TABLE OF CONTENTS
EDUCATIONAL RESEARCH
A Performance-Centered Approach to Marketing Education
Lewis Hershey 1
Delivering Distance Education via Interactive Television: Considerations in Faculty
Preparation, Course Administration, and Student Evaluation
Bruce L. Alford, Brian T. Engelland 13
The New Job Description for Marketing Faculty
Norm Borin 19
PROFESSIONAL DEVELOPMENT
A Note on Starting and Building a Research Agenda
Kristy E. Reynolds, Mark J. Arnold 30
A Theory on What Makes a Master Teacher
Michael R. Luthy 37
Signing a Contract to Write a Textbook: Planning, Co-Authors, Negotiations, and
Contract Provisions
David Kurtz 45
Download PDF of Volume 1 – Summer, 2001
EDUCATIONAL RESEARCH
A Name Recognition Study of Marketing Academics: Contrasting Journal Publication
and Textbook Authorship
David L. Kurtz, Jennifer Christie, Scott Smith 1
Case Study: Teaching an Electronic Course
Sandip C. Patel, Jane Huffman Hayes 7
Extending Quality Assessment Beyond the Classroom: The Campus Computer
Lab Scale
Ernest Bekkering, Brian Engelland 18
Faculty Education: The Key to Gaining Acceptance of Cross-Functional Business
Programs
Richard F. Anthony, Carol W. DeMoranville, Timothy W. Aurand 25
Improving Group Collaboration and Student Teams’ Understanding of Responsibility
Through a Three-Phased Classroom Assessment Technique
Steve Corbin 37
Download PDF of Volume 2 – Summer, 2002
VOLUME 3 – SUMMER, 2003
EDUCATIONAL RESEARCH
Exam Question Sequencing Effects on Marketing and Management Sciences Student
Performance
Michael Russell, Michael J. Fischer, Carol M. Fischer, Kathleen Premo 1
Using the Importance-Performance Grid to Evaluate International Student
Perceptions of Service Quality in Education: An Investigation from an Australian
College Perspective
Mathew Joseph, George Stone, Beatriz Joseph 11
Inter-Group Communication Among Cross-Disciplinary Student Teams: An Exploratory
Study of Process and Effects
Kenneth Laird, Melvin Prince, Mark T. Spence 26
A Futuristics Course: Towards Instilling a Future-Orientation in Marketing Students
Allen D. Schaefer, Denny McCorkle 40
Exemplum Docent: Maximizing Student Learning by Involving Students and
Technology in the Assessment and Feedback Process
Lori S. Feldman 52
Three Personal Development Student Learning Activities: Separate But Conceptually
Linked
Steven B. Corbin 68
PROFESSIONAL DEVELOPMENT
Selecting the Right School for Doctoral Study: A Five-Step Decision Process
Brian T. Engelland, Collin M. Zirkle 75
Download PDF of Volume 3 – Summer, 2003
VOLUME 4 – SUMMER, 2004
EDUCATIONAL RESEARCH
Marketing Education: Perspectives of Highly Involved E-Business Practitioners
JoAnn K. Linrud, J. Holton Wilson 1
An Examination of Intrinsic And Extrinsic Motivational Factors That Affect Research
Productivity of Marketing Academicians
David L. Kurtz, Jeremy Kees, Travis Tokar 9
ACT/SAT Scores and Academic Performance Of Business Students: Are Marketing
Majors Different?
Praveen Aggarwal, Rajiv Vaidyanathan, Linda Rochford 16
Your Teaching Reputation: A Little Bit of “Vegas” Goes a Long Way!
