VOLUME 6 – SUMMER 2001

Table of Contents

EDUCATIONAL RESEARCH

• A Performance-Centered Approach to Marketing Education
  Lewis Hershey 1

• Delivering Distance Education via Interactive Television: Considerations in Faculty
  Preparation, Course Administration, and Student Evaluation
  Bruce L. Alford, Brian T. Engelland 13

• The New Job Description for Marketing Faculty
  Norm Borin 19

PROFESSIONAL DEVELOPMENT

• A Note on Starting and Building a Research Agenda
  Kristy E. Reynolds, Mark J. Arnold 30


• A Theory on What Makes a Master Teacher
  Michael R. Luthy 37


• Signing a Contract to Write a Textbook: Planning, Co-Authors, Negotiations, and
  Contract Provisions
  David Kurtz 45