MMA Spring Conference

VIRTUAL CONFERENCE, March 24-26, 2021

We are happy to announce that submissions are now welcome for the 2021 Marketing Management Association Spring Virtual Conference. This spring, the 2021 MMA Spring Conference will be completely virtual to offer maximum flexibility for our members. We have even moved our submission to a Google Form format (you will need a GMAIL account to submit)!


MMA Spring 2021 Conference Program: Download PDF  

MMA Spring 2021 Conference Proceedings: Download PDF  

MMA Spring 2021 Conference Call: Download PDF  

Past MMA Spring Conference Proceedings View Past Proceedings

Further conference information can be obtained by visiting the MBAA International Website (

MMA 2021 Spring Conference Program Chair and President-Elect of MMA:

Leila Samii, Ph.D.
Associate Professor of Marketing
Marketing Management Association President Elect
Southern New Hampshire University
School of Business
2500 North River Road, Manchester, NH, 03106