Melissa Moore, Robert Moore 25
Internet Utilization in the Marketing Strategy Class: Using Best Practices Websites
Marcelo Eduardo, J. Bryan Hayes, Rice P. York, Sharon Seay 31
CUBLO: A Measure For Core Universal Business Learning Outcomes
Christopher D. Hopkins, Charles R. Duke 52
PROFESSIONAL DEVELOPMENT
What to Consider Before Developing a Specialization (Track, Emphasis, or Center):
Personal Selling as a Template
Dan C. Weilbaker 69
Download PDF of Volume 4 – Summer, 2004
EDUCATIONAL RESEARCH
Attitudes About Work Practices, Time Allocation, and Publication Output: Profiles of Australasian Marketing Academics
Biljana Juric, Michael Jay Polonsky, Gary Mankelow 1
Managing Student Satisfaction with Non-Business Curriculum Alternatives: An Analysis of Student Perceptions with Strategic Implications
Nancy D. Albers-Miller, Penelope J. Prenshaw, Robert D. Straughany 15
Creative Benchmarking in Marketing Education: Comparing Best Practices Among Divergent Universities
Heikki Karjaluoto, Soili Niinikoski, Asko Karjalainen, Kimmo Kuortti, Kenneth Deans, Juergen Gnoth 27
Making Effective Use of Student Evaluations to Improve Teaching Performance
Brian T. Engelland 37
Teaching is Not Telling: The Case Method as a Form of Interactive Learning
Jon M. Hawes 44
Charitable, Non-Profit, and Profit Making Organizations: Student and Community Benefits in a Resource Constrained Environment
Debra A. Haley 52
PROFESSIONAL DEVELOPMENT
Your Teaching Reputation: A Little Bit of "Vegas" Goes a Long Way! (Part 2)
Melissa Moore, Robert Moore 55
Download PDF of Volume 5 – Winter, 2004
VOLUME 6 – Summer, 2005
EDUCATIONAL RESEARCH
Creating the Comprehensive Direct Interactive Marketing Program
William J. Hauser, Dale M. Lewison 1
Performance on the Final Exam in the Principles of Marketing Course: Relationships with Self-Handicapping
David J. Burns 10
Bridging the Gap: A Business Start-Up Experience
Leisa L. Marshall, L. Wayne Plumly, Rajesh Iyer, Paul A. Fadil 28
Activity-Based Costing and the MBA Core Marketing Administration Course: a Cross-Disciplinary Case Approach
Lawrence Silver, C. Terry Grant 43
Competitive Learning: Beyond Project Based Classes
Mary Ann Stutts, Vicki West 55
Personal Epistemological Beliefs and Their Relationship to Learning
Mark R. Young 63
PROFESSIONAL DEVELOPMENT
Married with the Same Job
Charles E. Pettijohn, Linda S. Pettijohn 77
Download PDF of Volume 6 – Summer, 2005
VOLUME 7 – Winter, 2005
EDUCATIONAL RESEARCH
Experiential Marketing Projects: Student Perceptions of Live Case and Simulation
Methods
Jill K. Maher, Renee Shaw Hughner 1
Do Student Grades Affect Student Numeric Ratings of Marketing Professors? Applying
Attribution Theory to Help Answer this Question
Jerry Gotlieb, Ron Milliman 11
The Successful Preparation and Development of Future Marketing Professionals:
A Recommended Methodological Framework
Sharyn Rundle-Thiele, Rebekah Bennett, Susan Dann 27
Anthropological Approach to Consumer Behavior: A Marketing Educational Case
of Teaching and Learning
Robert Tian 37
A Comparison of Professor and Student Viewpoints Regarding Attendance and
Excused Absences
Nancy K. Keith, Melissa S. Burnett, Charles E. Pettijohn, Peggy S. Gilbert 47
Download PDF of Volume 7 – Winter, 2005
VOLUME 8 – Summer, 2006
EDUCATIONAL RESEARCH
Marketing Scholarship: Evolving Research Standards
Karl A. Boedecker, Fred W. Morgan 1
An Experiential Model for Teaching Intercultural Competencies: Integrating Federal Information Resources Into Marketing Courses
Ruth Arleen Lesher Taylor, Texas State University 12
Videotaped Role Play Exercises in Large Sales Management Classes
Robert E. McDonald 32
A Survey of Student Attitudes Toward Distance Learning in Marketing Courses
James P. Beaghan 38
Textbook Adoption Process by Marketing Professors
Kenneth E. Clow, Robert E. Stevens, C. William McConkey 44
Training Students to Gather Data: the Student Perspective
Penny M. Simpson, Jesus Tanguma, Laura Serviere 56
Great Marketers as Role Models: The Key Characteristics Students Can Emulate
Brian T. Engelland, Jason E. Lueg, Stevie Watson 70
The Undergraduate Capstone Marketing Course: Objectives, Content, and Pedagogy
Victoria L. Crittenden, William F. Crittenden 79
Download PDF of Volume 8 – Summer, 2006
VOLUME 9 – Winter, 2006
EDUCATIONAL RESEARCH
Addressing Academic Dishonesty: The Implications for Business Schools, Professors, and Students
Jacqueline K. Eastman, Rajesh Iyer, Kevin L. Eastman 1
Marketing a Department: One Chair's Experience in Curriculum Revision
Chong "Joanna" S.K. Lee 9
Ethics Education in Marketing: Are Stakeholders' Interests Over-Shadowing Shareholders'?
Philip R.P. Coelho, James E. McClure 18
Are Female Marketing Students Always More Ethical than Male Marketing Students?
Janice M. Payan, Vish Iyer 26
A Content Analysis on the Role of Ethics in the Business Curriculum
George W. Stone 31
Addressing Current Research Gaps and Directions in Educational Marketing Simulations
Bradley W. Brooks, Timothy E. Burson, David V. Rudd 43
Download PDF of Volume 9 – Winter, 2006
VOLUME 10 – Summer, 2007
EDUCATIONAL RESEARCH
Powerpoint and Other Publisher-Provided Supplemental Materials: “Oh Lord. What Have We Done?”
