2011 Marketing Management Association (MMA)
Spring Conference
The Drake Hotel , Chicago IL
March 23 - 25, 2011
It's time to think about submitting your articles and ideas and plan to register for the Marketing Management Association's 2011 Spring Conference to be held at the beautiful and historic Drake Hotel (www.thedrakehotel.com) on the Gold Coast along Chicago's Michigan Avenue, March 23-25, 2011.
This year's theme is The Impact of Technology on Marketing’s Value Proposition. Building on our many successes in the past, this three‐day venue continues to attract innovative marketing educators and scholars worldwide‐‐a well‐proven organization that affords the opportunity to share one's insights and ingenuity in the form of scholarly papers, panel sessions, discussions, and more. You are encouraged to submit in any of these formats.
The submission deadline is October 22, 2010. our group of track chairs includes some of the most talented and capable people associated with the Marketing Management Association: Connie Bateman, Stacey Hills, Letty Workman, Scott Hansen, Bart Jennings, Nabarun Ghose, Susan Geringer, William Martin, Michael Breazeale, James Kenny, Brian Vander Schee, Michael Messina, Karen James, and Timothy Graeff.
View the call for papers (pdf file)…
Spring Conference Program Chair and President-elect of MMA:
Mandeep Singh
Professor of Marketing
College of Business and Technology
Western Illinois University
430i Stipes Hall
Macomb, IL 61455
M-Singh@wiu.edu
office: (309) 298-2497, fax: (309) 298-2198