2012 MMA Spring Conference


The Drake Hotel , Chicago IL
March 28-30, 2012

The Marketing Management Association's 2012 Spring Conference will be held at the beautiful and historic Drake Hotel (www.thedrakehotel.com) on the Gold Coast along Chicago's Michigan Avenue, March 28-30, 2012.

This year's theme is Values and Vision: Marketing in Times of Change. Building on our many successes in the past, this three‐day venue continues to attract innovative marketing educators and scholars worldwide; a proven organization that affords the opportunity to share one's insights and ingenuity in the form of scholarly papers, panel sessions, discussions, and more. You are encouraged to submit in any of these formats.

The extended submission deadline is November 9, 2011.

Call for Papers and Track Chair Contact Information 

Submission Guidelines

MMA Master Teacher Award Competition

Further conference, hotel and Chicago related information can be obtained by visiting the MBAA International website.

Spring Conference Program Chair and President-elect of MMA:

Stacey Hills
Professor of Marketing
Clinical Associate Professor of Marketing
College of Business and Technology
Utah State University
stacey.hills@usu.edu

Dr. Stacey Hills