Benefits of Membership

The MMA has a history of showcasing cutting-edge marketing thought, presented by both practitioners and academicians. The MMA meets twice each year, including a spring conference at the beautiful and historic Drake Hotel ( on the Gold Coast along Chicago's Michigan Avenue to discuss groundbreaking scholarly research and a fall conference to share knowledge in teaching effectiveness and ideas for professional development.  The fall educators' conference is held in various cities with recent locations including St. Louis, Indianapolis, Louisville, Nashville, Kansas City and Minneapolis.

Both MMA conferences offer you opportunities to form friendships with marketing colleagues from around the world. The spring conference registration includes MMA membership for the upcoming year as well as two nights of entertainment, one at the Drake and a night out at one of Chicago’s premier entertainment venues, such as the Chicago Symphony or the Second City Comedy Club. The fall conference is also an excellent value as meals, entertainment, and MMA membership for the upcoming year are included in the conference registration fee.

Recognizing the noteworthy accomplishments of its members is important to MMA. Spring conference participants have an opportunity to earn an award for one of the conference’s best papers; these papers then become eligible for publication in one of the MMA’s scholarly publications, the Marketing Management Journal. Furthermore, each year, the MMA invites excellent teachers to compete for the designation of MMA Master Teacher by participating in the Annual Hormel Foods Corporation Master Teacher Award Competition held at the Spring Conference. The Fall Conference also has an award for the best refereed paper submission as well as teaching competitions for faculty and doctoral students.

Doctoral students and new members will find the MMA to be a friendly, helpful, and very welcoming organization. Membership in the MMA includes online access to the Marketing Management Journal, the Journal for Advancement of Marketing Education, past fall and spring conference proceedings, and the MMA’s newsletter, Marketing Insights.