Pamela A. Kennett-Hensel, Julie Z. Sneath, Milton M. Pressley 1
Everything I Learned about Teaching I Learned from Bad Examples (OK, Not Everything)
Nancy D. Albers-Miller 12
Virtual “Third Places” and Experiential Learning: A Case Study of Blogging in a Marketing Promotions Course
Michael A. Levin, Donna F. Davis 18
Illegal Questioning: A Study of Marketing Students' Recent Interview Experiences During Their Career Searches
Linda Greef Mullen, Ramendra Thakur, Kyle Hensel 27
What Is Referenced in Marketing Publications and Has it Changed over Time?
Michael Jay Polonsky, Clair Polonsky 40
Personal Values of American and European Marketing Educators: A Comparative Analysis
Murat Hakan Altintas, Füsun Çinar Altintas, Tuncer Tokol 49
The Success of Marketing Doctoral Programs: Inputs from Doctoral Students' Evaluations
David Kurtz, My Bui, Andrea Heintz Tangari 61
Lasting Effects of the First Day in Principles of Marketing
Brian A. Vander Schee 70
Download PDF of Volume 10 – Summer, 2007
VOLUME 11 – Winter, 2007
EDUCATIONAL RESEARCH
E-Venture: Setting up Shop Online: Creating a Student E-Business Pre-Incubator Experience
Jeffrey C. Dilts, William J. Hauser, Dale Lewison, Michael LeHere 1
Recreating the Principles of Marketing Group Project: A Case Study in Service Learning
Joe Schwartz, Renée J. Fontenot 11
What Are Students’ Perceptions of Personal Selling as a Career?
John E. Spillan, Jeffrey W. Totten, Christopher Ziemnowicz 19
Teaching Professional Selling: A Relationship Building Process
Philip R. Tyler, Neil Hair 31
Subculture: A Bargain Concept in Marketing Education
Shaheen Borna, James M. Stearns, Dheeraj Sharma 35
Bridging the Chasm Between the Academic and Corporate Environment: The Impact of Covey’s 8th Habit on Undergraduate Students in a Contemporary Issues Marketing Class
Debra A. Haley 44
Proactive Inhibition to Learning Marketing: An Assessment and a Remedy
Mary L. Joyce, Roy D. Adler 49
Integrating Concepts Across Marketing Courses via Experiential Learning
Douglas J. Ayers, Robert L. Underwood 63
Download PDF of Volume 11 – Winter, 2007
EDUCATIONAL RESEARCH
Using the Most Effective Teaching Methods: a Comparison of Marketing and Management Classrooms
Gregory S. Black, Sue Stewart Wingfield 1
Understanding the Priorities of Marketing Education Stakeholders: A Critical Examination of How Well We Practice What We Teach
Bradley W. Brooks, David V. Rudd, Michael A. Tarabek 10
Benchmarking Publishing Activity of U.s. Colleges and Universities Across the Leading Journals: a Grouped Evaluation
Michael Jay Polonsky, John D. Mittelstaedt, Jesse N. Moore 19
Exploring Marketing Students’ Perceptions of Pedagogical Innovations Using the Critical Incident Technique (CIT) Approach
Vishag Badrinarayanan, Sreedhar Madhavaram 32
Using the Six Principles of Influence to Increase Student Involvement in Professional Organizations: A Relationship Marketing Approach
W. Randy Clark, Katie J. Kemp 43
A Practical and Effective Marketing Plan Assignment for Principles of Marketing Students
Douglas J. Lincoln, Nancy T. Frontczak 52
Experiential Learning: Impact of Two Instructional Methods on Student – Instructor Interaction, Student Critical Thinking, and Student Course Evaluations
Robert Wheeler 63
Methods for Improving the Interpretative Value of Student Evaluations of Teaching
Robert D. O’Keefe, Lawrence 0. Hamer, Philip R. Kemp 79
Download PDF of Volume 12 – Summer, 2008
EDUCATIONAL RESEARCH
Evaluating the Impact of Student Response Systems on Student Performance
John P. Camey, Gordon T. Gray, Stacia West-Gray
Marketing Education for Sustainability
Wendy Bryce Wilhelm
Using Parables to Teach Marketing
Timothy R. Graeff
Evaluating Experiential Learning Activities
Mark R. Young, Eve M. Caudill, J. William Murphy
The Comparison and Testing of a Hybird-Wiki Course
J. Michael Weber
Preparing the Next Generation of Sales Professionals Through Social, Experiential,
and Immersive Learning Experiences
Scott A. Inks, Ramon A. Avila
PROFESSIONAL DEVELOPMENT
When Two Worlds Collide: An Exploratory Study of Foreigh-Born Professors’ Teaching
Experiences in American Business
Haiyan Hu, Stacey Hills