Benefits of Membership
The MMA has a history of showcasing cutting-edge marketing thought, presented by both practitioners and academicians. The MMA meets twice each year, including a spring conference at the beautiful and historic Drake Hotel (www.thedrakehotel.com) on the Gold Coast along Chicago's Michigan Avenue to discuss groundbreaking scholarly research and a fall conference to share knowledge in teaching effectiveness and ideas for professional development. The fall conference is typically held in St. Louis every other year and has also been located in other cities such as Nashville, Louisville, and Indianapolis.
Both MMA conferences offer you opportunities to form friendships with marketing colleagues from throughout the world. The spring conference registration includes not only your MMA dues, but two nights of entertainment, one at the Drake and a night out at one of Chicago’s premier entertainment venues, such as the Chicago Symphony or the Second City Comedy Club.
Recognizing the noteworthy accomplishments of its members is important to MMA. Spring conference participants have an opportunity to earn an award for one of the conference’s best papers; these papers then become eligible for publication in one of the MMA’s scholarly publications, the Marketing Management Journal. Furthermore, each year, the MMA invites excellent teachers to compete for the designation of MMA Master Teacher by participating in the Annual Hormel Foods Corporation Master Teaching Competition held at the Spring Conference.
Doctoral students and new members will find the MMA to be a friendly, helpful, and very welcoming organization. Membership in the MMA includes a free subscription to the Marketing Management Journal, and online access to the Journal for Advancement of Marketing Education, past conference proceedings, and the MMA’s newsletter, Marketing Insights.