Innovative Marketing Award Recipients

Each year at its Spring Conference, the Marketing Management Association recognizes an individual for his or her innovative contributions to the marketing discipline.  Past winners of the MMA Innovative Marketing Award include:

  • 2017:  Linda Ferrell
  • 2016:  Dawn Deeter-Schmelz
  • 2015:  Michael Solomon
  • 2014:  Mary Jo Bitner
  • 2013:  Don Schultz
  • 2012:  Peter Gordon
  • 2011:  Shelby Hunt
  • 2010:  Bill Pride
  • 2009:  Mike d’Amico
  • 2008:  David Kurtz
  • 2007:  Joe Hair
  • 2006:  Bob Lusch
  • 2005:  David Aaker
  • 2004:  Valerie Zeithaml
  • 2003:  Jagdish Sheth
  • 2002:  Phillip Kotler
  • 2001:  O.C. Ferrell