, Roy D. Adler 49


• Integrating Concepts Across Marketing Courses via Experiential Learning
  Douglas J. Ayers, Robert L. Underwood 63